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Dlf Strategic Analysis


Submitted By Zulfa
Words 2244
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DLF Limited (Delhi Land & Finance) is the largest commercial real estate developer in India. It was founded by Raghuvendra Singh in 1946 and is based in New Delhi, India. The company operates through three reportable segments, namely, residential, commercial, and retail. It is associated with the development of residential, commercial and retail properties. The company caters to three segments of the residential market - Super Luxury, Luxury and Mid-Income. The Annuity business of the company comprises mainly of rental businesses of offices and retail. The company is headed by Indian billionaire Kushal Pal Singh. Kushal Pal Singh, according to the Forbes listing of richest billionaires in 2009, was the 98th richest man in the world and the world's richest property developer. The company's US$ 2 billion IPO in July, 2007 was India's biggest IPO in history. In its first quarter results for the period ending 30 June 2007, the company reported a turnover of Rs. 3,120.98 Crore and profits after taxes of Rs. 1,515.48 Crore.

DLF Vision To contribute significantly to building the new India and become the world’s most valuable real estate company.

DLF Mission To build world-class real-estate concepts across six business lines with the highest standards of professionalism, ethics, quality and customer service.

DLF Values
  

Sustained efforts to enhance customer value and quality. Ethical and professional service. Compliance and respect for all community, environmental and legal requirements.

ANALYSIS OF THE EXTERNAL ENVIRONMENT: REAL ESTATE SECTOR Real estate is one of the emerging sectors in India. Market analysis pegs returns from realty in India at an average of 14% annually with a great upsurge in commercial real estate due

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