Premium Essay

Case Analysis: the Ipremier Company - Denial of Service Attack

In: Business and Management

Submitted By lcmediadc
Words 1167
Pages 5
Case Analysis: The iPremier Company - Denial of Service Attack
Matthew M. Lambert
Introduction:
The e-commerce landscape is littered with the remnants of companies that didn’t survive the meteoric dot com boom and subsequent bust that began in the late 1990s. iPremiere Company, however, was the exception to the rule. Created by two college students in 1996, the web-based company had solidified its business position as a top online retailer of high-end, luxury goods with $32 million in sales and $2.1 million in profit for 2006. Consumers bought directly from iPremiere using credit cards, which were then stored on the company’s servers.
In 2007, computer hackers launched a Denial of Service (DoS) attack on iPremiere’s website, temporarily shutting down the website and taunting iPremiere with emails. The possibility of hackers breaching its security firewall is extremely troubling because it puts customer financial information at risk and the loss of this public trust would be disastrous for iPremiere.
The purpose of this paper is to assess why iPremiere was vulnerable to attack, examine their approach to both IT risk management and crisis communications and offer recommendations that foster customer trust and company profitability in the future.
SWOT Analysis
A brief SWOT analysis shows that iPremier’s strengths include good placement in the e-commerce marketplace and a highly experienced and productive team of managers and software developers dedicated to meeting company expectations. Weaknesses include weak IT security and outdated crisis management procedures. Opportunities revolve around maximizing its financial position in an e-commerce field focused on luxury, high-end retail items, while cyber hackers and potential lawsuits from other companies and customers pose considerable threats to iPremier’s future.
Core Issues
Technical Architecture – Most of...

Similar Documents

Free Essay

The Ipremier Company (a): Denial of Service Attack

...Case Analysis The iPremier Company (A): Denial of service Attack Case 2—2 MIS 606- Management Information Systems 4 December 2012 Summary of the problem The case presents a specific problem that has taken place in iPremier, a Seattle based company that was founded in 1996 by two students from Swathmore College and had become one of a few success web-based commerce, selling luxury, rare, and vintage goods over the Internet. It was exactly on January 12, 2007, when iPremier Web servers were brought to a standstill. The Web site of the company was locked up; neither employees nor customers can access the site due to a distrusted denial-of-service (DDoS) hacker attack. At that time, the company CIO, Bob Turley, who was recently hired, was out of the town on a mission, and that made the situation even worse. The problem was soon spread reaching the CEO! The shocking finding was the outdated emergency procedures. Eventually after 75 minutes the problem was solved and the main champion in my opinion was luck! Unstructured actions were taken to overcome this attack. The corrective action was taken but still iPremier will need to come up with preventive action for similar situations because this might threaten its existence. The technology The case discussed different technologies: distributed denial of service (DDoS) attack, firewall, and information security mainly in case of crisis. DDoS is a type of web attack that seeks to disrupt the normal......

Words: 1713 - Pages: 7

Premium Essay

Ipremier

...THE iPREMIER COMPANY (A): Denial of Service Attack By Robert Austin November 19, 2003 DPDN Brian Dyrud Jennifer Paterson Paul Davidson Lindsay Neal BACKGROUND: iPremier, a Seattle based company, was founded in 1994 by two students from Swathmore College. iPremier had become one of the only success stories of web-based commerce, selling luxury, rare, and vintage goods over the Internet. Most of iPremier’s goods sell for under $200 and the customer buys the products online with his or her credit card. iPremier’s competitive advantage is their flexible return policies which allows the customer to thoroughly check out the product and make a decision to keep the product or return it. The majority of iPremier customers are high end and credit limits are not a problem, which also adds to the competitive advantage of utilizing their entire customer base. During 1999 the company reached a profit of $2.1 million on sales of $32 million. Sales had increased by 50% during the last three years and they were in an upward trend. iPremier’s stock nearly tripled after the company’s Initial Public Offering in 1998 and had continued to grow since the IPO, and eventually the stock tripled again. iPremier was one of the few companies to survive the technical stock recession of 2000. Management at iPremier consisted of young people who had been with the company from the start and a group of experienced managers that were brought in over time as the company grew.......

Words: 3910 - Pages: 16

Premium Essay

Blalcal

... GS601 provides an enterprise-wide perspective on the management of information technologies (IT), software applications and the operational processes they support, and the data and knowledge that inform business processes and decisions. The course focuses on how IT professionals and non-technical managers work together to ensure that applications and data are aligned with organizational strategy and business processes. The cases and readings examine how companies in various industries use IT to serve customers well, manage operations efficiently, coordinate with business partners, and make better business decisions. A key theme -- IT as a double-edged sword -- reflects a central challenge: how to maximize the strategic benefits of investments in hardware and software, while minimizing accompanying technical and business risks. The course places equal weight on technical and managerial skills. Our primary objective is to help students prepare to be effective contributors to IT initiatives in partnership with IT professionals, including external service providers here and abroad. Course Learning Objectives: · Understand how information systems – comprised of hardware, software, databases and knowledge repositories, networks and people -- support intra- and inter-organizational transaction processing,...

Words: 7908 - Pages: 32

Free Essay

Paper

...management principles that current or aspiring managers can employ to cope with the challenges inherent in the implementation of rapidly advancing technology. The course presents fundamental knowledge essential to managing an information technology successfully within a larger organization. It considers strategic and operational issues, the significance of rapidly advancing technology, and human and organizational issues related to technology introduction and use. The course describes management systems and models of successful behavior that capitalize on opportunities and avoid the numerous potential pitfalls. LEARNING METHODOLOGY The learning methodology used in this course consists of lectures, class discussion, case analysis and discussion, homework, term paper, and exam(s). PRE-REQUISITES Graduate standing. COURSE OBJECTIVES The goal of this course is to provide students with an understanding of the issues and...

Words: 4760 - Pages: 20