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Fashion Designing


Submitted By azady
Words 9967
Pages 40
Executive Summary: is in the business of providing consumers with two of the most precious commodities in today's modem society - time and convenience. is a service broker and provider. As busy people struggle to maintain a balance in their lives, conserving time has become a rather daunting task. By consolidating a fragmented home service industry, the service concept addresses the need consumers have for simplifying their lives. plans to build brand equity by providing superior home service and by being the first company of its kind to enter the marketplace. Anticipated launch for the business is January 2014. offers consumers a simple way to simplify their lives. With its delivery service; provides the home delivery of fresh vegetables. Customers can place their order via website or phone call, then delivery the requested vegetables to consumers within 2 hour. also offers various ways to make the payment. For example credit card, cash on delivery etc. has two different target markets. First, the Online and Referral Service targets the mass-market consumer as well as local service providers. In comparison, the target market for the Premium Delivery Service is working professionals and dual-income families
Recently, we have analyzed the size and growth trend of target markets. Market research suggests the citizens of Dhaka City will readily embrace the time saving services offered by Recently listed as the fastest growing city in Bangladesh in terms of future job growth; Dhaka City is a prime market for With a current population of nearly 20 million people, Dhaka City has man mobile people that warrant the introduction of such a time savings service. will be directly

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