...Citibank Launching the Credit Card in Asia Pacific Citibank had many competitive advantages. In 1989 Citibank was the largest banking company in the US, leader in foreign exchange market with wide range of services all over the world. Head of its international consumer businesses had extensive experience managing huge US card businesses and was disposed towards international expansion. Asian government had strict regulations limiting expansion of foreign banks, so it was critical to offer the most innovative and high-quality products and services. So the only choice to succeed in this environment was being a differentiator. Citibank pioneered telephone banking in much Asia. It developed alternate distribution channels for products such as automobile loans. Introducing credit card products was a necessary step to compete with growing international presence, mainly of American Express. Citibank did that by acquiring proprietary card payment system and offering exclusive services to its customers. When launching a credit card in Asia Pacific Citibank took several advantages of scale economies. For example with respect to software development, the programming could be done centrally and simply downloaded to the countries with no need to customization, therefore greatly reducing the costs. It also took advantages of easily transferrable established best practiced allowing a quick card product launch in Asia Pacific. Offering credit card products in Asian market is a clearly Demand...
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...CASE: Citibank: Launching the Credit Card in Asia-Pacific (A) (HBS 9-595-026) Rana Talwar, head of Citibank's Asia Pacific Consumer Bank, is considering introducing a credit card to enhance the growth of future revenues. Talwar feels that the credit card would enable the bank to target customers outside its thriving branch banking operation and then cross-sell other Citibank products and services to these customers, but he is facing a healthy amount of skepticism from Citibank's New York headquarters and general reluctance from the country managers in Asia Pacific. If Talwar does decide to go ahead with launching the credit card, he has to decide how to implement the program in the very diverse Asia-Pacific region. DISCUSSION QUESTIONS: 1. What are the strengths and weaknesses of Citibank in Asia in 1989? Does it have the strengths to launch this credit card initiative successfully? Are there any sources of vulnerability from the weaknesses that will lead to failure? 2. What are the needs of consumers for credit cards in the Asia Pacific region? Will the Citibank credit card deliver on those needs? 3. What are the objectives of Citibank? What role can the credit card play in getting Citibank where it wants to go in this region? 4. What are the characteristics of the markets for credit cards in the Asia Pacific region (competition, channels of distribution, and...
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...In the case of Citibank India, the bank is many problems; however, the following problems are severely affecting the bank in the type of service they provide. The major challenge being whether they should redefine their business objectives by changing their current target market. While, the secondary problem being lack of partnerships with stores to give the consumer the option to collect loyalty points. The primary problem of market segmentation arises because the bank is not targeting all types of consumer markets in India. The bank separates its consumers into four types of consumer segments; super-affluent, affluent, emerging affluent and mass market. The first two segments consist of families with high-salaried income and the last two segments consist of households with self-employed individuals. Currently, the bank has a strategy of targeting the high-salaried households as they have the ability to spend significantly more than the mass-market. This segment, the super affluent and affluent only consists of about 15 million households, and it is very saturated as it has slow growth rate. While, on the other hand, the self-employed individuals tend to spend less compared to the high-salaried individuals, however they make up more than 50 million households. This consumer segment is growing and with the rising household disposable income, they are going to have more spending power by 2015. Other foreign banks in India also segment their consumer; however, they provide services...
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...Citibank: Launching the Credit Card in Asia Pacific (A) Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 Professor: Wonjoon Kim Date submitted: May 18, 2007 TO: Rana Talwar, head of Citibank’s Asia Pacific Consumer Bank, Citibank FROM: Dong-ock Kim, Min-geuk Kim, Keehyung Kim, Yohan Jo, Huang Qiuling, Dorjsuren Bayarmaa RE: Citibank: Launching the Credit Card in Asia Pacific (A) DATE: May 18, 2007 As you know, rapid growth of Asia-Pacific economy was incredible in several years. It could be a good chance for Citibank’s growth, so Citibank has started to branch banking business since 1978. Actually, performance of Asia-Pacific branches is not bad. In 1988, Citibank earned $69.7 million, but Citibank does not satisfy with its performance. Citibank’s goal is $100 million until 1990. For this goal, Citibank launched the most innovative service such as telephone banking service. And now, Citibank is planning to launch a new product credit card. Acquiring card customers means that Citibank has more opportunities to crosssell product line: Auto Loans, Ready Credit, Deposits, and Mortgage Power, Citibank’s core products. But many of Citibank headquarters have doubts...
