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Advertising Expense/Earnings Management

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Submitted By indomitable
Words 835
Pages 4
Asam,
Accts. 3121
Writing Assignment 1.
October, 8th 2012

The issue here is about how to treat an extensive advertising campaign cost for reporting purposes in Target Inc. The Controller (CFO), Steve Smith is holds that it should be reported as an expense for the current period, basing his argument on the conservative principle of accounting which had been in place in the company. However, the Vice President and the CEO disagree with him and insists that the expense be reported as part of manufacturing overhead cost until the goods are sold, then can it be recorded as an expense. If it is not treated expensed for the current period, then it will be capitalized and thus will appear only in the balance sheet and not in the income statement. This will indicate a high net income. For financial reporting purposes, the practical problem of how to handle advertising expenditures is both one of measurement and of uncertainty about whether the actual future benefits exits. Until this happens, then can the company know whether to expense it or not. However, if the advertising creates an immediate benefit then it should be expense which is the norm for tax and financial reporting purposes which is the bone of contention in this issue. I think leaders of this company are faced with a situation where their corporate governance principles and their ethical values are put to test especially as it seems that the going is tough and their jobs might be at risk. The extensive advertising of their slow moving inventory is testimony to this fact. As such they are looking for avenues to cook the books for their self-interest.
The decision of the CEO to report this as an inventoriable cost could have been good if the advertising cost was being traced to a particular cost object, but this does not seem to be the case. For this reason I disagree with the CEO. He understands that

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