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Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use.
At Mayo Clinic, in order to expand the international sales revenue by 100 percent there will need to be a lot of research. More specifically there will need to be a lot more research on our consumers or patients. There have already been past surveys conducted via telephone and focus groups, both containing roughly 400 or a little less participants. To conduct further research and reach the goal of 100 percent international sales revenue I propose we use social media and the internet. First, I believe that Mayo Clinic should use Facebook to not only advertise the clinic but to do surveys as well. As a company we could pay for ad or survey space on the website which is one of the most popular sites around the world. Next, I suggest we partner with an international web survey engine that is available in all countries such as surveyproject.org. Using them Mayo Clinic could create a survey that would be available on their company website, a third party website such as inboxdollar.com, and websites like Facebook and Twitter. Since the world is so connected by the internet, I believe that the internet is the best way to get the 100 percent expansion in international sales

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