...3 Assignment 1 Corporate Responsibility and Marketing Strategies Apple Incorporation BUS 508 Name Date Instructor Apple Incorporation Apple Inc. is a corporation based in Cupertino, California (USA). The company designs, develops and sells consumer electronic products such as laptops and desktops, mice and iPhone. It also develops computer software, most popular of which is Mac OS X. Its major products include the Mac computers that it has been developing since 1984. Also included in the list are some of the world’s renowned products: iPhone and iPod, as well as the iPad. The company was initially found by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Their purpose was to develop and sell computers that were more personal and easy to use than the current systems at that time, which were very complex and required knowledge of a programming language to operate. In 1977, the company incorporates as Apple Computer, Inc. and itself to Apple Inc. in 2007. This change reflected upon the fact that Apple now focused on consumer products rather than computers. (Jason D. O'Grady (2009) “Apple Inc.”) Apple has developed an extensive Supplier Responsibility in which it assess the impacts of its operations and policies to the environment it operates in, including its employees and customers along with the physical and built environment. Apple has made its responsibility to ensure that its...
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...Responsibilities and Marketing Strategies Tyloria Evans Contemporary Business; 508 Dr. Horner-Smith Strayer University April 25, 2015 Corporate Responsibility and Marketing Strategies In todays society many corporations need the trust of the general public for their survival. Apple, Inc. which has been named #1 on the fortune top ten most admiral companies list has worked hard to gain that trust by producing quality products that appeal to diverse groups. According to Boone/Kurtz (2013), “an organization that wants to prosper over the long term is well advised to consider business ethics” (p.32). Business ethics can be defined as standards of conduct and moral values regarding right and wrong actions in the work environment (p. 32). Not only should a corporation consider business ethics, but it should also take social issues into account as well. Business ethics and social responsibility can work in conjunction to allow a corporation to thrive. These social responsibilities can include how a discussion will affect the work environment, employees, and its customers. Overview of Apple Apple, Inc. is a fortune 500 companies established in 1977 in California. Since 1977 Apple has designed, manufactured and markets mobile communication and media devices, personal computers, and portable digital music players. Apple also sells a variety of related software, services, accessories, networking solutions, and third party digital contents and applications. Apple was founded by Steve...
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...A research proposal on The impact of marketing In Consumer Behavior in Apple mobile phone in UK. Course work B Name: SID: WORD COUNT: Name: SID: WORD COUNT: Contents 1.0 Introduction 3 1.1 Research aim and objectives 3 1.2 Research Questions 4 2.0 Literature Review 4 2.1 Marketing Strategy 4 2.2 Marketing Plan 4 2.3 Marketing Mix 5 2.4 Differentiation and Segmentation of market 6 2.5 Generic strategy 6 2.6 Skimming and Penetration 7 2.7 Consumer Behavior 7 2.8 Theoretical Framework 8 3.0 Research Methodology 8 3.1 Framework-Attitude Theory 8 3.2 Research Approach 9 3.3 Data Collection 9 3.4 Sampling Techniques 9 3.5 Accessibility Issues 10 3.6 Ethical Consideration 10 3.7 Data Analysis 10 3.8 Limitations of the Study 11 4.0 Timetables 12 References 13 1.0 Introduction Marketing has a large influence over the consumer buying patterns as marketing motivate people to buy their product so that they can do business. Marketing identify the target market and the potential customer of that target market. It is a key source for customer acquirement as the consumer are whom generate profit for the organization. Apple follow a competitive marketing strategy as they hold a large market share in the world’s mobile phone. Apple become a giant in household technology because of their unique marketing strategy. Apple Inc. follow exclusivity technique in its marketing strategy which make them the giant in mobile phone industry...
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...Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...Communication Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially designed to target education customers. Apple operates in key five areas; America, Europe, Japan, Asia-Pacific and Retails, which focuses on Apple-owned retails stores worldwide. (Apple Inc) With its continuous success throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is...
