Premium Essay

Customer Relationship Management and Ebusiness

In:

Submitted By JMUIGA
Words 5496
Pages 22
CUSTOMER RELATIONSHIP MANAGEMENT AND EBUSINESS

John Muiga Wanjiku
School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya
Email: mjwanjiku@gmail.com,

Abstract — These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management.

Index Terms - Customer Relationship Management,
Electronic-business, Electronic Customer Relationship Management

INTRODUCTION

The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will quickly migrate to alternative suppliers.
At the start of the second decade of the twenty-first century, the power of the customer has grown dramatically and has morphed into new dimensions amplified by the Internet and social networking revolution. The ubiquitous presence of the Web implies that whole supply chains are expected to provide all around 7/24/365 business coverage. Customers now assume

Similar Documents

Premium Essay

The Modernization of the Broadway Café

...guidelines. Signature: ______________________________________ Date: _____________________ Abstract This report examines Café modernization. Based upon historical business models, and ebusiness strategies, the Broadway Café has the potential to be competitive once modernized. Barnes and Nobles has had great success with the incorporation of its Café‘s into their bookstores. Michael Porter’s Five Forces Module and implementation of technology resources can give the Broadway Café a means for success. Table of Contents Abstract 3 Table of Contents 4 Introduction 5 Problem Statement 7 Competitive Advantage : Porter’s Five Forces Analysis 7 e-Business : Create an ebusiness Strategy 8 Supply Chain Management 8 Customer Relationship Management: YouTube Customers 9 Systems Development : Collaboration 9 Prior research 10 Competitive Advantage : Porter’s Five Forces Analysis 11 e-Business : Create an ebusiness Strategy 12 Supply Chain Management 13 Customer Relationship Management: YouTube Customers 15 Systems Development : Collaboration 16 Conclusion and future research 18 Competitive Advantage : Porter’s Five Forces Analysis 19 e-Business : Create an ebusiness Strategy 19 Supply Chain Management 19 Customer Relationship Management: YouTube Customers 20 Systems Development : Collaboration 20...

Words: 4407 - Pages: 18

Premium Essay

Bis/ 221

... | | |is stored electoronally. | | | |Networks |When there are many computers |Example of Networks is LAN which are|Networks are used in my organizations by | | |systems link together. Benefits |local networks. www.ethernet.com |Emails. | | |of Networks is File Sharing and | | | | |also internet sharing | | | |eBusiness |Information for a business that...

Words: 515 - Pages: 3

Premium Essay

Mis in Hospitality

...Introduction to Hospitality – Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When we talk about the “Hospitality Industry”, we are referring to the companies or organisations which provide food and/or drink and/or accommodation to people who are away from home. However, this definition of the “Hospitality Industry” only satisfies most situations. Online Hospitality – Information systems form a fascinating and rapidly expanding field of study. Hospitality traditionally lags other sectors in adopting information technology but this has changed in recent years and research into its application...

Words: 3176 - Pages: 13

Premium Essay

Ebusiness Assignment

...eBusiness Assignment 1 eBusiness Development and Strategies Name | Maksis Rudovs | Class | BM | Exam No | 6506276P | Teacher | Marie Boner | Contents Methodology 3 Introduction 4 Current Developments in eBusiness 6 eBusiness Strategies 11 Conclusion 14 Recommendations 14 Refrences 14 Bibliography 14 Methodology Brief * Research the development of eBusiness to include emerging eBusiness technologies and applications. * Appraise the main eBusiness strategies and technologies in current use to include business to consumer, business to business and business to government markets. * Utilise a range of current eBusiness terms within the context of providing eBusiness solutions. Objectives * To define the terms eBusiness and eCommerce. * To talk about eBusiness types 1. Bricks and Clicks 2. Pureplay 3. Brick and Mortar * To discuss different eCommerce modules: 1. Business to Consumer 2. Business to Business 3. Business to Government * To investigate current developments of eBusiness including: 1. Web1,2,3 2. Mobile Technology 3. Social Media 4. Big Data, Data Mining, Data Warehousing, Data Analytics Research Design Scope and Limitations Action Plan Introduction This assignment is a report to gather information about eBusiness, eCommerce, current developments in the area and different types of Strategies in use. It is very popular nowadays to use the...

