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1950's Current Trends

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Research done on children goes back as far as the 1950s. It wasn’t until around the 1960s that researchers decided to expand their studies towards kids. By mid-1970s the marketing community took notice of children as consumers. Sprite understood who was trending and took advantage of it. It is very important in today’s business to be on top of what is trending, especially when everything is moving in such a fast-paced environment.

The Effect Trends have on Children Research done on children goes back as far as the 1950s. It wasn’t until around the 1960s that researchers decided to expand their studies to include; if children were influenced by their parents purchasing decisions, also if children understood the purpose

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