...be a useful tool, recommends Christina Spindler. Roman Wolfensberger sees unmotivated staff as an avoidable pitfall by setting up precise timetables and responsibilities. This helps to reduce stress to a great extent. Km Schotze sees an important part of the staff training in giving them the ability to recognize key contacts. She...
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...handout is not to teach you how to design a research project. Rather it is to help you translate your research plans into an effective research proposal. A well-written proposal will ease the process of obtaining institutional and ethical approval and will increase your chances of obtaining funding for your project. The writing of this booklet was guided by our experience writing proposals but also on our experiences as reviewers on institutional and granting agency review panels. The booklet is designed for health sciences researchers conducting quantitative, clinical research. However, the general concepts are applicable to most areas of inquiry. Writing an Effective Research Proposal 2 ELEMENTS OF A RESEARCH PROPOSAL ∗ ∗ ∗ ∗ ∗ ∗ ∗ Title Abstract Study Problem Rationale/Relevance of the Project Literature Review Specific Study Objectives Research Methods I. Study design II. Subjects Inclusion/exclusion criteria Sampling Recruitment plans Method of assignment to study groups III. Data collection Variables: outcomes, predictors, confounders Measures/instruments Procedures IV. Intervention V. Statistical considerations Sample size Data analysis Ethical Considerations Consent form Privacy of information Work Plan Budget Research team Dissemination Plan 3 ∗ ∗ ∗ ∗ ∗ Writing an Effective Research Proposal KEYS TO SUCCESS TO WRITING A GOOD PROPOSAL Overall Quality of the Study ∗ Good research question ∗ Appropriate research design ∗ Rigorous and feasible methods...
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...Kentico EMS Marketing Quick Start Guide 7 Marketing Personas What is a marketing persona? Personas are archetypal characters created to represent the different user types within a targeted demographic, attitude or behavior set that might use a site, brand or product a similar way. Personas are often combined with market segmentation to represent specific customers. Why do I need marketing personas? Personas are a way to consider the goals, desires and limitations of your customers. They are used to guide decisions about a service, product, interaction, feature, and visual design of a website. What marketing personas are NOT Marketing personas are not a single user. They are a representation of the goals and behaviors of a hypothesized group of users. In many cases they are captured in a 1-2 page description that include behavior patterns, goals, skills, attitudes, and a few fictional details the make the persona a realistic character. Benefits of personas • Consistency across the business for marketing message and lead definition. • Better organizational understanding of your customer’s needs wants and desires. • Understanding where your customers are spending their time will enable better targeting of content and promotion opportunities. • Better quality sales leads and lead nurturing programs for different personas. • More targeted analytics as you can discover which types of personas make better customers. Example persona questions • What is the...
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...Abstract Anti-trust laws were created to stop businesses that are to big from blocking the competition and abusing their power over other businesses. Example 1 Why would the drug maker want to stymie generic competition? Explain. There is one major reason that any pharmaceutical company would attempt to stymie generic competition of any loss of their revenues’. Generic brands of drugs are normally provides the exact same level of benefits just at a much lower cost. The drug makers would defiantly lose millions of dollars by allowing a generic copy of their drug to be sold. The second reason would be the cost of making the drug along with advertising and marketing it as well would cost thousands of dollars. Along with the cost of researching, design, manufacturing, and compliances that goes with the federal regulations. This would mean more money out for the company. They would need to pay for any competition that would hinder any potential success of their product. With all this we also need to consider that the fact of a company’s success would to keep the investors willing to resource their projects, studies and the funding for all those developments. The company wants to make the investors happy so that they wouldn’t lose them, if they don’t maintain a certain level of profitability to keep them happy. Without the investors they would go belly up. What types of legal barriers to market entry exist? When a pharmaceutical has more marketing power they...