Words: 6150 - Pages: 25

Premium Essay

Cis 511 Week 8 Assignment 3, Integrated Case Study Bandon Group in

...lnformation Technology department. With the range of various technical solutions that have been implemented across the divisions it has become very difficult to provide data migrations, network support, technical support, and training. Management has also determined that technical solutions need to be implemented in order to stay competitive. Several of their competitors have implemented ERP with integrated CRM solutions. Additionally their competitors have begun to implement eBusiness solutions which allow for web based supply ordering, service call entry and meter click reporting. The current technological environment of Bandon Group, Inc. is severely fragmented, which makes it virtually impossible to migrate towards an eBusiness solution (Summer, 2005). Step 8: Determine feasibility of an ERP system An ERP system facilitates database control in a company, which allows the data transfer process to be uniform and united throughout the various divisions and departments. The foremost advantage of an ERP system is bringing down the costs and saving the valuable time which would have otherwise been wasted in procedural maneuvers and unwanted delays (Info Entrepreneurs, 2009). ERP is a merger of three important components; business management practices, information technology and specific business objectives....

Words: 1221 - Pages: 5

Premium Essay

Harley Davidson

...Harley-Davidson, Inc: Identifying eBusiness Risks and Related Assurance Services for the eBusiness Marketplace (Case Study) 1. What new risks did Harley-Davidson face by integrating eBusiness into its supply-chain management system and by allowing suppliers to have access to the company’s Intranet? E-commerce is a fantastic way for businesses to connect with customers around the world in a way that has never before been possible. Yet, that is not to say that eBusiness does not have risks that entrepreneurs must be aware of before setting up a presence online. Harley-Davidson faces a variety of risks by integrating eBusiness into its supply-chain management system and allowing supplier to have access to the company’s Intranet. 1) Although the eBusiness system implemented by Harley-Davidson is full-proof, considerable risks associated with hackers, viruses, and interception of credit card numbers travelling over the communication lines still exist in the system. Credit card information can be easily intercepted via internet for deceitful purposes increasing the risk of fraudulent transactions. 2) Technology itself poses a risk to eBusiness, simply because ecommerce is so dependent on it. Infrastructure problems, such as a server malfunctioning, can shut down a website. Likewise, viruses can delete valuable data, and software glitches can keep a site from working properly. 3) Suppliers may violate confidentiality agreements and disclose confidential...

Words: 2420 - Pages: 10

Premium Essay

It Integration System: an Introduction to Erp for Ebusiness & Ecommerce Activity

... e-­‐Business  &  e-­‐Commerce           1    IT  INTEGRATION  SYSTEM:  ERP,  e-­‐Business  &  e-­‐Commerce     1] Executive Summary ………………………………………………………… 3 1.1] Introduction & Problem Background ……………………..……... 3 2] eBusiness Solution ………………..………………………………………… 3-4 2.1] Enterprise Resource Planning …………………………………… 4-5 2.2] eCommerce ………………………………………………………... 5 3] Benefit of New System Integrations …..…………………………………… 5-6 4] Risks and Challenges of New System Integrations …..………………….. 6-7 5] Recommendation ……………………………………….………………..…. 7-10 5.1] Facing supplier and business partner (e-business)……………. 8-9 5.2] Internal Operation (ERP System) ……………………………….. 9 5.3] B2C and Customer-Facing Applications (e-commerce) ………. 9-10 6] Conclusion ……………………..…………………………………………….. 11 7] Part B …….…………………………………………………………………… 11 8] References ………………………………………………………………… 12-13   2    IT  INTEGRATION  SYSTEM:  ERP,  e-­‐Business  &  e-­‐Commerce     1.1 Introduction & Problem Background The innovation in ICT have been radically altering the way enterprises are organized and their relationship with the market, and by creating a new growth model that has been integrate to a global movement of market liberalization and expansion of tradable services (Tigre & Rovere, 2003). Electronic business or commonly known as e-business has becoming a popular trend for buying and selling transaction...