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...Satendra Dubey Introduction:- The case ‘Citibank’s E-Business Strategy for Global Corporate Banking(2008)’ is all about the city bank which was incorporated in 1812 as a city bank of new work in the whole case is about the adaptation of E-Business strategy by city bank and how and in what sense the benefited by the E-Business Strategy, In 2000, intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges, Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on line. Citibank’s e-business strategy – Connect, Transform and Extend – was to Web-enable its core services, develop integrated solutions, and reach new markets. The ultimate goal was to build a single Web-enabled platform for all customers with similar needs. As per the case Citibank’s vision was to become the world’s leading e-business enabler. It aimed to empower local, regional and global customers and the B2B2C marketplace and provide solutions to help them take advantage of the efficiencies and opportunities created by e-commerce [pic]. As per the case Citibank’s challenge was how to manage the vendors and suppliers and ensure that they understand Citibank’s strategy and would not exploit the Bank’s strengths of the information base the main issue which I analyzed in case is that Citibank would need to make global transformation...
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...Madhogaria akshaymadhogaria@email.arizona.edu Akshay Madhogaria akshaymadhogaria@email.arizona.edu CitiBAnk India credit card Strategy For Profitable Growth CitiBAnk India credit card Strategy For Profitable Growth To: Harpeet Grewal From: Akshay Madhogaria Re: Citibank India Case Date: 11/01/2015 This purpose of this memo is to recommend a new strategy and a new market segment for Citibank’s credit card business. Citibank should start targeting a broader market segments in the major metropolitan cities, starting with the emerging affluent and then the mass market. Its current target market strategy aligns with its goal of profitability. However, if Citibank continues with the same strategy it will face the risk of being a small player in a rapidly growing market, potentially losing revenue. Citibank’s position in the super-affluent and affluent segment remains strong, but its decreasing market share combined with the growth of the emerging affluent and mass market suggests that Citi bank requires a change in its strategy. Citibank has a fairly lower growth rate than the industry, from Jun 2010 to Dec 2012 it has been 22% for Citibank and 45% for the industry. Citibank’s current strategy targets only 0.68% of the total households in India, and 7.58% of total households in the top 8 cities. By targeting just the super-affluent and affluent market, Citibank is currently letting its competitors to capture a large population of the market. Citi bank potential market...
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...Citibank : Launching the Credit Card in Asia Pacific 1.0 Abstrak Citibank is already established consumer business in Asia. It’s about 11 years this bank operated in Asia. That have 15 countries thought Asia Pacific and Middle East. Rana Talwar is the head of Citibank’s Asia Pacific Consumer Bank and she want to launch a new product about the credit card. 2.0 Issue Citibank want to market the credit card to the Asia but have constraint to established it. Firstly is because little credit of experience and hardly any infrastructure. Citibank also wondered that it could adopt mass market positioning to acquire enough credit card customers and maintain its up-market positioning with the current upscale branch banking customers. Country managers also worry because it too early to launch the credit card and will damage the profit in future. Other than that, is weak local infrastructure, limited distribution capabilities and experience. 3.0 SWOT analysis strength | weakness | -Citibank already well-known in Asia Pacific-most Australia customer used credit card for shopping-Hong Kong is very good impressive with economics and industrialization that make the people use credit card without fell strangers-majority India country is very wealth | -Korea a not allow use credit card because not give permit too bank.-Malaysia is use law and only income $9000 or more could have a credit card.-Indonesia is poor country and the customer are not qualify to make credit card.-Taiwan also...
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...CITIBANK INDIA Industry: Banking Financial services Owner Citigroup Founded 1902 Headquarters Mumbai, Maharashtra, India Profit After Tax INR 3422 crores (fiscal year ended March 31, 2015) Total Income INR 13490 crores (fiscal year ended March 31, 2015) Number of employees 7,500 Citibank financials: https://www.online.citibank.co.in/portal/newgen/home/Website-Citibank-Financials-2015.pdf Citibank India is an Indian private sector bank headquartered in Mumbai, Maharashtra. It is a subsidiary of Citigroup, a multinationl financial services corporation headquartered in New York City, United States. The Indian Headquarters are at Bandra Kurla Complex, a hub for multinational corporations in Mumbai. Currently, Citigroup, the owner of Citibank India, is the largest foreign direct investor in financial services in India with a total capital commitment of approximately US$4 Billion in its onshore banking and financial services business and its principal and alternate investment programmes.It operates 44 full-service Citibank branches in 31 cities and over 700 ATMs across the country. Citibank is an employer of about 7,500 people. Citi offers consumers and institutions a broad range of financial products and services,including consumerbanking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's franchise in...