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...on p. 445. What is the significance of the organizational design of the company? The basis for any successful organization is for people to work together and understand how their behaviors support the organization’s strategy. Yet, talented people in even the best managed organizations are sometimes left trying to understand how their own activities contribute to their organization’s success. An organization’s design is crucial in clarifying the roles of the leaders and employees who hold the organization together. Organization design is the process of selecting a structure for the tasks, responsibilities, and authority relationships within an organization. An organization’s design influences communication patterns among individuals and teams and determines which person or department has the political power to get things done. The structure of an organization influences the behavior of employees. Therefore, an organization’s design plays a critical role in the success of an organization. Every organization’s design decision solves one set of problems but creates others. Organization design decisions often involve the diagnosis of multiple factors, including an organization’s culture, power and political behaviors, and job design. Organization design represents the outcomes of a decision-making process that includes environmental factors, strategic choices, and technological factors. Specifically, organization design should: • promote the flow of information and speed decision...
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...MBA 311:SUPPLY CHAIN MANAGEMENT (SCM) Unit 1. Introduction: Supply Chain encompasses all activities associated with the flow and transformation of goods from the raw material stage (extraction), through to the end user, as well as the associated information flows. Material and information flow both up and down the supply chain. Some Definitions of Supply Chain: A supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products, and deliver the products to customers through a distribution system. Lee and Billington A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Ganeshan and Harrison A supply chain, logistics network, or supply network is a coordinated system of organizations, people, activities, information and resources involved in moving a product or service in physical or virtual manner from supplier to customer. Supply chain activities (value chains or life cycle processes) transform raw materials and components into a finished product that is delivered to the end customer. Today, the ever increasing technical complexity of standard consumer goods, combined with the ever increasing size and depth of the global market has meant that the link between consumer and vendor...
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...Patricia Harris Busn 310-1103B Business Ethics Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgments under which such decisions are made require careful consideration of the intent of the companies involved and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollars potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing a drug, in addition to advertising and marketing the product oftentimes requires thousands of dollars be invested. In order to recoup the cost of research and design, manufacturing, compliance to federal regulations and the like, it is necessary for the product to be successful. Any competition will hinder potential success of the product. Consider the fact that companies must be successful to continue to have investors willing to resource projects, studies, and funding for research and development. If the company does not...
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...Running Head: PROTECTION FOR THE CONSUMER IN ANTITRUST LAWS Student Date Abstract There are instances where major manufacturers are protected by antitrust laws. Even though it may appear they are siding with a monopolistic power in the marketplace. On the other hand federal regulation commissions are hard at work in protecting the consumer from unfair treatment. The judgment under which such decisions are made require careful consideration of the intent of the companies involved and how they affect the consumer. Why would the drug maker want to stymie generic competition? Explain. One of the main reasons that a major pharmaceutical company would attempt to stymie generic competition is of course loss of revenues. The generic brand often times provides the same level of benefits but at a much lower costs, therefore the drug maker would lose million of dollar potentially by allowing the generic product equal opportunity. Another reason is that the cost of developing a drug, in addition to advertising and marketing the product oftentimes requires thousands of dollars be invested. In order to recoup the cost of research and design, manufacturing, compliance to federal regulations and the like, it is necessary for the product to be successful. Any competition will hinder potential success of the product. Consider the fact that companies must be successful to continue to have investors willing to resource projects, studies, and funding for research and development...
