Free Essay

Bahamas Junkanoo Carnival

In: Other Topics

Submitted By atbethel491
Words 594
Pages 3
‘The Economics on the Bahamas Junkanoo Carnival’
Seminar Report Paper

Wednesday, 11th March 2014 in The Harry C. Moore Library and Information Centre Auditorium at The College of the Bahamas, Mr. Paul Major CEO of the Bahamas National Festive Commission (B.N.F.C) spoke on ‘The Economics of the Bahamas Junkanoo Carnival.’
Mr. Major began his presentation by expressing his past cultural history with Junkanoo, such as his participation in the parade from the age of thirteen up until his early thirties; however, he had a higher love for business.
Mr. Major states that the main purpose of the commission is to help cultural persons (participants of Junkanoo every year) make a business of their passion, therefore stimulating employment from the upcoming festival. Mr. Major went on to give information of the persons on the board as well as the structure of the organization. Continued key information shared included the amount of visitors to the islands, Mr. Major explained. Domestic travelers summed up to be an average of twenty-eight thousand two-hundred and fifty persons (28,250); stop-over travelers average some five thousand seven-hundred persons (5,700); lastly, cruiseship passengers averaged at ten thousand three-hundred persons (10,300) during the initial launch of the Bahamas Junkanoo Carnival Festival. Mr. Major made it clear that the aim was to target all groups of travelers to the islands, engage them in participating in the festival, and to also influence them to partake in other activities such as visiting the Junkanoo museum and historical sites.
The competitive factors of the Bahamas Junkanoo Carnival compared to others such as Trinidad & Tobago, Jamaica and Barbados to name a few is that it is in an already ‘well-established’ destination brand, it has a captive market, its close proximity to North America and also because of The Bahamas uniqueness in the arts of music and costume. Mr. Major continued to speak about its differences from its competitors, explaining that the Bahamas Junkanoo Carnival would not have any marching bands, however live bands will be stationed at different portions of the festival; art exhibits for local artists to showcase their talents; there will also be a mega music concert taking the nature of a ‘street party’; and lastly that it will have celebrity endorsements. Explaining that it also differed from Junkanoo in many ways in that the Bahamas Junkanoo Carnival is an event that everybody can participate; it is driven by high volumes of indigenous recorded music; it is like a huge ‘street party’(as stated earlier); it gives an image of Junkanoo ‘out of season’; and that it is a collage of our Bahamian culture.
As for the marketing aspect of the Bahamas Junkanoo Festival, Mr. Major stated that they are using social media, websites, regattas, magazine advertisements, Caribbean radio station broadcasts and billboard displays with the help of hotels and The Bahamas Ministry of Tourism to help with the advertisement of the festival.
Mr. Major stated that he believes that the festival will be good for our Bahamian economy. With belief that it will not only create business for the groups that are participating in the festival, but that it will also help others such as vendors and other persons who will be selling their products. He stated that with the initiative of Junkanoo Carnival, persons will have an opportunity to create businesses and that more money will begin to flow through the economy which would be able to help many persons, resulting in an overall increase of the country’s GDP.

Similar Documents

Premium Essay


...What is the Bahamas tourism product? Why does it need to be diversified? How can it be diversified and what role do we play? Honorable judges, special invited guests, ladies and gentlemen, my fellow competitors a pleasant good morning. I am Pauleisha Thompson and I am honored to present you the topic “Diversifying the Tourism Product. Diversifying comes from the root work diversify which means to make or become more diverse or varied. It means to do things differently from the ordinary. Tourism is define as the temporary, short - term movements of people to destinations outside the places where they normally live and work. Much of this movement is international and a leisure activity. However, Tourism product is define as the total bundle of functionally interdependent tangible and intangible elements that enables the tourist on the one hand to engage in specific activities at one or at several consecutive destinations and on the other hand to facilitate the transition to the destination and the social reproduction during the trip. For more than 30 years, tourism has been the leading industry in the Bahamas. For this reason the Bahamas has many items to offer such as our luxurious beaches to our dynamic Junkanoo , to fine dining and night life . It’s no wonder visitors come from all around to sink their toes into miles of pure white, and in some places pink, sand. Our beaches is one of a kind with calm, turquoise waters and soft, powdery sand. It’s no surprise when...

