...------------------------------------------------- Business English From Wikipedia, the free encyclopedia Business English is English language especially related to international trade. It is a part of English for Specific Purposesand can be considered a specialism within English language learning and teaching; for example, the teachers' organisationIATEFL has a special interest group called BESIG. Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the Anglosphere but which nonetheless use English as a shared language or lingua franca. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. In cases such as these, the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible. (See linguist Braj Kachru's theory of the "expanding circle".) Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations,meetings, small talk, socializing, correspondence...
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...perspectives of the American Dream within each character that he wrote; and they all have their own idea of making money. Each character’s personality either provided an explanation or presented a positive or negative detail of the American Dream in the 1920s. Fitzgerald portrayed a corrupted dream; one that is focused on wealth and materialism rather than on success and educational opportunity. Parties, similar to Gatsby’s became the norm to show off ones’ wealth. People’s opinions were far more important than what one thought of oneself. What could possibly be the meaning of your own dream if you do not have any independent thoughts of your own possessions? Nothing in Gatsby’s house had an ounce of importance if Daisy did not appeal to it. In fact, “he revalued everything in his house according to the measure of response it drew from her well-loved eyes” (Gatsby 112). The author had imagined the American Dream to be about discovery, independence, and of course the pursuit of happiness. In the 1920s depicted novel however, new money and new social expectations caused corruption to this goal, and even more evidentially on the East Coast. Nick had been a mid-western at heart, and the adjustment have never sunk in, as he was fully aware of the difference in lifestyles. He lives a different type of American Dream, opposite of the East Coast shallow dream. He is constantly striving for something; to be a better man, to be trustworthy, and to be reliable. Nick once said, “I am one of the few...
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...Literacy Test Student survival guide Reading Comprehension and Multiple Choice Questions Reading Comprehension Strategies On the Literacy Test, there are several short reading passages. You will have to read the passages and answer multiple choice and short answer questions based on what you have read. Strategies to help understand a text: Read and re-read: Go through the text slowly and re-read difficult sections. Do not spend too much time on re-reading, but make sure you have read the whole section thoroughly. Highlighting: As you read, use a highlighter or pen to mark key points of information. As you read, ask yourself what the main ideas are and highlight them. Making connections: As you read, connect what you are reading to what you already know or what you have experienced that relates to the text. Contextual clues: Use the ideas around a word (context) to figure out what a unknown word could mean. Multiple Choice Strategies On the Literacy Test, you will have to answer multiple choice questions for reading comprehension and for grammar. Strategies to determine the best answer: Read question carefully and think of the answer before looking at the choices. Look for the key words in the question. Process of elimination - you should be able to narrow it down to two choices. Scanning and re-reading text: Scan (look over) the text for key words from the question and re-read the section that the question is referring to. Scan...
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...Timeline Part II NOTE: Before starting the Timeline project please refer to the "Example Timeline Matrix" document. Instructions: Complete the matrix by providing the Time Period/Date(s) in column B, and the Description and Significance of the People/Event(s) to American History in column C. See complete instructions in the Syllabus for the Module 3 assignment entitled. “Timeline Part II.” NOTE: The timeline project does not need to be submitted to turnitin. NOTE: Please write your answers in a clear and concise manner. Limit your submission of the Timeline Part II up to 250 words per topic/subtopic. For example, if a topic is divided into 3 subtopics, you may write a maximum of 250 per subtopic listed. Be sure to cite all sources. Major Event/Epoch in American History | Time Period/Date(s) | Description and Significance of the People/Event(s) to American History | 1) The evolution of the institution of slavery from the Colonial Period to the 1860s. | 1600s-1860s | Slavery was the main source of manual labors in the southern territories after the invention of cotton gin; since the machine increase the profitable cash and required more manual labor- leading to the plantation system. Prior to this event, slave trade was mostly involved in New England- the triangle trade, which keep the flow of slaves to Europe in exchange for molasses; the main ingredient for rum making. | 2) The socio-cultural impact of the abolitionist movement including: a) The effect...
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...CHAPTER 1 INTRODUCTION LPG consists of mixture of propane and butane which is highly flammable chemical. It is odourless gas due to which Ethanethiol is added as powerful odorant, so that leakage can be easily detected. We can detect the presence of dangerous LPG leakage in the cars, industrial sectors and residential premises using an Ideal Gas Sensor. We can easily integrate the LPG gas leakage detector unit into a unit that can sound an alarm or give a visual suggestion of the LPG concentration. The sensor used in this Project will have both admirable sensitivity and rapid response time. This sensor can also be used to sense other gases like iso-butane, propane, LNG and even cigarette smoke. The output of the sensor goes LOW as soon as the LPG sensor senses any gas leakage. This is detected by the microcontroller and the LED & buzzer are turned ON. After a delay of few milliseconds, the exhaust fan is also turned ON for throwing the gas out and a “GAS LEAKAGE” message is sent to a pre-defined mobile number using GSM Module. MQ-5 Semiconductor Sensor for Combustible Gas Sensitive material of MQ-5 gas sensor is SnO2, which with lower conductivity in clean air. When the target combustible gas exist, the sensors conductivity is Higher along with the gas concentration rising. We use simple electro-circuit, convert change of conductivity to correspond output signal of gas concentration. MQ-5 gas sensor has high sensitivity...
