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Extent Client Satisfaction

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Extent Client satisfaction
Introduction
It is a fact that a business cannot survive without customers. In the banking industry, it is hugely pertinent to keep contact with customers. This can be met by creating a basis for their needs are 100% satisfied. Creation of customer relations is extremely crucial in meeting this objective; this is because the bank will identify the needs of different customers and therefore, attending to them promptly.
Contribution to the study
This is an article looking at the extent of customer satisfaction of Al-Rajhi Banking and Investments Company. It is the largest Islamic financial institution in the world, also a principal investor in Saudi Arabia. It has a capital paid up of SR 22 billion, and the largest joint stock company in the Kingdom (MobileReference 23). The bank’s headquarters is located in Riyadh. It also has six other regional offices; it has 18 new branches in Malaysia, and targets to create other branches in the near future. Al- Rajhi has been investing in the banking industry for the over 65 years and has laid down different strategies to win customers. The bank’s shareholding patterns portray that Rajhi sons are the primary shareholders; it is the richest no-royal family in Saudi, and it is among the top philanthropists of the world. It has recorded a steady growth with great financial records; the table below shows its capital growth between 2002 and 2007.
Year Capital in SR
2002 750 million
2003 1.5 billion
2004 2.25 billion
2005 4.4 billion
2006 6.5 billion
2006 13.5 billion
The bank's future plans include opening new branches in Jordan and Kuwait. It success is behind its compliance with Muslim Sharia Law.
Another factor leading to its success is its skilled management, and clearly laid out objectives. The bank targets to be among the leading banks in the world by creating excellent customer and

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