...Target Markets: Hispanic, African and Asian Americans I. Hispanic Americans Population A. Total amount in the U.S.: There is 53 million Hispanic Americans living throughout the U.S. B. Percentage of total U.S. population: The Hispanic population contributes to 17% of the overall U.S. population C. Rate of growth: The growth rate of Hispanic Americans is 2.2%. D. Average household size: The average household size of Hispanics consists of 3.53. E. Average Age: 36.8 (Marketing Chart Staff) F. Percentage with college degrees: There are nearly 13.2% of Hispanic Americans with college degrees. G. Average/Median income level: $38,624 H. Geographic location: California, Florida, and Texas I. Most popular brands that are purchased: “Android, Apple and Blackberry” (Top 10 Hispanics & Mobile Facts – Infographic & Study) J. Specific products that are purchased the most: Mobile devices and tablets 1.) “56% Hispanics vs. 33% Non-Hispanics – shop mobile with a phone” (Glenn Llopis) 2.) “43% Hispanics vs. 25% Non-Hispanics – shop with a tablet” (Glenn Llopis) K. Best media method to use: Advertising through radio, billboards and infomercials that are translated and related to the Hispanic population. II. African Americans Population A. Total amount in the U.S.: The second largest minority group is African Americans; there are nearly 43.9 million individuals. B. Percentage of total U.S. population: African Americans compose 18.4% of the entire U.S. population C. Rate of growth:...
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...Principle rights of U.S. citizens of different color and origin are being violated due to racial injustice; this issue is widespread, affecting many aspects of the U.S., including law enforcement, the targeted individuals, and the courts. Racially biased law enforcement here in the U.S. is one of many problems stemming from racial injustice here in the U.S. According to a study conducted by Kenneth Jost, African Americans are twice as likely as whites to be stopped by police, and...
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...However, the present paper is concerned with intraracial discrimination within the African-American community. Because African-Americans have historically been victimized by racial discrimination coming from Caucasians, it is unusual to think of racial discrimination within their own community. Yet the fact that African-Americans were historically introduced to American society as the slaves of Caucasians “forced them to view themselves negatively while viewing their white counterparts positively” (Smith, 2004, p. 1). This dynamic created an inherent and conflicted valuation of whiteness and caused divisiveness between African-Americans based on skin color variations. The cause of intraracial discrimination between African-Americans may be due to the fact that lighter-skinned African-Americans have historically received preferential treatment over darker-skinned African Americans (Washington, 2000; Goldsmith, Hamilton, and Darity, 2007; Darity and Mason, 1998). A study of wage earnings between Caucasian workers and African-American workers of varying skin shade indicated that, while light-skinned African-American workers earned about 7% less than Caucasian workers, medium- and dark-skinned African American workers earned about 17% less than Caucasian workers (Goldsmith et al., 2007). This sharp discrepancy between the wages of light-skinned and medium- and dark-skinned African-Americans...
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...The Black U.S. Soldier August 8, 2001 I. Introduction II. Civil War A. The emergence of a black fighting man. 1. Lincoln refusal of black combat men 2. Formation of state units 3. Lincoln’s reversal 4. The birth of the U.S. colored fighting man B. The Buffalo soldiers 1. Formation of the 9th and 10th Cavalry and 24th and 25th infantry 2. Birth of the Buffalo soldier 3. The almost death of the Buffalo soldier III. World War I A. Limited roles of black men B. Combat Units IV. World War II A. 320th Barrage Balloon Battalion B. 96th engineers C. 99th Fighter Squadron D. 332nd Fighter Group V. Conclusion The emergence of the African-American professional fighting man in America began with the Civil War. Through the years and the wars the African-American people have proven themselves time and time again, but racism and prejudices have kept the majority of these heroes from ever receiving the recognition that they deserve. At the start of the Civil War was when President Lincoln first called for the 75,000 volunteers to fight against the Confederate states, but the thousands of African-Americans were turned away. These men were told that white men would fight a “white man war” and that their services were not needed. One man even petitioned the Ohio Governor, David Tod, who rejected the idea and stated that “this was a white man government and that they were able to defend and protect...
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...2012 MKTG 310 American consumer’s needs and wants are forever changing in a world of changing diversity and what makes for a successful business today may not be the same in the future, it’s almost a certainty. Evolving diversity marketing must be studied closely to recognize differences in cultural and social settings in large groups because lifestyles of different cultures are dictated by various values, beliefs, entertainment and interaction. All of these different aspects drive particular wants and needs that are imperative for a company to recognize for self preservation over their competition. The growth and consumer consumption of America’s Minority groups are growing at a compounded rate that has created a new exploding market to be utilized. It’s critical to understand the meticulous data gathered from consumers to create the most effective marketing plan to reach are targeted consumer. The following is an outline covering important demographics of three major minority groups in America including; African Americans, Hispanic Americans and Asian. I. AFRICAN AMERICAN A. Total numbers in the U.S. a. 2011 Black Population: 43.2 million, 14.1% of US In 2011 US Census Bureau estimates 43,884,130 African Americans 14.1% of the total population of 311.5 million in the U.S. This includes those who identify as Black only and as Black in combination with another race. The Black only category counts 40.7 million or 13.1% of the total U.S. (DeShay) B. Rate...