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...INTELLIGENT AGENTS In which we discuss what an intelligent agent does, how it is related to its environment, how it is evaluated, and how we might go about building one. 2.1 INTRODUCTION An agent is anything that can be viewed as perceiving its environment through sensors and acting upon that environment through effectors. A human agent has eyes, ears, and other organs for sensors, and hands, legs, mouth, and other body parts for effectors. A robotic agent substitutes cameras and infrared range finders for the sensors and various motors for the effectors. A software agent has encoded bit strings as its percepts and actions. A generic agent is diagrammed in Figure 2.1. Our aim in this book is to design agents that do a good job of acting on their environment. First, we will be a little more precise about what we mean by a good job. Then we will talk about different designs for successful agents—filling in the question mark in Figure 2.1. We discuss some of the general principles used in the design of agents throughout the book, chief among which is the principle that agents should know things. Finally, we show how to couple an agent to an environment and describe several kinds of environments. 2.2 HOW AGENTS SHOULD ACT RATIONAL AGENT A rational agent is one that does the right thing. Obviously, this is better than doing the wrong thing, but what does it mean? As a first approximation, we will say that the right action is the one that will cause the agent to be most successful...
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...communication with new clients. This is where the visitors will be able to learn about upcoming events, special offers, changes in the menus, etc. 3 Information in Yandex and Google Business cards 3 Social networks for the promotion of the restaurant 3 Mobile applications for restaurants 3 Goals and Objectives 3 Website 4 Another Sites 5 Instructions 5 Control 6 Recommendation 7 Conclusion 7 List of References 8 Theodore Levitt CREATIVITY IS NOT ENOUGH Harvard Business Review on The Innovative Enterprise, 2003 9 Mikhail Lednev Internet Marketing Industry Online Marketing 2001 10 Sergei Kovalev "Catering business" Magazine Russia & World Food Market, 2007 11 Introduction Web showcasing can be characterized as the advertising of your items and administrations over the Internet or Web. Also you can hear it named with different names such as Search motor advertising, Web promoting, computerized showcasing, e-showcasing, electronic advertising, and web promoting and so on. In the cutting edge world, the Internet is an unmistakable instrument which is helping organizations to reach truly a great many new clients. Presently the connection between Business to Business (B2B), organizations and shoppers has been reclassified by the Internet. With the assistance of Internet now little to medium estimated organizations have ended up ready to achieve everywhere throughout the globe to share their data about Services and items. As this strategy for promoting entwines the specialized...
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...This is a free bonus version of 101 Romantic Ideas. Feel free to forward to or make copies for your friends. TheRomantic.com 101 Romantic Ideas 101 ROMANTIC IDEAS by Michael Webb, Founder, TheRomantic.com IDEA # 1 If your partner is going away for a few days, tell her that you are worried about her so you have organized a bodyguard to look after her. Then give her a small teddy bear. IDEA # 2 Buy a packet of glow in the dark stars and stick the stars on the roof above your bed to spell out a message such as "I Love You" When the lights go down, your message will be revealed! IDEA # 3 On a special occasion, buy your partner eleven real red roses and one artificial red rose. Place the artificial rose in the center of the bouquet. Attach a card that says: “I will love you until the last rose fades.” IDEA # 4 Buy the domain name of your partner's name if it is available for example www.TanyaJohnston.com. Create a web page containing a romantic poem and a picture of a rose. When your partner is surfing the web, casually ask whether she has ever checked to see whether her domain name is taken. Let her type it in to discover her page. TheRomantic.com 101 Romantic Ideas IDEA # 5 Buy a stylish hand mirror and give it to your partner as a gift. Include a card in the box saying “In this mirror you will see the image of the most beautiful woman in the world.” IDEA # 6 Take a book that your partner is reading and using a pencil, underline letters in a section of the book she has yet...
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...answering this question, let’s do an exercise, Everyone shut your eyes, take two deep breaths and picture this scene taking place many years into the future: you are in an elegant dining hall, surrounded by those closest to you (who are dressed beautifully, looking their best). The candles shimmer on every table and the importance of the evening wafts through the air like the aromas from the kitchen. This is your testimonial dinner, an opportunity for the people who know you best to speak about you as a person, your achievements and your contributions to those you love and to society in general. Just for a moment, reflect on what you would like them to say. This reflection my friends; is the perfect life you want for yourself. And how many of us are actually living our perfect life..? There are two competing schools of thought. One says go out there live your dream, be the best, play at your highest potential. And the other says that the purpose of life is to simply enjoy the journey, simply be happy, and live in the moment. When you think about these two schools, you realize that both are equally important, life is all about the balance. It’s important to reach for the mountain top, to keep your eye on the summit to realize your potential but at the same time it’s incredibly important to enjoy the climb up the mountain, to enjoy the journey, to live in the moment. And once you learn to balance these things in your life, my friend this is the perfect life you were all along...
