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Big Data Versus Big Dilemmas

In: Business and Management

Submitted By sgriffin0315
Words 1600
Pages 7
Big Data versus Big Dilemmas
With the Relationship to Marketing Ethics
MK 351

This paper reviews the relationship in current marketing strategies with data collections and their relationship to marketing ethics. By examining methods of data collections and uses of these practices it will show the allure to these marketing strategies. Advantages and disadvantages will be displayed in regards to the strategy of data collecting as part of a marketing process. This paper will additionally review the potential ethical dilemmas and concerns that can arise from companies holding this much personal data, which could lead to misuse, fraud and unethical practices.
Big Data versus Big Dilemmas
With the Relationship to Marketing Ethics
In today’s technically advanced world, a door of data collection and marketing research has opened business around the world to learn the habits and trends of their customers. There are many advantages and disadvantages to collecting consumer’s information and using it as part of a marketing strategy. Companies have found great advantages to analyzing the information that they obtain from data collections to help better serve target market consumers while achieving a greater profit. While other firms misuse, take advantage or become victims themselves to the negative side of data gathering. At the expense of the consumers privacy some companies are making profits from tracking and selling their information to numerous buyers. As companies start to become more involved in these practices the greater the concern becomes in the ethical control and misuse of this information.

“Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The data collection...

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