Burton Snowboards

In: Business and Management

Submitted By csabakovacs88
Words 6182
Pages 25

Burton Snowboards, the world’s first snowboard factory, is a rider-driven company solely dedicated to creating the best snowboarding equipment on the planet. Burton’s passion is snowboarding, evident by their commitment to involve riders in every step of the product development process. Headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has lead the snowboard industry for 26 years.
By supporting a Global Team of the world’s top riders, Burton Snowboards has fueled the growth of snowboarding worldwide. Their support and development of successful programs like Learn To Ride (LTR), The Chill Foundation, Free the Snow and the US Open Snowboarding Championships has also contributed to snowboarding’s tremendous growth and exposure over the years.

Jake Burton, founder and owner of Burton Snowboards, has dedicated the past 26 years of his life to snowboarding. In 1977, Jake founded Burton Snowboards in South Londonderry, Vermont. Through the years, he’s played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Deemed the ‘Pioneer of Snowboarding’, Jake just sees himself as someone who loves to ride.

Just like everybody else who works at Burton, Jake comes to the office, snowboards as much as possible and brings his dog to work if he feels like it. Burton employees play hard and work even harder. Working for Burton is a 24/7 job – you work and live snowboarding everyday, before work, after work, on the weekends and during many late nights at the office. Working long hours during snowboarding season is the norm – but that doesn’t keep Burton employees from riding. All Burton employees receive free season passes to Stowe Mountain Resort in Vermont, so there are no excuses not to ride as much as possible. When the snow falls, people head to…...