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...Emerging Economies and Globalization Argosy University Module 5: Assignment 1 LASA 2 BUS6512 Jerome Bates June 4, 2015 Table of Contents Abstract……..………………………………………………………………………………p.3 General Electric Health (History)..…………………………………………………………p.4 Theories Behind the GE Healthcare Move…………………………………………………p.4 International Product Lifecycle.…………………………………………………………....p.5 Comparative Advantage……………………………………………………………………p.6 Possible Pitfall of the Strategy……………………………………………………………..p.8 Solutions to Pitfalls…………………………………………………………………………p.9 HR Strategy in India………………………………………………………………………..p.9 HR Strategy in China……………………………………………………………………….p.10 Training Design (India,China)………………………………………………………………p.10 Conclusion…………………………………………………………………………………..p.11 References………………………………………………………………..…………………p.12 Abstract Untapped markets are not always available, but are out there; the question is, how do you find those markets? How do you tap the untapped? How do you find untapped markets with the proliferation of growth in economies, societies and markets within a world that is becoming a market without defined borders? As companies continue to grow and trade also expands, it now is crucial that MNC’s looking to expand their business, look for growth in a global lens sense. In this essay, the discussion will be just that. How MNC’s can reach untapped markets and expand the growth of their business, most notably, General Electric Health. This has been made possible due to the continuous...
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...RESEARCH PROPOSAL ON EXPLORING THE EFFECT OF THE OLYMPIC GAMES ON SPORTS PARTICIPATION Introduction This research paper has the intension to investigate the effect of the Olympic Games on sport participation especially for primary school children. This paper will identify the target population, the sampling methods used, methods of data collection and methods of administration. Thus help the city of Edinburgh council to have a general picture of following points: 1) Provide a detailed mapping of the current level of sports participation and the intention for the future 2) Identify the aspects of the games that have been most memorable/ produced greatest impression 3) Explore potential association between impressions from the games and future sports activities. The council is concerned that the findings should be representative of the Edinburgh school children in general, and suggests that age, gender, existing level of sports engagement being important predictors of research result. To generalize from the sample to the population, the sample has to be representative of the population. Observation before the survey I plan to begin with exploratory qualitative techniques: observation of selected primary students to understand the problem and bringing to the surface issues in the research project. This activity often help crystallize the problem or otherwise open the researcher’s eyes to factors and considerations that might be overlooked if he rushed into a full-scale survey. The...
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...The Top 12 Product Management Mistakes And How To Avoid Them Martin Cagan Silicon Valley Product Group THE TOP 12 PRODUCT MANAGEMENT MISTAKES – AND HOW TO AVOID THEM Martin Cagan, Silicon Valley Product Group Bad products are everywhere. Products that simply aren’t useful, don’t work right, are too difficult to learn, or that take forever to sell. Little wonder, as there are so many things that have to go right in order to create a successful product. There are, however, some pitfalls that occur so frequently and are so damaging that we believe they are at the root of the vast majority of bad products. In this paper we review each of these pitfalls and describe why it’s so easy to get confused and fall into these traps. Keep this list handy, as it can hopefully serve as a reminder of the dangers to avoid in your own product development efforts. 1. Confusing Customer Requirements with Product Requirements Many product teams look to the marketing function or sales or the customer to define the product to be built. If you’re building a custom product, or doing contract product development work, then letting your marketing or sales organization define your product may be fine. However, if you’re trying to build an innovative product that will meet the needs of a wide range of customers, then this approach will rarely produce the product you want. The logic goes that the marketing organization communicates with the sales organization and the customers, and hence they are...
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...a benchmark for original design as evidenced by winning the prestigious Compasso d’Oro award from the Associazone Design Italiano and has been recognized by the Wall Street Journal as one of the most prominent sports brands in the world. ‘This reputation has been earned not only through its countless racing successes, but also by virtue of the attention given to quality and to service that sets this company apart from all others.’ ("Focus," 2011, para. 6) Tullio Campagnolo, an amateur bicycle racer who was frustrated with current technology to change gearing on his bicycle, founded Campagnolo S.r.l in Vicenza, Italy in 1933. At the time, changing gears required the rider to dismount, remove the rear wheel and then flipping the rear wheel around so a different sized cog on the opposite side of rear wheel could be used, then reattach the wheel to the bicycle frame, and finally remount the bicycle and resume the race. This required tools and a bit of time off the bicycle to complete as derailleurs and quick releases had not yet been invented. Tullio Campagnolo spent three years designing, perfecting, and producing what has become one of the ubiquitous components on a modern bicycle – the quick release skewer. ‘The company soon expanded, focusing on the three fundamental concepts that would also characterize its future – performance, technological innovation, and quality of products and services.’ ("Focus," 2011, para. 3) Today, Campagnolo designs, manufactures, and supplies...
