...Running Header: CHOBANI YOGURT Manufacturing - Chobani Yogurt Marketing Model Running Header: CHOBANI YOGURT Chobani yogurt was started in 2005. The company was founded by Hamdi Ulukaya, a Turkish immigrant. He purchased an 80,000 foot factory, partial funded by the small business administration. He then hired five employees who were just laid off from Kraft food. He hired a family friend, from Turkey, as a master yogurt maker. The seven then worked to make the perfect yogurt recipe for 18 months. The first “Greek Yogurt” was launched in 2007. Chobani started selling its yogurt to smaller stores in the New York area. In 2009, Chobani was signed on by BJ’s and Costco to sell their yogurt. The company has been growing every since. Today Chobani yogurt employs over 1,200 employees. Chobani uses the marketing model for selling their yogurt. They use no fancy models. They made up a recipe that consumer like. They went by consistency and taste for their yogurt. The containers are nothing fancy but it’s the product the people is interested in purchasing. The perfect recipe and the perfect 6 ounce size cups is what attract consumers. This year Chobani has come up with Chobani Champions. It is a smaller size and appeals to children. This is another marketing model. The cups are designed to attract the children and the flavors are what the children like. ...
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...to: Professor Kristine S. Suin Date submitted: November 13, 2015 I. Executive Summary Introduction The Frozen Factory is the coolest new addiction in town. It is a frozen yogurt self-servicing retail establishment located in Makati City, Mator Manila, Philippines. The company planned to establish a strong market position in Makati, more specifically at the Greenbelt Shopping Mall, and capture the interest of those yogurt lovers from the middle to higher income marketers in the area. The Company The Frozen Factory is situated in the Philippines which is equally owned and managed by three owners; Ms. Eli Antonio, Ms. Ina Castro, and Ms. Jess Lalu or otherwise known as the AC&L Corporation. The company propose to hire employees, 50% of which could be working students, and a store manager with sufficient background and experience when it comes to running a store. Products and Services The Frozen Factory offers a wide range of yogurt bases along with over 30 fun toppings to try with. The yogurt bases and toppings are guaranteed to be fresh and fruity and what’s interesting is that it is zero-calorie but the flavoring would still capture even the young ones’ taste buds. The Frozen Factory will let the customers to customize their own yogurt mix from the yogurt bases down to its toppings. Financial Regards The Frozen Factory plans to invest 5,000,000 in pesos which is believed to be ample enough to accommodate every cost to be incurred for the...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the...
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... Frozen yogurt is hot again, but with a more gourmet tone. Chains, including Pinkberry and Red Mango, are battling in L.A. and looking to expand. The story of Pinkberry’s success is really about the chain's image as a design brand. The fro-yo shops position themselves as coffeehouses, a place to experience frozen yogurt in an inviting atmosphere and linger a while. The frozen yogurt of the 1980s tapped into the fitness craze, a low fat yet still sweet substitute for ice cream. Pinkberry Korean-style yogurt comes in two flavors: plain and green tea. It is rather like Greek yogurt with a hint of lemon. The fresh, tangy, strangely satisfying flavor grows on you. With only two products, minimum staff training, a playfully modern store design and regular customers, Pinkberry franchises seem to be licenses to print money. The snack, with only 25 calories a portion, served with fresh fruit or crunchy toppings like Oreo cookies or Cap’n Crunch. Pinkberry yogurt is one of those American franchise ideas (think soup, coffee, and juice bars) that seem so obvious, you want to kick yourself for not having bought in at the beginning. The growth of the franchise has been explosive, from one Los Angeles store in January 2005 to 16 today, plus three in New York (five more by the end of summer) and, soon, six in London. It has become the new crackberry addiction for celebrities, friends, and loyal customers. The fancy chairs, store décor, and tangy yogurt are enough to...
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...POLITICAL “Penny Thomas an MBA graduate acquired the ownership rights to Marble Slab Creamery franchise located in Ontario, Canada” (Zatsman & Grasby, 2009, p. 1). “NexCen Brands Inc. owned the Marble Slab but played small role in the daily operations of their locations” (p. 2). In an ice cream industry, any changes in regulatory for foods such as diary could force changes in this type of business. But since “assistance is given in terms of financing, real estate and marketing, and because the store is backed up by a large well-established company” (p. 2), her franchise have the ability and privilege of financial risk of any financial disaster being reduced and the consequences of being not as much severe. This acts as a safety net for Thomas’ store, which is helpful and the store can feel more secure. ECONOMICAL When global economic strike, for instance in U.S, it affects the economic outlook and result to people spending less. A recession in United States “raises fear on how the Canadian economy will be affected later with the decline in Canadian exports and commodity prices (Zatsman & Grasby, 2009, p. 3)”, and this could possibly hit the country’s economy. This instability increases concerns for the business, might hurt in the future because if recession does hit, less consumers will be able to afford the “high quality, super-premium” (p. 1) of Marble Slab so sales will decline. Also the business deals with “dairy products, commodity products such as cocoa and sugar...