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...The Discipline of Market Leaders Customer Value Model (Porter’s generic strategies with particular reference to Apple Inc) Table of contents Introduction…………………………………………………………………………………………………. Porter’s three Generic Competitive Strategies…………………………………………………………. Cost Leadership…………………………………………………………………………………………… Differentiation………………………………………………………………………………………………. Focus or Niche strategy…………………………………………………………………………………... Apple Inc……………………………………………………………………………………………………. Identification and Critical Evaluation of the Company’s Existing Strategies………………………… Apple Inc Cost leadership Strategy……………………………………………………………………… Apple Inc Differentiation Strategy………………………………………………………………………... Apple Inc Focus or Niche Strategy………………………………………………………………………. Conclusion………………………………………………………………………………………………….. References…………………………………………………………………………………………………. 1.0 Introduction A firm's relative position within its industry determines whether a firm's profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types of competitive advantage a firm can possess: low cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks to achieve them, lead to three generic strategies for achieving above average performance in an industry: cost...
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...International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear background information. This will provide an insight into the formation of Apple Inc. and the mastermind behind Apple’s successful marketing strategies. Information on the key products that Apple produces and sells will also be given. The report will also look at the marketing mix of Apple, also known as the four P’s: • Product • Price • Place (distribution) • Promotion The 4p’s will be discussed in detail and there will be specific analysis on each of the core elements in the marketing mix. Therefore, the importance of having quality products will be explained. Also, the reasons why price plays a pivotal role in terms of Apple’s international marketing will be specified. Apple’s distribution policies will be examined and explained; as well as the promotion strategies that are used by Apple to enhance its global appeal. The report will also provide a SWOT analysis; this is a strategic method that will be used in order to evaluate Apple’s strengths, weaknesses, opportunities and threats in terms of their international marketing. Therefore...
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...Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and businesses. Currently, the newest version of the IPhone is the 6s (or 6s Plus), which boast up to a 5.5-inch high resolution screen. Functionally, the phone features of the iPhone include visual voicemail, standard text messaging and voice dialing. It also offers a robust web browsing capability with the native Safari web browser, but also allows its user the ability to install the Google Chrome browser as well. The iPhone’s email function allows the user to load multiple email accounts, giving the consumer access to their personal and business email. In addition, the iPhone has one of the most robust and solid application programs in the industry. Anything from games, professional business tools, to entertainment applications are available for download on the iPhone. Overall, the iPhone continues to provide its consumer with a high-quality, multi-tasking experience with the ability to manage multiple tasks whether personal or professional. History: Keep this short....
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...Table of Contents Pages 1. Introduction to Customer Realationship Management (CRM) 1 - 2 2. Business Models of Companies # Alibaba.com 3 # Illyria Geotechnologies 4 # iTunes 4 # Apple.Inc 5 # E-Bay 11 5 # Avon 6 # Inland Revenue Board of Malaysia 6 # Syabas 6 # The Northeast Gang Information System 7 # Proton Sdn Bhd 7 # E-Citizen portal of Singapore 8 # Immigration Department of Malaysia 8 3.Social Media Applications 9 4. CRM Software applications 10 5. CRM Strategies and associated business process 11- 12 6. CRM Best Practices 13 - 14 7. Conclusion 15 8. References 16 – 17 Introduction. According to Judith (2003, pg 41) CRM defines as is the strategic use of information, processes, technology and people to manage the customer’s relationship with your company which includes marketing, sales, services and support across the whole customer life cycle. Customer is human beings can make decision and use products or services. Only when the human being begun using or even considering one of your products or services,...
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... |Marketing Strategy | |Distributed on: | |Hand in Date: |Please refer to the assignment hand-in | | | | |schedule | Instructions on Assessment: Syndicate Group Follow the brief given in each case and prepare a presentation for each company. You should carry out your own research using academic journals for theories as well as market reports etc for external analysis. Every group member should contribute to the presentation, which should be about 20 minutes (2-3 mins/participant plus 5 – 10 mins for questions) and include the use of one or two PowerPoint posters. Note: that each member of the group should be prepared to answer questions and take part in a discussion following the presentation. Case Study 1: Apple Inc,’s iPhone: Can iPhone Maintain its Initial Momentum? (Ghauri and Cateora, 2010, p626) Brief: 1. Carry out a SWOT analysis for the iPhone with special attention to its pricing policies; comparing these strategies with product life cycle issues in different markets. Use the case study and the internet to collect information. 2. There has been much controversy over Apple’s pricing strategies regarding the iPhone. Research various international pricing strategies available for Apple and recommend...
