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Dell Inc - Swot Analysis

In: Business and Management

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STRATEGIC MANAGEMENT BPMN6023
INDIVIDUAL TERM PAPER
“DELL INC. : CHANGING THE BUSINESS MODEL (MINI CASE)”

PREPARED BY :
MOHD NOOR SHARIFFUDDIN AL-MUHARRAM BIN MAT SHUIB @ SHARIF
MATRIX NO : 814812
MASTER OF BUSINESS ADMINISTRATION
UNIVERSITI UTARA MALAYSIA

TABLE OF CONTENTS Description | Page | 1 | Executive Summary................................................................................................. | 3 | 2 | Company Background.............................................................................................. | 3 | 3 | Industry Background................................................................................................ | 4-5 | 4 | Internal Environmental Analysis.............................................................................. | 5 | 5 | External Environmental Analysis............................................................................. | 5-6 | 6 | SWOT Analysis......................................................................................................... | 6-7 | 7 | Strategic Recommendation..................................................................................... | 8 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

1. Executive Summary
The modern business environment is characterized by intense competition and this trend is particularly pronounced in the computer hardware industry. Dell Inc. had been implementing the direct marketing strategy in order to maintain its profits even when its competitors had been experiencing declining profits as a result of rising costs. However the direct model was no longer working for Dell as evident from plunging stock prices. Therefore the company could not afford to…...

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