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...cash amount is sent from a buyer to a vendor, there is no way to obtain information about the buyer. This is one of the key differences between digital cash and credit card systems. Another key difference is that a digital cash certificate can be reused. 2- Briefly explain ActiveX Control ActiveX control is a control using Microsoft ActiveX technologies. An ActiveX control can be automatically downloaded and executed by a Web browser. ActiveX is not a programming language, but rather a set of rules for how applications should share information. Programmers can develop ActiveX controls in a variety of languages, including C, C++, Visual Basic, and Java. An ActiveX control is similar to a Java applet. Unlike Java applets, however, ActiveX controls have full access to the Windows operating system. This gives them much more power than Java applets, but with this power comes a certain risk that the applet may damage software or data on your machine. To control this risk, Microsoft developed a registration system so that browsers can identify and authenticate an ActiveX control before downloading it. Another difference between Java applets and ActiveX controls is that Java applets can be written to run on all platforms, whereas ActiveX controls are currently limited to Windows environments. 3- Briefly explain Firewalls A firewall is a software or hardware device that protects your computer from internet dangers, such as (among...
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...People go online to get information (music, news, stock prices, etc). Logging onto the Internet is like a kid going to a toy store; there is so much to do and explore that once you get in, you never want to leave. People also go online because the Internet offers freedom to do whatever they want, to say whatever they want and to be whoever they want. This could have a negative effect since people will act in certain ways and say certain things that they otherwise wouldn't do in real life. Furthermore, because the Internet offers so much freedom, you can find your ideal self much easier, but it's not the same as your social self. The difference is due to you talking to a computer screen and you talking to a real person. Thus, the experiences we encounter on the Internet are not the same as the ones we encounter in real life. Even though our overt use of the Internet can cause a conflict between your virtual self and your social self, many still excessively rely on the Internet for their activities. As a result of information and freedom, the Internet has become an unbreakable addiction for individuals and society. Computers are as common as televisions in households; in addition, laptops and Internet-ready cell phones enable the Internet to travel with us. "By 2000 it was estimated that the number of adults using the Internet exceeded 100 million in the United States alone" (The Columbia Encyclopedia, Sixth Edition). We believe that the Internet experience is the same as real...
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...Landslide Limousines: Performance Management Plan N’Jheri N. Price HRM/531 Bradley Stonefield, the business owner of Landslide Limousines; a luxury car service in Austin, Texas started his business with 25 employees and expected $50,000 in annual profits. He intends to gain an increase of 5% over the next few years. His expected turnover rate is relatively low for the size of his organization (10%). However, in order for Mr. Stonefield to attain a level of success he wishes for his new business, and perhaps significantly lower his turnover rate, he must establish a set of guidelines to facilitate his efforts. This guide is a performance management plan. The performance management plan is a guide that will enable a high level of success and provides means to measure the effectiveness of business operation or employees. The performance management plan is a key component to the success of any organization usually established by the executive staff. In this case Mr. Stonefield and his business colleagues are at the executive level. They will outline key performance strategies, financial needs for operations, align goals and responsibilities for individuals in the company, and collect performance data from the different departments. The performance management plan is important as it can collect data and analyze the information against predetermined guidelines, goals, or objectives; usually specific to the task or function being reviewed. Individual goal and responsibilities...
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...procedures and interpersonal dynamics from reservations through the night audit. The course also examines career opportunities in lodging and resorts. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Bardi, J. A. (2007). Hotel front office management (4th ed.). Hoboken, NJ: Wiley. All electronic materials are...
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...considered unattractive and will not appeal to consumers. For instance, the advertisement I choose does not show a person in particular, but shows a inanimate object which is an hour glass. We have different names for different body shapes, with an hour glass (full on top, thin waist and full on the bottom) being one of them. The advertisement immediately starts of by saying in big bold letters “This is no shape for a girl” (the hour glass). The ad’s message continues to state that if you have this shape, there is no need to worry because there is the Warner’s Body-Do. The Warners Body-Do is a girdle that “equalizes you”, as the advertisement puts it. Basically, the ad is saying that, if you have another type of body shape (besides the ideal slim no curves) you are disproportionate, and that it is something that should be corrected because it is not seen as beautiful. This ad gets very descriptive as well...
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...Travel AgencyExecutive Summary The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market. An opportunity for Sephats Tours' success exists because the national tourism industry is growing at a rapid pace annually. Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area. Our services will be positioned very carefully: they will be of...
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