...members of public about its products and services by communicating it to them through advertisements which are communicated through various sources of medium like TV, Radio, news paper and leaflets. The main disadvantage of advertising is it involves high costs (Bertrand et al, 2010). Public Relation: Public relation is the process through which a company communicates the positive messages about itself and its services through press releases and events that are conducted by the company. The main disadvantages of public relation are that designing and implementing a public relation campaign is a complex process and the success of the process is hard to measure (Karimi, 2013). Trade Events: Trade events are processes through which a company displays its products and services to the members of the public to create awareness through trade fairs to create awareness and increase its market share. The main disadvantage of conducting trade events for a company is that they may not attract and deliver the message to the target customers of the company (Gottlieb et al, 2011). Direct Marketing: Direct marketing is the process in which a company provides marketing information about its products and services directly to its customers to increase awareness and market share. The main disadvantages of direct marketing are that the process takes a lot of time and it is...
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...MARMONEJO, Irene Kristelle A. BUS. IT 3 1/19/2015 VASQUEZ, Rachelle Joy G. WHEN YOU’RE BIG, YOU CAN BE YOUR OWN B2B E-MARKETPLACE Questions: 1. Volkswagen operates its own proprietary B2B e-marketplace in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-market place with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace? Not operating a generic B2B e-marketplace brought disadvantages to Volkswagen at some point. Not using a generic B2B will result to no new trading partners, difficulty in finding suitable partners, no open infrastructure standards, making it more difficult to plug into other than proprietary technology and significant technology costs. A lot of time will be wasted searching for good deal to purchase large quantity from over thousands of suppliers. The company will also have to go through many steps just to complete hundreds of transactions which mean loss of opportunity cost of negotiating for better prices with the suppliers. On the other hand, developing and using its own proprietary B2B e-marketplace brought advantages to the company. It reduced administrative tasks, accelerated processes, improved planning accuracy and improved transparency in collaboration with suppliers. There will be an ease in ordering of parts since there are 5,500 suppliers to interact with, both local and abroad...
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...activities Business-to-Business (B2B) An interaction between the business people and other organizations is known as Business-to-Business (B2B). For example www.walmart.com and www.Sams club.com Business-to-consumer (B2C) Business selling to individual shoppers is known as Business-to-consumer (B2C). For example www.Barnes&Nobles.com. E-tailing Online shopping having access to products of interest for the consumers, by visiting their website directly is called E-tailing. For example Amazon, e-Bay. Business-to-Business-to-consumer (B2B2C) Business providing some product or service to a client business that maintains its own customers is known as (B2B2C). Consumer-to-Business (C2B) A consumer uses internet to sell products or services to organizations or individuals seeking sellers, to bid on products or services they need. For example e-Bay. Business-to-employees (B2E) Organization delivers services, information, or products to its individual employees. For example www.asics.com Consumer-to-consumer (C2C) Consumer sells the product directly to other consumer. For example www.craigslist.com List of advantages and disadvantages of Electronic Commerce Advantages - 24/7 services for buying or selling products - Readily available to customers - Easy to manage a business - Faster and user friendly buying/selling procedure - Low operational costs and better quality of services - No need of physical company set-ups for business Disadvantages - No guarantee of product...
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...Management 22 (International Business and Cross-Cultural Management) Jan Ray O. Macanas 3rd Year BSBA FM The Importance of Investment in an Emerging Country Developing countries, also known as emerging markets, are becoming the driver of global growth. It is expected to grow two to three times faster than developed countries like the US according to the International Monetary Fund. And because of the growth many investors are being pulled in to invest to some emerging markets. This growth is very important among investors because it simply enables them to foresee the future of their investment. (Forbes. “What Makes Emerging Markets Great Invesment?”.www.Forbes.com.) China has become a leading foreign investor among all emerging countries, According to the main stream of international business literature on the topic of multinationals from emerging countries, there are generally five motivations for multinationals to invest abroad; they seek resources, technology, markets, diversification, and strategic asset. A careful analysis of the data and the investment by Chinese multinationals indicates the similar motivations provided by China. Chinese government has, to a great extent, played a crucial role in shaping the structure of the country's outward investment; this is consistent that China's FDI has been part of the government's development scenario. Since the 1980s, the government has required the overseas subsidiaries to achieve one of the four goals--introduction...
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... You have to simply hit the service provider's website, search for what you need or setup what you want to provide and instantly get the business done. If you are making purchases online for virtual products and services, most of the time you will get the products and services at the instance of your payment acknowledgment. Monetary transactions happen over secure gateways and encrypted channels, so we can term e-commerce to be a reliable trading environment. Payments can be made with the use of Credit Cards, e-Checks, Payment Gateways or even through traditional payment systems. Types of e-Commerce Business to Business (B2B) Business-to-Business e-commerce has been around for some time. Over 90% of all e-commerce transactions on the Internet are B2B. B2B enables automating transactions between trading partners for business efficiency. B2B is also known to be Electronic Data Interchange (EDI). Business to Consumer (B2C) Business-to-Consumer is considered to be one of the best things to...