Words: 3101 - Pages: 13

Premium Essay

Hugo

...Exam 1 Outline Porters Five Forces Model: Evaluating industry attractiveness 1. Bargaining power of customers (Power of buyers to decrease price) 2. Bargaining power of suppliers (Power of suppliers to increase price) 3. Rivalry of competitors 4. Threat of new entrants 5. Threat of new substitutes (Power of customers to purchase alternatives) Apple Case and Class Discussion Which of Porter’s Five Forces did Apple address through its introduction of the iPhone? * Strong Supplier Power; Customers have low buyer power * Apple would’ve gone bankrupt if not for iPhone. * Their strategic model consists of Narrow Market & High Cost Competitive Advantages Competitive Intelligence: Process of gathering information about the competitive environment to improve the company’s ability to succeed Competitive Intelligence Tools: Porter’s Five Forces Model – Refer Above Porter’s 3 Generic Strategies (Marketing and Sales Strategy, IT Strategy, Supply Chain Strategy) Porter’s Value Chain Analysis – (SUPPORT ACTIVITIES: Firm Infrastructure, Human Resource MGT, R&D, Procurement). (PRIMARY: Raw Materials, Making product, Delivering Product, Market & Sell, Service After Sale). -----------ALL MAKE UP VALUE ADDED------------- Porter’s Generic Strategies Organizations follow one of these strategies when entering a new market: Broad Market and Low Cost Broad Market and High Cost Narrow Market and Low Cost Narrow Market and High Cost ...

Words: 2106 - Pages: 9

Premium Essay

Cscp Outline

...APICS Certified Supply Chain Professional Exam Content Outline I. Supply Chain Management (SCM) Fundamentals (30%) A. Overview of supply chain management 1.              Supply chain management process overview 2.              Definitions of supply chain, supply chain management, including reverse supply chain 3.              Value and benefits of supply chain management (using the supply chain to improve profitability and decrease working capital) a. Key stakeholders in the supply chain 4.              Evolution of supply chain management (definition of different stages, recognition, understanding, examples) a. Functional supply chains b. Integrated supply chains (internal and external) c. Value networks B. Aligning supply chain management with corporate strategy 1.              Corporate strategy (strategic and financial planning) 2.              Competitive priorities and future direction (use of visibility, velocity, and variability) 3.              Aligning supply chain strategy and capabilities with corporate strategy 4.              Driving supply chain decisions (e.g. processes, capacities, locations, etc.) with competitive priorities and supply chain strategy 5.              Using ERP to align operations with...

Words: 763 - Pages: 4

Premium Essay

Abraxis

...University of Phoenix Material Overview of Information Systems Table |Information Systems Types |Description / Benefits |Example of Each (Including Vendor Name / Vendor Website) |How have you seen | | | | |them used in your | | | | |organization or an | | | | |organization that you| | | | |are familiar with? | |Databases |is basically a collection |http://www.webopedia.com/TERM/D/database.html | | | |of information organized |, a telephone book is an example. |I seen this used at | | |in such a way that a | |my computer at work | | |computer program can | |too process files and| | |quickly select desired | ...

Words: 444 - Pages: 2

Premium Essay

Toyota Commitment

...CASE STUDY “Toyota’s Commitment to Innovation and Improvement Pays Off” TUGAS PAPER IS POLICY Andreas Nova (0922201135) Tommy Valentino Octavianest (0922201002) Yvonne M Prawinoto (0922201122) PROGRAM PASCASARJANA ILMU KOMPUTER MAGISTER MANAJEMEN SISTEM INFORMASI JENJANG S2 BINUS UNIVERSITY JAKARTA 2010 Toyota Introductions Toyota was founded in 1937 by the Toyoda Familiy, whose members continue to play key roles and are a symbol of emotional unity for the company and its employee. Toyota Motor Corporation (toyota.com) became the worlds largest automobile manufacturer in 2008, based on the 2007 annual automobile sales figures all companies. During the first quarter of 2007, Toyota for the first time pushed out General Motors (GM) from the top global sales spot, which GM had held since 1931. Toyota sold 2.35 million vehicles worldwide in the January-March 2007 period compared to GM’s 2.26 million vehicles. In addition to competition from GM and Ford in the United States, Toyota also faces tough domestic competitors-Honda Motor, which is the third largest automobile manufacturer in Japan, and Nissan, which is the second largest. The Company’s innovators, such as their production executive Taiichi Ohno, are credited with : 1. Inventing just-in-time (JIT) production to reduce inventory costs 2. Introducing the philosophy of worker empowerment called kaizen, allowing workers to keep finding ways to improve production methods. ...