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...ISIS PAPYRUS CASE STUDIES The key to success in today’s very competitive finance sector is the capability to offer new products and services to customers fast and efficiently. Related business documents, like bank statements or loan agreements, play a strategic role in the business process, as banks have moved to self-service methods such as electronic bank tellers and Internet services. Customer documents become the primary communication vehicle. Competitive Customer Documents in the Finance Sector Business documents have to be of high quality, contain detailed and well structured information and a unique content for every customer. Targeted marketing information, dynamic charts produced from business data, spot or full color statements, which are often produced for priority customers only, are common requirements today. Consolidated Statements A good example of such a service strategy is Citibank’s consolidated bank statement. It contains not just the current status of one account at a time, but summarizes and details all the customer's accounts down to the scanned images of all cancelled checks. At the same time it uses the same document to inform of the bank’s new offerings and services by including marketing messages targeted conditionally on the customer’s status. And there is more • Detailed and summarized information on various different accounts; savings, credit card, loans, investments, etc. in a consolidated document • The account status...
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...to highlight the role of today’s banking style. Various parameters were analyzed to know the current status of the Indian Banking Industry and the various products of the Citibank ACKNOWLEDGEMENT Nobody is born perfect in himself; it is some timely guidance, proper teaching and blessings by well wishers and seniors around us who give me perfection and skills to make myself prepared to walk on the path of success. My project work, which is the first step of mine in the fields of professionalism, has been successfully accomplished, due to co-operative efforts of friends and colleagues together. I would like to pay my sincere gratitude and thanks to those people, who directed me at every step in the project work. I would like to thank our respected director Mr.D D Chaturvedi, who allowed me to undertake this project and provided his valuable guidance in doing. I extend my sincere thank and gratitude to Dr. AMIT GUPTA, internal faculty, MAIMS, for her help and valuable support throughout the term of the project. It was a learning experience to work under his guidance. I would also like to thank the faculty member and staff member of MAIMS for their kind support and help during the project. Citibank A major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. As of March 2010, Citigroup is the third largest bank holding company in the United...
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...Model By commercialprintin Citibank differentiate its e-business product 1. How does Citibank differentiate its e-business product offering from that of its competitors? How could Citibank create its own competitive advantages in the market place? Citibank differentiated itself from competitors by using their customer service effectively. They offered several services to their clients. Citibank offered telephone hotlines, customer relations managers to give individual attention to their customers, and service experts. Citibank also continued their investment in technology for the front and back end of the banking systems. Citibank committed to an “e-business strategy-Connect, Transform and Extend-was to web enable its core services, develop integrated solutions and reach new markets.” (McCauley & Khan, 2002, p.1). Citibank was also committed to its customers. According to the case study, ‘Citibank’s vision was to become the world’s leading e-business enabler". Citibank had over 268,000 employees located in over 100 countries and their focus was to embed their services into the everyday lives of the local population. “A bank that had roots in the country as deep as any local indigenous bank, building a broad customer base, offering diverse products, actively participating in the community and recruiting staff and senior management from the local population”. In addition to being committed to employees and customers around the world, Citibank has strong brand recognition and...