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...Executive Summary Activities in the commercial aeroplane manufacturing industry have been outshined by the competition involving the European owned Airbus and the USA owned Boeing. These two companies exist as a duopoly at the top end of the commercial aeroplane manufacturing industry that covers the development of airplanes with a capability of more than 200 persons. Other aeroplane manufacturers also exist but at the lower end of the industry, these smaller firms mainly develop low capacity airplanes that basically convey less than 150 persons. Boeing is a United States of America based company which was founded by William Edward in 1916, the firm has been dominating the industry since its inception while on the other hand Airbus was founded in 1970 by the European Aeronautic and Space Co. (EADS) with its headquarters in Toulouse, France in other to challenge the monopoly thus far enjoyed by Boeing. The trade disputes or disagreements involving the European Union (EU) as well as the United States (US) take precedence in the rivalry or fight between this two firms. Whilst Airbus receives subsidies in the form of launch aid from the European Union while at the same time Boeing is granted right to use the United States military’s Research and development technology. Owing to the soaring operating fund as well as long product break even time associated in the airplane manufacturing industry, it can be reasonably debated or argued that it will be somehow difficult for each of...
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...Letter of transmittal September 04, 2011 Tahmina Akter Sr. Lecturer Faculty of Business Administration Eastern University Dear Madam We are pleased to present the report on “How to Have an Effective Conference or Meeting” which you have assigned us as a part of our Business Communication course. This report contains a vast knowledge on meeting and effective meeting. We have also included the purpose of a meeting and the ways to make it effective. We have tried our best to include all the necessary information’s, guidelines and findings in the report. But still it might have some errors. We hope you will pardon us for those. We hope and aspect that the report would be able to fulfill with your expectations. However, if you have any quarries about the report let us know. We will be always available to make it clear. Yours Sincerely Md. Shanjidul Hossain, ID No. 102200021 Rejwana Jahan Mumu, ID No. 102200022 Hassan Aseer Intisar, ID No. 101200097 Tania Sultana, ID No. 101200100 Nowshadul Islam, ID No. 091200227 Abstract We have prepared this report as a group for the partial fulfillment of “Business Communication” course. The basic of this report is to find out “How to Have an Effective Conference or Meeting”. Meeting is a formal or informal deliberative assembly of individuals called to debate on certain issues or problems and to take decisions. It’s a very important part of business communication. We have enclosed our report with...
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...track of time has been a major part of human life and has been used since the beginning of man. For thousands of years devices have been used to measure and keep track of time. Sexagesimal systems have been used to keep track of time and dates back to nearly 2000 BC, in Sumer. The Ancient Egyptians used the movement of the sun to capture time by using large Obelisks. They divided the day into two 12-hour periods, which the human population still uses today to keep track of time (Wikipedia). Government SIC code 3873 Watches, Clocks, Clockwork, and Device/Parts have a myriad of directions that can be utilized to help one understand a specific field within this SIC code category. This marketing analysis will focus on two very distinctive wristwatches that are considered to be the best in the 3873 SIC code category. These two hand crafted wristwatches have been around for many decades and have change the way consumers tell time. The two brilliantly crafted wristwatches are that of high-end quality, design, the names of these high-end luxury wristwatches are Patek Philippe and Rolex. Each of these wristwatches possesses unique qualities that differentiate them from others. Patek Philippe invented the first wristwatch in 1868, which was a spring winding mechanical watch. The watch was intended for use by women as a bracelet and categorized as jewelry. It wasn’t until 1904 that Alberto Santos-Dumont, an early aviator, asked a friend Louis Cartier to design a watch that could be...
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