Words: 1246 - Pages: 5

Premium Essay

Customer Relationship Management

...CRM JOE PEPPARD, Cranfield University School of Management, UK Today, many financial services organisations are rushing to become more customer focused. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) software. Our research has highlighted that most institutions take a rather narrow view of CRM and as such, benefits have been limited. While second generation CRM has emerged to embrace the total organisation (hence Enterprise CRM), success in general has still not been widespread. In the paper, a framework is presented which is based on incorporating ebusiness activities, channel management, relationship management and backoffice/front-office integration within a customer centric strategy. © 2000 Elsevier Science Ltd. All rights reserved Once upon a time retailers, banks, insurance companies and car dealers had a close relationship with their customers. They often knew them individually, understood what they wanted, and satisfied their needs through personal customised service. As a result, they earned loyalty and a large share of their customers’ business. This, however, was a costly and inefficient system and customers effectively subsidised this relationship by paying higher prices. Over the years, through mass marketing and increased consumerism customers traded relationships for anonymity, reduced variety and lower prices. Today, through the effective use of information and communications technology, such a tradeoff is now not...

Words: 12765 - Pages: 52

Free Essay

Dac1 Practice Assessment

...personal computer. 6. What is a hybrid entity that has the legal protections of a corporation and the ability to be taxed (one time) as a partnership? -Limited liability corporation 7. ___________ software provides additional functionality to an operating system. -Utility 8. What part of the CPU performs all arithmetic operations and all logic operations? - Control unit RAM Speed None of the above (Answer) 9. What is equipment used to capture information and commands? -Input device 10. Which type of software supports the application software and manages how the hardware devices work together? -Operating system software 11. Why do relational databases use primary keys and foreign keys? -To create logical relationships. 12. What type of website is best to build for a general informational website with static information? -Static website 13. What types of BI decisions include predicting sales, determining correct inventory levels, and distribution schedules among outlets, and loss prevention? -Retail and sales BI decisions 14. When does information cleansing occur in the data warehouse? -During the ETL process and once it is in the data warehouse....

Words: 1728 - Pages: 7

Premium Essay

Marketing Map

...Predictable Profitability “Customer Intimacy” “eBusiness Solution Leadership” Flexible, Innovative Solutions One Stop Accountability Deliver Comprehensive Solutions “Operational Excellence” Consistently Meets Expectations Customer Perspective Lifelong Advisor Proactively Deliver Value Easy to do business with Internal Perspective Build Lifelong Relationships Capture and Leverage Knowledge Solutions Grow InterEnterprise Solutions Improve Resource Allocation WellManaged Leverage 3rd Party Relationships Provide Integrated Business Processes Effective Solution Processes Effective Cost Management MARKET SEGMENTATION MODEL Learning & Growth Perspective Relationship Management Skills Solution Management Skills Operational Management Skills Successful Career Planning Accountability Industry Expertise Knowledge Management Entrepreneurial/Innovative Leverage Solutions Identify, Attract, & Retain Skilled Employees  2 ©2010 Palladium Group, Inc. Healthcare Strategy Map “Maximize the Quality of Life and Dignity of Older Adults” Increase Shareholder Value Financial Create Cash Flow Grow Revenue Create EBITDAR Manage Expenses Customer Trust Choice Consistency Pay For Service “Customer Satisfaction Through...” Business Process “…Quality Service” Excel at Quality Resident Healthcare “Operational Efficiency” Optimize Rate and Occupancy Management Leverage the Right Assets Aggressively...

Words: 1122 - Pages: 5

Premium Essay

Reengineering: the Broadway Café

...However, my grandfather possessed exceptional expertise in operating the eatery, the eatery’s nontechnological business operations remain today in the same manner as they did in 1952. Consequently, the eatery had incurred a progressive decline of five years of clientele. The eatery possesses no computers: the eatery’s orders take place by hand, or maintain a Web site: thus, consequently, the marketing occurred via the eatery’s clientele. The eatery’s promotion coupons occurred via pamphlets and newspaper clip outs, the eatery’s payroll, and inventory tracking took place on an annotation notepad. Thus, consequently, a reengineering modernization project analysis and stratagem of The Broadway Café that will enable the eatery merge into the eBusiness Twenty-First Century ensues, in an attempt to ensure my grandfather’s bequest to me arises as a windfall. PART 1: PORTER’S FIVE-FORCES: ANALYSIS In order to enable the assemblage of an avenue...

Words: 5996 - Pages: 24