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Business Unit 3p3


Submitted By rahhhlahhh
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P2 - Describe the limitations and constraints of marketing for the organisation.

Consumer law:
The European Union has improved and strengthened the consumer protection law in the current years. It is essential that businesses ensure they monitor changes in the law and landmark decisions that may cause their marketing strategies to be illegal. Business marketing strategies must be within the laws limits.
Sale of Goods Act 1979:
The Sale of Goods Act 1979 requires traders to advertise and sell goods that match their description and full fill customers’ needs and wants so they are satisfied with the quality of the product. This affects any marketing activity within businesses because it means any products or services that are being offered to customers or advertised, must match an accurate description so customers will not be disappointed.
Consumer Protection from Unfair Trading Regulations 2008:
The Consumer Protection from Unfair Trading Regulations 2008 Act permits customers to be treated fairly and equally with honesty from businesses. This act is aimed at businesses that do not treat their customers correctly so most businesses should not be affected by this act because treating customers fairly and honestly is an important policy within a business which all businesses should follow.
Promotions advertised incorrectly for example if a business has closing down sales but the business is not closing down, this also comes under the Consumer Protection from Unfair Trading Regulations because its dishonesty to customers.
The Trade Descriptions Act 1968:
The Trade Descriptions Act protects sellers from making statements to customers that are either false or misleading, about products or services. If this act is broken, it carries criminal penalties and is requires by trading standards officers which makes it an offence for a trader to supply a false trade

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