It was always well known that there is very high demand of gas in United States! After gasoline the next product that is high in trade with other countries is coffee. It grows in more than 55 countries across the world and supports lives of around 23 million people in farming sector. More than 115 million people in the world have their involvement in business of coffee. Growth, process, trade, and retail of coffee are the different stages all these people are involved in. In 2002, people around the world bought 14 million lbs of coffee, while around 17 million lbs was grown. This over production isn’t usual and leads to variation of price in the entire coffee industry.
A world wide known firm, Starbucks, is the most popular corporation in today’s market. It is known for controlling a major part of coffee that’s being produced. In fact, Starbucks is the lead corporation in retailing of this product. It offers people a special braded coffee. They start by purchasing, roasting and then finally selling whole coffee beans and rich brewed coffee, espresso drinks, cold-blended drinks, and a variety of fresh made items, equipments, and a wide variety of high-quality teas. They have more than 9000 retail locations worldwide. When people consider coffee, Starbucks has gained a worldwide name by leading with high success.
It was mentioned in a news article that Latin America is where Starbucks has been producing huge amounts and quality of coffee for ensuring sustainability in supplying. “Starbucks CEO, Orine Simth, told that the alliance is part of their brand’s practice for passing the ‘high price’ of cup of coffee to farmers.” (Lee, 2005). In his explanation, he stated that the high prices enable then to make a high payment to the farmers, who produce coffee around the world. Through this alliance, they aim in buying 60% of its coffee
