EAST ASIAN DEVELOPMENT NETWORK EADN WORKING PAPER No. 71 (2013) Pantawid Pamilyang Pilipino Program (4Ps): Examining Gaps and Enhancing Strategies in Cebu City, Philippines Adrian Boyett D. Agbon Fiscalina Amadora-Nolasco Elmira Judy T. Aguilar Rhoderick John S. Abellanosa Lauren Ligaton University of San Carlos Cebu City, Philippines 1 Pantawid Pamilyang Pilipino Program (4Ps): Examining Gaps and Enhancing Strategies in Cebu City, Philippines* Adrian Boyett D. Agbon, Fiscalina
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A2267694 – 杜梅幸 Marcy MARKETING STRATEGIES WITH 4P Apple’s Products (Product Mix) Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software These products show: + The firm’s diversification in this component of the marketing mix + The company continues
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The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique
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Corporate Relations and Planning Assignment An analysis of HUL brands Submitted By Shuchi Singh F 74 Hindustan Unilever: 4P’s analysis of three brands and short notes on other 7 major brands Brand 1: Kwality Wall's Product • • • Various offerings in rich, creamy and delicious flavors Known for their nutritious value Indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato
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AN EVALUATIVE STUDY OF “PANTAWID PANGKABUHAYAN PAMILYA PROGRAM” (4Ps) IN THE DISTRICT OF TONDO MANILA ______________________________________________ A Thesis Proposal Presented to the Faculty of ADAMSON UNIVERSITY MANILA ________________________________________________ In Partial Fulfillment Of the Requirement for the Degree BACHELOR OF SCIENCE IN BUSINESS ECONOMICS BY Vincent Earl S. Palec Lorenzo C. Templo October 2014 CHAPTER I. INTRODUCTION
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一、4P策略 4P是市场营销过程中可以控制的因素，也是企业进行市场营销活动的主要手段，对它们的具体运用,形成了最基本的企业的市场营销战略。4P是指产品product,价格price,地点place,促销promotion。 首先对于产品来说，要注意到产品的实体、服务、品牌和包装，具体来说产品是指企业提供给目标市场的货物和服务的集合,这其中包括产品的效用、质量、外观、式样、品牌、包装和规格，此外还包括服务和保证等因素。 作为价格则主要包括基本价格、折扣价格、付款时间、借贷条件等。它是指企业出售产品所追求的经济回报。 地点通常就包括分销渠道、储存设施、运输设施、存货控制，它代表企业为使其产品进入和达到目标市场所组织、实施的各种活动，包括途径、环节、场所、仓储和运输等。 促销的内容是指企业利用各种信息载体与目标市场进行沟通的传播活动，包括广告、人员推销、营业推广与公共关系等等。 4P策略是这四种策略中最为基础的一种，4P具有的特点也十分明显: 首先这四种因素是企业可以调节、控制和运用的，如企业根据目标市场情况，能够自主决定生产什么产品，制定什么价格，选择什么销售渠道，采用什么促销方式。
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1 Product Blitzmegaplex is serving a mix of a product and a services, we need to attract people and to make their visit to us a habit, the current satisfaction of customers is high because they get exactly what they need when they need it, although, the big deferent in ethnicities, believes and religions in Indonesia can affect the taste of consumers. We can make our product range wider by insuring more rooms that can project another kind of films that can serve the other group that share the
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Product * Xiaomi’s phone is a low-price smart phone, which called it ‘Apple of China. The design team of Xiaomi’s mobile phone from MOTOROLA, hardware team millet mobile phone production by Foxconn and Envada foundry. * Xiaomi’s mobile phone operating system is the independent research and development of Xiaomi’s MIUI OS system, which is similar to the android system. The MIUI systerm imitate Apple’s desktop phone style, like, there is no menu option. It’s very easy to use for British
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In Class Assignment 1 Walmart 4 P’s Critical Analysis Product Walmart provides a retail service to its customers that offers a wide range of products. The customer wants a convenient shopping experience matched with a low price. Walmart offers almost everything you may need in day to day life. They offer groceries, cosmetics, items for the home, gardening, tools, electronics and many more. The customer who goes to Walmart is looking for a one stop shop for all of their needs. The customer
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Players in the organised sector, till then only focusing on the urban markets, vied to outdo each other in reaching the rural consumer first The distribution model, sustained line extensions, innovative packaging, backward integration and umbrella branding strategies have all enhanced the brand's leadership.To achieve control on cost, size and scale of operations and supply of keyraw materials, The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel)
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