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...Question #1 The role of the buying centre at Trek Bicycles is to find the best suppliers and vendors for the organization’s purchases as mentioned on page 170 of the case study. Also stated, is that the buying centre consists of a purchasing manager, buyers, representatives from research and development, production, and quality. When they are considering a new buy the process begins with a manager specifying a new product or material that may be needed to produce a Trek product. The product manager then works with closely the entire buying centre to find suppliers and vendors that can meet Trek’s requirements for quality, size, and delivery. Question #2 When evaluating a new or current supplier or vendor Trek uses a specific set of criteria to ensure they are or still are the best match for Trek and its customers. Once a supplier or vendor is identified it is evaluated on a specific set of criteria. The four criteria are quality, delivery capabilities, price, and environmental impact. For vendors and suppliers who are already working with Trek they are also evaluated on an ongoing basis to ensure they continue to meet the requirements of Trek. This allows them to keep a record of how the vendor or supplier is performing. The performance is tracked on a tool called a “white paper”. Michael Leighton of Trek explains “… It’s a sheet of paper that managers can look at that shows issues and benefits relating to working with these people” Question #3 One of the evaluation criteria...
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...Ben & Jerry’s Case Analysis Facing their first ever net income loss and experiencing a disconnect between company strategy, it is necessary to compare Ben & Jerry’s to Michael Porter’s “Five Forces” model to obtain guidance and a clear perspective on what path their new CEO Robert Holland should take the company. Ben & Jerry’s operational effectiveness was not successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this was causing a decrease in profit and increase in debt. Resolving the company’s costly equipment problems was one of Robert Holland’s top priorities when becoming the new CEO. Another top priority was to focus on Ben & Jerry’s unique activities as a key success factor to gain competitive advantage over their competitors. For example, their corporate strategy to integrate product quality with social responsibility is a key factor in the successful operation of the company. Ben & Jerry’s have used a variety-based positioning strategy to pinpoint a specific customer base who are interested in the environment and are willing...
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...(Frozen Yogurt) 2. Early Mover (Pinkberry) 3. Early Mover (Yogurtland) 4. Late Mover (Start Up Independent Frozen Yogurt Stores) 5. Late Mover (Robot Frozen Yogurt Kiosk) Frozen yogurt was first introduced in the 1970’s. While frozen yogurt gained popularity with the help of TCBY, it soon lost its prominence in the 1980’s. With the invention of live probiotic powder based mixes by John Wudel, Pinkberry came in to the frozen yogurt market with it’s tart like flavor in 2005. Starting with one store in California, Pinkberry launched additional stores in California and New York within a year. In 2007, Pinkberry went nationwide to sweep the market showing that Pinkberry is the lion consuming the gazelle, the frozen yogurt market. Following Pinkberry’s move, Yogurtland entered the frozen yogurt market with a different offer in 2006. At a less expensive price point compared to Pinkberry, Yogurtland offered a self serve format. Pinkberry had offered pricing by serving size small, medium, and large. Yogurtland also developed 150 different and customized flavors to differentiate themselves. By 2012, Yogurtland had over 200 locations globally. Following Pinkberry, Yogurtland acted as a hyena in the frozen yogurt market. Watching Pinkberry and Yogurtland’s success, independent frozen yogurt stores emerged in the market. Mom and pop and start-ups quickly flooded the market throughout the nation. These stores were the vultures trying to pick at the remaining frozen yogurt market...
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...Executive Summary Dazzle Berry is a self-service retail yogurt shop with locations on the east coast of Florida, including Daytona Beach, Ormond Beach, Palm Coast, and Flagler Beach. Along with existing investment capital and an personal that are experts in the food and beverage department, the founding members of Dazzle Berry are passionate about making our natural low fat yogurt concept an extreme success on the east coast of Florida beginning with our presence in Ormond Beach, Florida. Ormond Beach, Florida will be the headquarters for Dazzle Berry based on the long time connections the founders have with the community. Dazzle Berry is looking to bring organic low-fat Frozen Yogurt and organic sandwiches to the Ormond Beach market. The company’s initial offerings will be a self-service store where the customer can choose from a large variety of organic low fat flavors and toppings. Which very heavy community marketing we intend to create a loyal customer base that will see Dazzle Berry as a friendly, Frozen Yogurt Shop with outstanding unbeatable quality products. We predict our first year sales will reach approximately $195,000, (1) and will climb to over $250,000 by the end of the second year. These sales figures should be easy attainable. DAZZLE BERRY To up hold high hospitality standards and make customers and family’s feel welcome every time they come; To bring the finest organic low fat frozen yogurt to the market with the best tasting flavors To make changes...