Words: 1151 - Pages: 5

Free Essay

Impact of Festivals and Events on a Destination

...Impact of Festivals and Events on a Destination Introduction Events and festivals can be described as the most exciting and fastest growing industry related to leisure, business and travel. These special attractions have a purpose and objective, which in turn, have impacts on host communities, participants and other stakeholders who as Getz puts it, are “impacted” by the outcomes of events (1993). In recent decades, a substantial amount of research has been carried out to examine the impacts of tourism on a destination and, to a lesser extent, events and festivals. Through this work, both positive and negative impacts of events and festivals on a destination have been discovered. Indeed, it is the expected benefits of events, whether economic, social, political or environmental, that is the principal drive underpinning the support for and increasing popularity of events and festivals at the local, national and international scale. Getz also believes that “local and regional events, including business events and conferences can increase visitation and expenditure, reduce seasonality, revitalize the economy, encourage repeat visitation and heighten regional awareness. Added to this, events and festivals can also provide the stimulus for additional infrastructure development in the local area and building community pride” (1993). On the other hand, events almost inevitably incur cost or have negative consequences that, to a lesser or greater extent, serve to reduce one’s net......

Words: 2035 - Pages: 9

Free Essay

Caribbean Festivals

...Caribbean Festivals at Home and Abroad Concept of Carnival/Festival Carnival brings about a "second world condition" so that when carnival comes around, another world is created and people go into that world. Notion of carnival as one of “the decentralising forces that militate against official power and ideology. Carnival as the interruption of dominant discourses “to surrender the critical and cultural tools to the dominant class and in this sense, carnival can be seen above all else as a site of urgency.” Mikhail Bakhtin in Rabelais and His World- Uses the term in reference to carnivals of the Middle Ages and Renaissance. Bakhtin one of the key theorists on carnivals. Bakhtin-Carnivals allowed people mostly from the under class to rebel momentarily against social conventions and the class and financial hierarchies that structured society. Bakhtin- Carnival in medieval times offered a “second world and a second life.” Play, mockery, inversion, laughter and profanity all elements in Bakhtin's canival. Bakhtin-Carnival underlined is not a spectacle seen by the people; they live in it and everyone participate because its very idea embraces all the people...It has a universal spirit; it is a special condition of the entire world, of the world's revival and renewal in which all take part.” Bakhtin's views on Carnival have led to many theorists using Bakhtin's views to discuss carnival. Robert Stam- Carnivals can be politically ambiguous affairs that can be egalitarian and......

Words: 5757 - Pages: 24

Free Essay

500 Extraordinary Islands

...ChicagoDetroitToronto Boston New York OF AMERICA Philadelphia Washington DC St. Louis Atlanta New Orleans Houston Monterrey NORTH AT L A N T I C OCEAN MEXICO Guadalajara Mexico City Gulf of Mexico Miami Havana CUBA GUATEMALA HONDURAS b e a n Sea EL SALVADOR NICARAGUA Managua BAHAMAS DOMINICAN REPUBLIC JAMAICA San Juan HAITI BELIZE C a r PUERTO RICO ib TRINIDAD & Caracas N TOBAGO A COSTA RICA IA M PANAMA VENEZUELA UYANRINA H GU C U G Medellín A PAC I F I C OCEAN Galapagos Islands COLOMBIA ECUADOR Bogotá Cali S FR EN Belém Recife Lima BR A Z I L PERU La Paz Brasélia Salvador Belo Horizonte Rio de Janeiro ~ Sao Paulo BOLIVIA PARAGUAY CHILE Cordoba Santiago Pôrto Alegre URUGUAY Montevideo Buenos Aires ARGENTINA FALKLAND/MALVINAS ISLANDS South Georgia extraordinary islands 1st Edition 500 By Julie Duchaine, Holly Hughes, Alexis Lipsitz Flippin, and Sylvie Murphy Contents Chapter 1 Beachcomber Islands . . . . . . . . . . . . . . . 1 Aquatic Playgrounds 2 Island Hopping the Turks & Caicos: Barefoot Luxury 12 Life’s a Beach 14 Unvarnished & Unspoiled 21 Sailing Along 32 Island Hopping The Bahamas Out Islands: Out on the Water 36 Diving’s the Thing 38 Storied Sand & Surf 45 Archipelagos & Atolls 51 Chapter 2 Garden Islands . . . . . . . . . . . . . . . . . . .57 Beautiful Bounty 58 Island Hopping the Florida Keys: Stringing the Pearls 62 Blooming Wonders 64 Wet & Wild 68 Island......

Words: 249855 - Pages: 1000