Apple Inc.

In: Business and Management

Submitted By Wax44
Words 2993
Pages 12
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Apple's core product lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Steve Jobs, who the left company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. With the introduction of the successful iPod music player in 2001, Apple established itself as a leader in the consumer electronics industry, dropping "Computer" from its name. The company is now also known for its iOS range of products that began with the iPhone, iPod Touch and now iPad. Apple has 327 retail stores in thirteen countries, and an online store. It is the largest technology company in the world by revenue and profit, more than Google and Microsoft combined. As of September 24, 2011 the company had 60,400 permanent full-time employees and 2,900 temporary full-time employees worldwide; its worldwide annual revenue in 2010 totaled $65 billion, growing to $108 billion in 2011.
People tend to think of Apple’s headquarters in Cupertino, CA as the company’s heart and soul, but a majority of its workers in the United States are not engineers or executives with hefty salaries and bonuses but rather hourly wage earners selling iPhones and MacBooks. About 30,000 of the 43,000 Apple employees in this country work in Apple Stores, and many of them earn about $25,000 a year. By the standards of retailing, Apple offers above average pay, well above the minimum wage of $7.25 and…...