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Submitted By pranay88
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Amazon E-Commerce has always sold goods out of its own warehouses. It started as a bookseller, pure and simple, and over the last decade has branched out into additional product areas and the third-party sales that now represent a good chunk of its revenue (some estimates put it at 25 percent).
Both retailers and individual sellers utilize the platform to sell goods. Large retailers like Nordstrom, Land's End and Target use to sell their products in addition to selling them through their own Web sites. The sales go through and end up at, Land's or for processing and order fulfilment. Amazon essentially leases space to these retailers, who use as a supplemental outlet for their online sales.
Small sellers of used and new goods go to Amazon Marketplace, Amazon zShops or Amazon Auctions. At Marketplace, sellers offer goods at a fixed price, and at Auctions they sell their stuff to the highest bidder. Amazon zShops features only used goods at fixed prices. If an item listed on zShops, Marketplace or Auctions is also sold on the main, it appears in a box beside the item so buyers can see if someone else is selling the product for less in one of the other sales channels.
Another sales channel called Amazon Advantage is a place where people can sell new books, music and movies directly from the Amazon warehouse instead of from their home or store. Sellers ship a number of units to Amazon, and Amazon handles the entire sales transaction from start to finish. In all of these programs, Amazon gets a cut of each sale (usually about 10 percent to 15 percent) and sometimes charges additional listing or subscription fees; in the case of Amazon Advantage, the company takes a 55 percent commission on each sale. The Advantage channel is something like a consignment setup,...

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