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...I am writing my paper on African Americans writing a letter to a friend that is not African American. Dear Anthony, I am writing this letter because I would like to share with you what it is like to be African American and the what we have experienced throughout history. Sometimes people think that because times have passed and things are better that we should be happy but that is not the case. So I just want to give you some insight on African American’s history in the Unites States. Black history has tremendously shaped the African American experience in the United States. For most of U.S history the African American experience developed outside the American culture. Black history’s impact on the African American experience resulted from influences of slavery and racial discrimination in the U.S. For most of U.S history, legal and social discrimination has denied African Americans access to education, literacy, and work. The Harlem Renaissance was one of the first and most important movements in black history. It was the first recognition of African American for their music, literature, arts, and poetry. The Harlem Renaissance was an important period of increased political involvement in black history. Another important movement for African Americans was the Black Arts movement. The Black Arts movement saw the rise of music and literature that embraced a pronounced political and racial consciousness. The Harlem Renaissance and the Black Arts movements are only two of...
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...The American Crack Epidemic: How the War on Drugs was as Detrimental to Society as Drugs Themselves. Lucas Carneiro U.S. History 4/21/2013 Throughout the mid-20th century, Americans have experimented with illicit drugs, from marijuana to LSD. In the late 70s and early 80s, the high cost of cocaine made it the drug of choice for wealthy, elite, White Americans. On the other side of the social spectrum, lower-class African Americans sought an escape from their difficult circumstances in impoverished inner-city neighborhoods. They found refuge in crack, a smokeable form of cocaine, whose low production cost, high addictiveness, and debilitating nature made it the drug of choice for urban African American communities in 1986 (Reinarman, 1997; Watkins, 1998; Fullilove, 1998). The drug contributed to the increase in disease, violence, and poverty in these communities, turning inner-city neighborhoods into “war zones”. The U.S. Government’s War on Drugs campaign did little to solve this crisis, using aggressive, military tactics to address an epidemic surrounded by socioeconomic and health issues. In the 1960s, the Vietnam conflict among several unpopular moves by the U.S. government created a generation of rebellious, young Americans. This generation experimented with drugs in order to alter their state of mind, and to escape from the problems that came with politics and society. The generation of young “hippies” ignited a drug culture in the U.S. As time progressed, people...
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...way. This abhorrent discrimination between two human beings has not become a relic of the past; rather it still persists in our modern society in some form or the other. The United States of America is no stranger to incidents where these objectionable incidents are recorded widely, and it is not just relegated to poor neighborhoods and other similarly shady areas. Rather, it has become a permanent feature in the corporate world, Government and other similar places where these sorts of differentiations would be least expected. One community that has always been constantly repressed is the African American community. Their forefathers were brought to America’s shores as slaves, in times when slavery was still tolerated. To this day, many people in America still consider them as alien to their land. This of course leads to a host of problems across America that shows up when African Americans across the country are questioned about their fortunes. This sort of discrimination is often encouraged by many people that rather disturbingly have a lot of authority and power in making and implementing laws. Their argument is that discriminating and acting against the Black community is a viable way of making sure that Crime is kept in check. Distinguishing between color, creed, religion and race should be resigned to history. How many wars have we fought? How many lives cut short owing to this hate and fear? We of all societies should be able to recognize and judge that this kind of discrimination...
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... | |Pluralism |A state in which people of all racial and ethnic categories have about the same overall social | | |standing. | |Assimilation |The process by which minorities gradually adopt cultural patterns from the dominant majority | | |population. | Part II Answer the following questions in 150 to 350 words each: • Throughout most of U.S. history in most locations, what race has been the majority? What is the common ancestral background of most members of this group? The White race has been the majority of the population throughout most of U.S. history. The reason for this is that many immigrants came from Europe and began forming the colonies in what is now called the United...
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...Sean Flores Mr. Drummond American Government December 1, 2015 The fight for rights and freedoms for African Americans has been a long and painful one. It goes all the way back to the pre-civil war area were all African Americans were slaves around white civilian households. During that time it was normal to have slaves but little did they know a civil war and reconstruction would occur that would help slowly lead to change in the way of life for not only African Americans but also white civilians. Some states will fight to keep their right to contain slaves while others fight to free them but eventually slowly it will lead to how we know African Americans today which is U.S. Citizens. Pre-civil war slaves had little to no rights. They were bought from their mainland and then sold here on U.S. soil for usually labor purposes. They would work on huge plantations such as tobacco, cotton, and rice plantations. These were mainly in the south because these plantations required a lot of labor but in the north it didn’t become as widespread because there were little farms and people made a living off of manufacturing goods. During this time people would defend slavery by saying it was a necessary evil or that it was a good thing to have slaves because it helped everyone involved. This would cause some friction between people in the north who thought slavery was wrong and people in the south who relied on slavery to run their plantations. Even though slowly congress would try...