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...implement because it involves…suppliers or intermediaries such as Web-based marketplaces; and integration of technology with modestly redesigned processes for order handling, purchasing or customer service. E-business includes e-commerce but also covers internal processes such as production, inventory management, product development, risk management, finance, knowledge management and human resources.” (Bartels, 2000) Electronic-network retailing, or e-tailing, is how a firm retails or sells its products or services via the internet. It is a subset of e-commerce and includes many of the multifaceted layers of e-business. This essay will give an overview on the current state of e-tailing. It will examine the critical success factors, advantages and drawbacks, size, growth trends, and areas of consumer products that do well and not so well. Introduction In order to fully grasp e-tailing it is important to understand the many channels of distribution of e-commerce. Again, a “marketing channel…is a group of organizations that moves products from their producer to customers... Organizations that bridge the gap between a product’s manufacturer and the ultimate consumer are called middlemen, or...
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...Chapter 2 Problem statement 2 Motivation 2 Research question 2 Interpretation 3 Scope 3 Methodology 4 Project type 4 Models and theories 4 Structure 4 Data collection 4 Criticisms of data 4 Introduction 5 Social media platforms suitable for B2B 6 Benchmark 11 Conclusion 12 Key success factors that affect the social media marketing 13 Industries that can benefit from using social media marketing 15 Parts of the value chain in which SMM could be used 15 Social media in R&D 17 Social media in Marketing and sales 17 Social media customer support and service 19 Costs involved in engaging in social media marketing 20 Measuring the outcome of social media marketing 20 Social media and the future 23 Appendix 24 Linked IN 24 Twitter 28 FaceBook 32 Youtube 34 Blogs 37 Forums 39 Literature list 41 Introduction Chapter Problem statement Motivation Social media has revolutionized the way we communicate with each other. People who previously just was content consumers, now has the possibility of being content producers. New social media brands keep popping up, and people are starting to interact more and more. What is interesting is to see how social media and B2B companies are using social media, why they are using it, and what they are gaining from it. With the introduction of social media, a new marketing term arose: social media marketing. This brings up an interesting discussion, saying that the control has now been taken...
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...Topic 1 a) Discuss any 3 key skills and characteristic should an information system manager posses. b) Today’s Point of Sales – Electronic Fund Transfer (POS-EFT) system requires several components to function. List and discuss the function for these components. a) An Information System (IS) manager has two principle roles within an organization. He has to be able to manage the change processes that are inevitably initiated by the introduction of technology into his workplace, and he has to manage the operational aspects of business and organizational activities founded on computing and communication technology. Hence an IS manager is a leading figure in both organizational change and performance. From this definition, it is a natural deduction that for IS manager to work effectively, they must have or need to be: * Detailed knowledge of the organization’s mission and vision, its peculiar business strategies and implementation skills. With these understanding, the IS manager will then be able to design an information system which can help the organization to achieve its goal. * Skilled in inter-personal management. This consists of communication skills both written and oral, people oriented and also negotiation skill. Regardless of how an organization structures its information system department, system development is a team effort. So learning how to work and communicate effectively with other team members is important for any information system professionals...
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...network connection device containing software that connects network systems and controls traffic flow between them. * Switch: Main linking device within a network. * Connecting two or more nodes in the same network or different network. Distinguish between the main two types of conducted media (wired media). * Provides a physical path along which signals are transmitted * Electrical Conductors * Wires (STP & UTP) * Coaxial cable * Light Conductors * Fiber optics Distinguish between centralized data processing, decentralized data processing, and distributed data processing. * Centralized: Processing is done at one central computer. * Advantage * Being able to exercise tight control on system operations and applications * Disadvantage * Lack...
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...Term Paper: A Key Concept in Information Systems On a daily basis, for many Americans ecommerce is something we participate in. For example online bill payment, or purchasing from an e-tailer are a few ecommerce transaction we make. By definition, ecommerce or electronic commerce, is the purchasing and selling of products or services via the internet. About 40 years ago ecommerce was introduced and, to this day, it continues to grow with new technologies, innovations, and thousands of businesses entering the online market each year. Since its inception in the 1970's, the safety, convenience, and user experience of ecommerce has improved exponentially. The thought of living without ecommerce nowadays seems unfathomable, complicated and an inconvenience to many. The development of the Electronic Data Interchange paved the way for ecommerce. Traditional mailing and faxing of documents was replaced by EDI, which enabled the digital transfer of data from one computer to another. Partners who were in business could transfer orders, invoice and other business transactions using a data format that met the predominant set of standards in North America. A Value-Added-Network (VAN) would examine the order once it is sent, and direct it to the recipient's order processing system. No human intervention was necessary for the transfer of data with EDI, it was all done electronically. An English inventor, innovator and entrepreneur called Michael Aldrich, is credited with...
