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American Apparel

In: Business and Management

Submitted By raffin
Words 4001
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13/12/2011 [->0]


American Apparel

American Apparel is one of the quickest growing companies in popularity among college aged shoppers. They are a very fresh, and very liberal corporation with a young and talkative CEO- David Charney . It is seemingly the “perfect” company- set on high wages and benefits for workers, using the least environmentally damaging chemicals and processes, and offering great products at a reasonable price.

American Apparel is the most passionate and innovative wholesale blank T-shirt manufacturer and distributor in the world. It is committed to leveraging art, design, and technology to produce garments of the highest quality, while pioneering industry standards of social responsibility in the workplace.

The major goal is to seek profits through innovation not exploitation. American Aparel are advancing a hyper capitalist-socialist business fusion. By relentlessly pursuing efficiencies in management and production, we aim to demonstrate that the use of exploitative labor tactics is not only unnecessary but actually counterproductive. It recognize that over-reliance on low-wage and ill-treated labor… continues to cripple third-world countries and consumer values.” The goals for helping the environment are realistic and appealing to their target market. CEO Charney says they acknowledge that they do have limitations in such an industry, but “we are committed to finding viable…...

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