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...Slave opened the doors to the inhumane abuse and degradation of a people in the now, United States. Plantation crops such as sugar, molasses for rum, cotton for textiles and tobacco were transported from the U.S. to Europe for manufacturing. The manufactured goods were taken to Africa and offered in exchange for African men and women. Bound and chained together, the next quest was to the slave houses lined the west coast of Africa. Enslaved African could be housed in any of the dungeons for as long as a year until the journey across the Atlantic took place. what was ahead of them after such treatment. It is said that only the strong survive. What is known as the Middle Passage, the journey from Africa to America across the Atlantic Ocean, proves just that. Forced to lay on, beside and underneath dead bodies, in vomit and feces, it is said that some # Africans died of European diseases, malnourishment, murder and suicide while in transport to North and South Americas or any of the bordering islands to begin their new lives as servants to whites in a foreign land. What began as indentured servitude, allowing the enslaved Africans to work for their freedom over time, gradually turned into white men and women owning the Africans and their offspring as property. Africans were willed to the offspring of the whites as well. This was the tradition...
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...Since the early history of the U.S., African-American have made great contributions in this country. And much have been applied within our daily use without any recognition of its contributors. These acknowledgments were created out of necessity. This section may not have been needed if America had initially recognized African-American contributions. They as a people living in this country needed to know that they have paid their dues as citizens, so before America paid contribute to them, they paid tribute to themselves. Holidays are days used to commemorate some major event or to honor someone. The official U.S holidays are fixed by law and business may be suspended during that time. There are also unofficial holidays that are not traditionally...
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...|people of this group may practice? |this group’s people, lifestyle, or | | | | | |society? | |Native Americans |Native Americans were already residing in |The 2010 census reported 2.9 million |Native Americans are known because of |Throughout history, Native Americans | | |what is known today as the United States |people with Native American heritage. |their humble background. Although the |were slain, abused, and now | | |when America was discovered. They also |This number represents an increase of |majority of them do not share |outnumbered. Despite of these facts, | | |remained present at the time of the European|26.7% of Native Americans in the United |Christianity as the common religion they |the Native American culture remains | | |migration. The needs of early |States in comparison to the 2000 U.S. |believe a Highly Spiritual life though |mostly pure and has vast influence...
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...world. African Americans are the ethnic group that has been most affected by HIV. According to the Centers for Disease Control and Prevention, “African Americans have the most severe burden of HIV of all racial/ethnic groups in the United States. Compared with other races and ethnicities, African Americans account for a higher proportion of HIV infections at all stages of disease-from new infections to deaths”. Most people assume that AIDS is merely a sexually transmitted disease, but in reality it is so much more. In our community hospital there is an increasing amount of cases of AIDS cases within the African American population. We will be discussing the general impact that changing demographics may have on the health care market, why and how changes in the demographics of this population will affect health care, and how a chronic disease wellness program may affect the costs for this demographic. There are many health care related challenges as well as marketing needs for the African American population that will also be presented. There is a variety of things that the individual patient, the community, and society as a whole can do to address the many challenges the African American population affected by AIDS have to face. There are a number of factors that contribute to the vulnerability of the African American community to AIDS. According to the Centers of Disease and Prevention, “The greater number of people living with HIV (prevalence) in African American communities...
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...(http://www.forbes.com/sites/erincarlyle/2014/09/18/forbes-opportunity-cities-19-places-where-it-may-be-easier-to-make-your-mark/.). Other urban cities with large numbers of HIV/AIDs case include: Dayton (2014 estimated population: 141,003), Cleveland (389,521), and Toledo (281,031), CIncinnati (298,165) (www.census.gov.). When I examined the figures related to poverty, I discovered the U.S. has 14.5%, while those in poverty in CIncinnati are 30.4%, Toledo 27.2%, and Cleveland 35.4%. I also noticed higher rates of African-Americans in these cities compared to the U.S. figure of 13.2%. Cincinnati has an African-American population of 44.8%, Toledo 27.2%, Cleveland at 53.3%. To understand how the higher HIV/AIDs rate correspond to poverty, race and other factors, I had to look at some other sources of information. Poverty may lead to a lifestyle that promotes illegal activity, such as drug use. African-Americans live in residential areas that are more segregated and concentrated. They are more likely to have sexual partners of their own race. Another symptom of poverty among African-Americans is that poor women with less education are more likely...
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