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Business Case Analysis


Submitted By javedfareeha
Words 8347
Pages 34

Business Cases (Spring)
Professor Dan Nicholes

BUSI 4003
Yorkville University

Professor Dan Nicholes

Business Cases (Spring)

BUSI 4003
Yorkville University

Table of Contents
Lululemon Athletica Inc.....................................................................................................................5
Pepsi Canada: The Pepsi Refresh Project.......................................................................................9


Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western
University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e);
Copyright © 2014, Richard Ivey School of Business Foundation

Version: 2014-10-17

Near the end of November 2013, Lululemon Athletica Inc. (Lululemon) found itself at the centre of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. As the founder, former chief executive officer (CEO) and chairman of the board of directors of Lululemon,
Dennis “Chip” Wilson, had led the company to become an international leading brand in innovative and

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