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...CONCLUTION…………………………………………………………………………………….……. 11 11. REFERENCES……………………………………………………………………………….…………. 13 Introduction The value chain approach was introduced by Michael Porter in the 1980s in his book “Competitive Advantage: Creating and Sustaining Superior Performance” (Porter, 1985). The concept of value added, in the form of the value chain, can be utilized to develop an organization’s sustainable competitive advantage in the business arena of the 21st C. All organizations consist of activities that link together to develop the value of the business, and together these activities form the organization’s value chain. Such activities may include purchasing activities, manufacturing the products, distribution and marketing of the company’s products and activities (Lynch, 2003). The value chain framework has been used as a powerful analysis tool for the strategic planning of an organization for nearly two decades. The aim of the value chain framework is to maximize value creation while minimizing costs (www.wikipedia.org). In this essay I will try to provide a scholarly overview of the “Value Chain Framework” with Critique and Analysis the same in firm Level....
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...management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. History Apple Inc: Apple Inc formerly known as Apple Computer Inc which provides corporate Server, MAC OS Systems and Operating System. Apples core product lines are the iPhone, iPod and Macintosh System. Steve Jobs and Steve Wozaniak, The founder of Apple has created the Apple Computer on 1st April 1976 and integrated in the company on 3rd January 1977, in Cupertino California. It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod...
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...compare and contrast the differences in political, ethical, economic and legal differences and their impact on management decision making. Introduction: The aim of this paper is to identify the key political, ethical and economic differences between Apple, based in the USA and Shell, based in Holland, and then compare the differences based on management the individual decision making processes in the subject countries. The ethical conditions will also be discussed, with regard to laws on corporate social responsibility of the companies, as well as the environmental laws of the countries and the impact on the companies. Shell Holland Royal Dutch Shell plc, also known as shell, is a global group of energy and Petrochemicals Company with more than 100,000 employees in almost 90 countries. Shell is a worldwide oil and gas company, which is headquartered in the Netherlands and with its registered office in the United Kingdom. It is the largest energy company and the second-largest company in the world measured by revenues, It is management controlled and is active in every area of the oil and gas industry, that includes exploration and production, refining, distribution and marketing, power generation and trading. It also has major renewable energy activities, hydrogen, solar and wind power. The Royal Dutch Shell Group “RDSG” is a global group of energy and petrochemical companies, the subject company plays a key role in helping meet the world’s growing...
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...this paper is to examine ratio and financial statement analysis. Such analysis is a useful tool for managers and stakeholders to evaluate a company’s financial health in order to identify opportunities for growth and areas of weakness so as to institute corrective measures. Financial statements are used in order to predict trends of cash flow within the business as well as predict the potential of a business and if they are capable of financial growth. Ratio analysis examines the probability of a company’s profit or a company’s loss. This paper will examine the benefits and limitations of ratio analysis, explain what factors impact the meaningfulness of such measures and what new practices or theories may be emerging regarding the application of ratio and financial statement. The paper concludes that ratio and financial statements is an essential tool used in analyzing a company’s profit. Introduction to Ratio and Financial Statement Analysis Though there are various methods for monitoring the liquidity of businesses the most common has been the use of financial ratios. Ratio analysis is an established technique—involving the relationship between two or more variables--that is used to conduct qualitative analysis of information contained in a company’s financial statement to evaluate both current company performance and attempt to predict future performance. The process begins by acquiring the company’s annual financial statement reports (balance sheets, income statements...
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...consumer. Between the final consumer and the manufacturer stands a group of intermediaries who perform various functions. The intermediaries are referred to as marketing channels, groups of interdependent organizations involved in the process to help make a product or service available for consumption or use, marketing channels (Kotler, & Keller, 2007). Every manufacturer needs a marketing strategy in order to promote their product and make it readily available to the public. So choosing the correct strategy is a critical decision facing management. Apples launch of the new mini iPad will need two channel strategies, one for their domestic market (U.S.A), and one for their international market (Japan). Since the product is new choosing the correct market is crucial for the success of the mini iPad. Apples reputation in their domestic market is one of high brand loyalty. Apple has many brand loyal customers that demand Apple products and choose to purchase Apple products before they go to the store. For this reason a pull strategy is the best route to take concerning the launch of the mini iPad in the domestic market. The pull strategy involves manufacturers promoting their product in a way that consumers start asking intermediaries for the product and in response inducing intermediaries to order the product. Apple may be in high...
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