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...No. | Particulars | Page No. | 1 | Overview | 1 | 2 | Introduction to Performance Management | 2 | 3 | | | | | | | | | | | | | | | Citi India began operations over a century ago in 1902 in Kolkata and today is a significant foreign investor in the Indian financial market. Operating 44 full-service Citibank branches in 28 cities, it is the preferred banker to 45,000 small and mid-sized companies Citi India, with around 11,000 employees, is headquartered at First International Financial Centre (FIFC), a world-class environmentally friendly building. Citi serves the full spectrum of clients - from helping India's top global corporations commit capital, make markets and manage their global cash positions to supporting the growth ambitions of the country's small and mid-sized enterprises and enabling individuals and households save, invest, spend, borrow and protect their money with trust and confidence. Citi India's products and services are organized under two major segments: Institutional Clients Group (ICG) and Global Consumer Bank (GCB). With 2.3 million cards in force and 16% share in card spends, Citibank offers a suite of market first premium, rewards and affinity credit cards. Citi Wealth Advisors offers brokerage services to retail customers Citi India posted Profit After Tax of INR 2,893 crores for fiscal year 2014. Performance Management instead of Performance Appraisal While the appraisal may be described as a tool used...
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...Form 8-K for CITIBANK CREDIT CARD ISSUANCE TRUST 21-Nov-2011 Other Events Item 8.01 Other Events. The following information relates to the credit card receivables owned by Citibank Credit Card Master Trust I and the related credit card accounts. Some of the terms used herein are used as defined in the Glossary of Terms at the end of this Report. Loss and Delinquency Experience The following table sets forth the loss experience for cardholder payments on the credit card accounts for each of the period s shown on a cash basis. The Net Loss percentage calculated for each period below is obtained by dividing Net Losses by the Average Principal Receivables Outstanding multiplied by a fraction, th e numerator of which is the total number of days in the applicable calendar year and the denominator of which is the total number of days in the trust monthly reporting periods for the applica ble period (365/273 for the nine months ended September 27, 2011, 365/365 for the year ended December 28, 2010, 365/367 for the year ended December 28, 2009 and 366/366 for the year ended December 26, 2008). If accrued finance charge receivables that have been written off were included in losses, Net Losses would be higher as an ab solute number and as a percentage of the average of principal and finance charge receivables outstanding during the periods indicated. Average Principal Receivables Outstanding is the average of principal receivables outstanding during the periods indicated...
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...(1) What are the main driver(s) of the bank’s profit? (loan growth, cost cutting or a release of loss reserves) * Short term driver Slide 6: Firstly, i would like to talk with you about the main drivers of Citigroup’s profitability. Overall, Citigroup Q1 financial performance was an improved net income of $3.0 billion, which is a 4-quarter high. Citigroup revenues in the first quarter 2011 were $19.7 billion, up 7% sequentially, but down 22% from the first quarter 2010 due to lower securities, declining assets in Citi Holdings and the loss on the asset transfer. Citi-bank’s profitability appears to have fallen quite significantly in Q1/2011, such that ROE is 1.75% in the first quarter this year compared to 2.92% in the March 2010 quarter. ROE was generated by ROA 0.154% and Equity Multiplier 11.4 (which is lower than in the previous period), where this ROA indicates that management are not utilising the company’s resources as well as it was at the same time in the previous year. | 31/3/2011 | 31/3/2010 | | Return on Equity | 1.75% | 2.92% | | Return on Assets | 0.154% | 0.219% | | Equity Multiplier | 11.384 | 13.325 | | However, by executing appropriate strategy with discipline, Citi Group losses continued to decrease due to an increase in capital ( u can see that Citigroup Tier 1 Common ratio increased from 9.19% in Q1 2010 to 11.41% in Q1 2011 clearly showcasing the group’s growing capital strength). In addition, average deposits and loan increased 13%...
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...intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges, Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on-line. Citibank’s e-business strategy – Connect, Transform and Extend – was to Web-enable its core services, develop integrated solutions, and reach new markets. The ultimate goal was to build a single Web-enabled platform for all customers with similar needs. To transform its Global Cash and Trade Division into an e-business, Citibank faced challenges in serving its corporate customers who had discrepant needs. Sophisticated clients, such as multinational companies (MNCs), required custom-built host-to-host product interface. Other customers, such as the small-and-medium-sized enterprises (SMEs), were more conservative and were not ready for web-based solutions. How could Citibank build a flexible and agile e-business product that could capture their total cash management & trade service needs? Given Citibank’s enormous global reach, how could it integrate the Internet initiatives into its overall strategy and create sustainable competitive advantages? Global Corporate Banking at Citibank1 Citibank was incorporated in 1812 under the name of City Bank of New York. The bank had experienced several mergers since inception. The name Citibank N.A. was adopted in 1976. Following the merger with...
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