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Dollar Tree: Low-Cost Leadership Strategy

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Dollar Tree strives to maintain a low-cost leadership strategy. It is crucial for Dollar Tree to gain a competitive advantage since it is competing against renowned brands like Target and Wal-Mart, in such a highly competitive industry. The key distinction that Dollar Tree has against all of its competitors, is offering such a wide compelling selection of everyday products at such a low price point that would typically be sold at a higher price elsewhere. Dollar Tree strives to exceed their customer’s expectations of the variety and quality of the products they have to offer. The locations of their stores have been strategically planned and designed to enrich their image as both a destination and an impulse-purchasing store. Dollar Tree believes

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