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...AUCE University Faculty of Business Administration Professional Selling & Sales Management (MKT 411) Course Project Semester (fall 2013) “Best Yogurt in Lebanon” Done by: Tarek M. Nseir Id: 2100216 Submited to: Mr. Safwan H. Darwish Strategic Management Consultant & Lecturer It might be said… 1) Introduction: Nowadays in Lebanon, there are vast numbers of dairy products consumption daily, and there’s about 28 companies producing these products. As we know there are environmental and health problems in Lebanon, and people are always debating about products, which one is healthier or without artificial ext. Also there is respectively three leading dairy products producers, Taanayel Les Fermes, Libant Lait and Dairy khoury. These companies have been competing severely lately through media, offerings, widening area of coverage and distribution, and creating their own competitive advantage. However the most consumed product for the three companies are the 1kg packs of yogurt or “laban” in Arabic. 2) Objective: The objective of this paper is to know more about these 3 companies, study by numbers and qualities their 1kg pack of yogurt, and then choose the best between these 3 companies. 3) Companies Profile: a) Dairy khoury: Dairy Khoury is a company situated in Ain Al-Sindyaneh, Mount-Lebanon that manufactures a wide range of dairy products. The family has been into business since 1943 at a village called Baskinta producing in a small farm...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy...
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...potentially surpass the average sales of some areas since it will be located in a college town. With many competitors in the frozen dessert industry in the area, Beano’s have received several competitive advantages in the industry because there are no national competitors of superpremium desserts, no local competitors have a place for customers to sit outside, and no local competitor has a policy of “giving back to the community”. With $40,000 invested in equipment for a Beano’s franchise shop, current use of technology seems to be of importance. o 5ForceM: New entrants: Increased competitive pressures from new entrants such as Starbucks, Colombo, TCBY, and Swensen’s; and new product development for novelty items like Haagen-Dazs’s frozen yogurt bars made the industry fiercely competitive. Power of buyers: Beano’s have used the finest, high-quality, and all natural ingredients to differentiate them from the competition. Substitute products: the level of substitution is high in this industry. Customers may choose other frozen products from local supermarkets that could satisfy them...
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...Drug trafficking is a very important subject to study, since it is the basis for helping us limit or prevent it. Studying it gives us a better understanding of the personal and psychological motives behind drug dealers and smugglers to initiate in the process, of the violent crimes behind these activities, of the drug movement itself, and of the society we live in. Aware of the importance of having knowledge about drug traffic and smugglers, and conscious of the “enormous research potential in studying them,” Patricia A. Adler, the author of “Researching Dealers and Smugglers” and her husband Peter decided to study this subject more in depth. A legitimate motivation the author might have had for researching the subject is the significant boom that this research could have to her professional career, because she would offer a completely new perspective of drug trafficking. While studying and analyzing the drug dealers, Mrs. Adler and her husband took a different approach. She felt that past researchers all did the same mistake: they usually wanted to understand the world of criminals from their own perspective. This means that they usually tried to obtain information in a very systematic and distant way, without taking risks or dealing directly with the people involved. The problem with this is that that way the information obtained is not necessarily correct, and it may be vague and not concrete. Dealers may not feel comfortable enough to reveal such safe and risky information...
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...Drug trafficking is a very important subject to study, since it is the basis for helping us limit or prevent it. Studying it gives us a better understanding of the personal and psychological motives behind drug dealers and smugglers to initiate in the process, of the violent crimes behind these activities, of the drug movement itself, and of the society we live in. Aware of the importance of having knowledge about drug traffic and smugglers, and conscious of the “enormous research potential in studying them,” Patricia A. Adler, the author of “Researching Dealers and Smugglers” and her husband Peter decided to study this subject more in depth. A legitimate motivation the author might have had for researching the subject is the significant boom that this research could have to her professional career, because she would offer a completely new perspective of drug trafficking. While studying and analyzing the drug dealers, Mrs. Adler and her husband took a different approach. She felt that past researchers all did the same mistake: they usually wanted to understand the world of criminals from their own perspective. This means that they usually tried to obtain information in a very systematic and distant way, without taking risks or dealing directly with the people involved. The problem with this is that that way the information obtained is not necessarily correct, and it may be vague and not concrete. Dealers may not feel comfortable enough to reveal such safe and risky information...
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...producer in China, and has yogurt market share of 11.7%. It once provided milk for the 2008 Beijing Olympics which made it well-known for people around China, and it's a symbol of safe and healthy milk. It has yogurt of fruit taste and it's popular in children. Recent years, it launched a new yogurt aimed at young office laddies, that is called Ambrosial. Ambrosial is a kind of Greek yogurt, it's richer in milk and has about 35% protein than ordinary yogurt in the market. The yogurt making technology is learned from Greece, no preservatives and sweeteners are added in the yogurt, that's similar to our product. but they only have one taste. Guangming Although it’s no as famous as Mengniu or Yili in Northern China, its market share is just 0.1% less than Mengniu. The market of Guangming is mainly in southern China especially in Shanghai. Their mission is aimed at making people living a longer live with healthy yogurt. The yogurt making skills are learned form a village in Bulgaria, people living there enjoy a long live. Junlebao The biggest yogurt producer in Hebei province and one of the top ten yogurt producers in China. It mainly produces lactic acid bacteria beverages. And it also provide milk and milk powder. It has a excellent quality managing system and high tech machine. It invest 5% of it sales income to research of technology every year. The milk supply is seriously controlled, it has its own farm to make sure the milk that used to make yogurt is healthy. Junlebao...
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