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Submitted By ali1991
Words 291
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Operation Management assignment

Name: Ali El-Dien Ashraf Nada
ID: 8105037

How do customer judge the quality of supermarket ??

- The customers judge the quality of a supermarket from different aspects and in varied ways so I made a visit to one of the biggest supermarket and I started to watch and recognize the behavior and the attitude of the customers inside the supermarket and also my behavior as I decided to enter the supermarket as a both customer and a researcher, costumers judge a supermarket in terms of their own wants , necessities and how they feel when they are in the supermarket. after those points I figure out that the costumers will judge the quality of a supermarket in the following ways:

1- There are many different kinds of goods meeting different needs of the customers .It means that the supermarket should keep a Extensively of products so that customers can choose from them. They will go to the supermarket when they want to buy something because they are sure that they can get all the goods with 100 percentages there and need not go to different markets to buy all the good they need.

2- The quality of the customer service that they receive in the store also plays a important role. Customers will feel comfortable whey then do shopping in the supermarket by providing wonderful service and they will be satisfied with the behavior of the supermarket.

3- Competitive price: a supermarket who can provide offers and cheaper Price with same products will win the customers’ believe and attract more customers come here. 4- Quality of the Goods and services : the most of the customers are willing to buy products and services with high quality and competitive

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