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...controversy or chaos issues surrounds this thought and debate. Which one is better? What factors need to be considered? This paper will address the difference between “best of breed” and ERP System that needs to be considered, such as the definition, advantages and disadvantages each of them. “Best Of Breed” System “Best of Breed” is a collection of different applications from different vendors that used in an organisation to run a business (Leahy 2004). Typically, the “best of breed” vendors are focused on a single application. Thus, they have more knowledgeable and able to produce a richer set of functionality (Thompson 2003). Advantages According to Carroll (2002) and Montgomery (2003), the advantages of using the “best of breed” are; Produce a richer set of functionality from particular application for each business area. Flexibility to substitute of individual element in the application without major reconstruction to the system. Getting response faster from the vendor to adopt and create new function as the vendor is specialising in particular system application. 1234567 John Smith 1 Assignment 1: Management Report Disadvantages Montgomery (2003) and On-Line Consultant Software (2003) state disadvantages of using “best of breed” are; Incompatibilities between vendor’s products will create some problems due to ambiguities with specifications, and the human nature of competition. Different standards between each application can affect the company’s performance...
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...Monday is quickly replacing Black Friday as the big shopping day. Cyber Monday occurs on the Monday after Black Friday weekend. Cyber Monday is the day when consumers go back to work and shop on the Internet for products they found on Black Friday on retail shelves. Almost 80 percent of online retailers state that sales significantly increased on Cyber Monday last year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600,000 visitors on Cyber Monday, almost double the usual traffic. Like all online businesses, Ice.com recognizes that danger lies within any opportunity. For example, increased Web traffic means potential processing delays. So, Ice.com is adding five backup servers just to handle the additional traffic and take over in event of a site crash. Ice.com has hired an additional...
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...Instructor’s Manual: Chapter 2 E-commerce Business Models and Concepts Teaching Objectives • Identify the key components of e-commerce business models. • Describe the major B2C business models. • Describe the major B2B business models. • Explain the key business concepts and strategies applicable to e-commerce. Key Terms business model, p. 65 business plan, p. 65 e-commerce business model, p. 65 value proposition, p. 66 revenue model, p. 66 advertising revenue model, p. 67 subscription revenue model, p. 67 transaction fee revenue model, p. 67 sales revenue model, p. 67 affiliate revenue model, p. 67 market opportunity, p. 68 marketspace, p. 68 competitive environment, p. 72 competitive advantage, p. 72 asymmetry, p. 72 first-mover advantage, p. 73 complementary resources, p. 73 unfair competitive advantage, p. 73 perfect market, p. 73 leverage, p. 73 market strategy, p. 74 organizational development, p. 74 management team, p. 74 e-tailer, p. 78 barriers to entry, p. 78 community provider, p. 80 intellectual property, p. 81 content provider, p. 81 portal, p. 84 transaction broker, p. 85 market creator, p. 86 service provider, p. 86 e-distributor, p. 88 e-procurement firm, p. 88 B2B service provider, p. 89 application service provider (ASP), p. 89 scale economies, p. 89 exchange, p. 89 industry consortia, p. 90 private industrial networks, p. 90 industry structure, p. 93 industry structural analysis, p. 94 ...
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...controversy or chaos issues surrounds this thought and debate. Which one is better? What factors need to be considered? This paper will address the difference between “best of breed” and ERP System that needs to be considered, such as the definition, advantages and disadvantages each of them. “Best Of Breed” System “Best of Breed” is a collection of different applications from different vendors that used in an organisation to run a business (Leahy 2004). Typically, the “best of breed” vendors are focused on a single application. Thus, they have more knowledgeable and able to produce a richer set of functionality (Thompson 2003). Advantages According to Carroll (2002) and Montgomery (2003), the advantages of using the “best of breed” are; Produce a richer set of functionality from particular application for each business area. Flexibility to substitute of individual element in the application without major reconstruction to the system. Getting response faster from the vendor to adopt and create new function as the vendor is specialising in particular system application. Assignment 1: Management Report 1234567 John Smith 2 Disadvantages Montgomery (2003) and On-Line Consultant Software (2003) state disadvantages of using “best of breed” are; Incompatibilities between vendor’s products will create some problems due to ambiguities with specifications, and the human nature of competition. Different standards between each application can affect the company’s ...
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...The B2B Matrix MRO hubs Are horizontal markets where systematic sourcing is used by business in order to purchase operating inputs – office supplies. Goods of low value with high transaction costs because they are not bought in very large quantities but rather frequently ordered. Yield managers Also horizontal markets and operating inputs. Buyers fulfill their immediate needs. Catalog hubs It is used by businesses for systematic sourcing but with the difference that catalog hubs provide industry specific and very often even specialized goods. It is very likely that catalog hubs maintain a good relationship with delivery services to make sure that the specialized goods reach the right client at good quality. Exchanges Exchanges are used for spot sourcing of companies. Business will be able to smooth out the fluctuating demand of a particular industry. This method maintains the relationship between buyer and seller and further makes it possible to conduct a business contract less. Conclusion Shell purchases oil, gas, which all go into a product or process, so there are manufacturing inputs. Their products are without many specifications. The oil business is rather fluctuating and depending on economic situations, using catalog hubs for the purchase of those kinds of goods seems rather unlikely. Spot sourcing will be a go for the oil industry. Sell-side Advantages The buyer has the possibility to search for what they need and gets...
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