...Tarleton 1/29/14 Comedic communication Geicos comedic approach has a potential to increase its attractiveness toward customers. Geico, short for government employees insurance company, is an auto insurance company who’s approach to advertising follows the format most companies use in campaigning. They hook their audience by use of attention grabbing gimmicks. When a company produces a commercial, their main objectives is to get their product or whatever they are showcasing to sell which is car insurance. Geico, a major company in car insurance, has created a line of TV commercials which makes use of a variety of types of animals such as the pig, camel, and the gecko. The gecko is the most widely used animal throughout Geico commercial history. These commercials are meant to convey the ability to navigate through their websites and apps and being accessible and to pick them over other insurance company’s. Their advertisement; “Pig in a Blanket at the Football Game” is very simple, but effective. The Author’s uses a comedic and laidback approach by introducing a pig and a joke being a pig in a blanket. The commercial is set at a football game which draws in audiences that enjoy sports along with audiences that like animals. The thought of a pig at a football game is a novelty and this in itself is an attention grabber as well. The author’s positive in the sense that the commercial is helpful in fact that it is accessible and helpful for such...
Words: 439 - Pages: 2
...which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. 2. Create a strategy for ensuring that the Geico plan addresses all of the advantages. 3. Evaluate the effectiveness of the communication of Geico’s total rewards program based upon the Website’s descriptions of the benefits. Recommend two (2) areas for improvement. 4. Assuming employees are unhappy with the current plan, offer two (2) improvements or changes to Geico’s total rewards program. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Your assignment must follow these formatting requirements: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Geico Case Study Assignment # 1 Your Name here University Name here Instructor Name here HRM533 Date Geico Employees Insurance Company has been in existence since in 1936 and was founded by Leo and Lillian Goodwin. Geico was established to...
Words: 1907 - Pages: 8
...Geico Total Rewards Program Francena Hicks Dr. David Fountaine,SPHR Talent Management HRM53201016 10/27/13 Introduction The purpose of this paper is to discuss the Geico employees’ Total Rewards Program and its alignment to the advantages of total rewards programs in general that are noted in the literature. According to the Geico website, there are five benefits to their Total Rewards Program: Health & Well-Being, Education & Training, Finance & Retirement, Time off & Leave, and Family & Life. The first part of this paper will look at these five programs in-depth and explain how Geico intends to benefit its employees. This analysis will include an evaluation of the effectiveness of the communication of Geico’s total rewards program based on the website’s descriptions of the benefits and include two recommendations for improvement to the program and/or its communication practices. By assuming that there are two weaknesses to the current plan, this paper will provide two improvements for these weaknesses to make employees happier. The final half of the paper will match Geico’s program with data from the literature on the effectiveness and benefits of these types of programs and discuss any implications there may be for the Geico program. Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. Geico’s total rewards program...
Words: 1641 - Pages: 7
...Assignment 1: Case Study: Geico: Their Total Rewards Approach Michelle D. Griner Strayer University Abstract This paper is about total rewards and how it affects the employer – employee relationship. If the rewards program does not fit the organizational goal or the goal of the employee, then there is a problem. There is evidence that shows the best way to attract, engage and retain employees is to focus not just on pay and benefits but also on rewards. Such as, education and development, health and well-being, financial security, and other amenities and perks; for example, business casual environment, easily accessible work out facilities, and banking. Other perks could be discounts on merchandize, tuition reimbursement and free to low-cost parking. Many rewards and benefit programs are development in fragmented ways, without regard of fitting the parts with the organization’s goals. Organizations have the ability to develop and execute a total rewards solution. By analyzing the design and delivery of each strategy component, companies can take the steps needed to maximize the effectiveness. Keywords: total rewards, Associate Assisted Program (AAP) Assignment 1: Case Study: GEICO: Total Rewards Approach GEICO has five different types of programs that help benefit their employees’ well being. Such as, Your Health and Well-being which includes plans such as medical, dental and vision; an associate assistance program (AAP); long-term disability (LTD) and physical...
Words: 1682 - Pages: 7
...Geico Advantages to a Total Rewards Approach There are several advantages to using a total rewards approach to compensating the workforce. The top five are described in the text (pp. 15—17). The following paragraphs discuss the facets of the Geico total rewards program that align with these advantages: The first facet is Increased Flexibility. A total rewards approach, which combines transactional and relational awards, offers tremendous flexibility because it allows awards to be mixed and remixed to meet the different emotional and motivational needs of employees. Flexibility is a two way street. Both employers and employees want more of it. As the importance of flexibility has become more understood, more companies are allowing employees to determine when they work, where they work, and how they work. Total rewards recognizes that employees want and in many instances demand, the ability to integrate their lifestyle and their work. (WorldatWork, (2007). Geico cares about their employees’ life, now and in the years to come. Their total rewards approach offers several flexible plans for their employees. As a full-time GEICO associate, they are offered a competitive and comprehensive Total Rewards Program. It includes a variety of options to preserve their health and well-being, build wealth, secure their financial future, and enjoy more out of life. The second facet is improved recruitment and retention. A total rewards strategy is critical...
Words: 2734 - Pages: 11
...Berkshire Hathaway and GEICO Insurance © 2001 Tim Glowa September 12, 2001 -1- White Paper: Examining Berkshire Hathaway’s 1995 Purchase of GEICO Insurance Tim Glowa Tim@Glowa.ca September 12, 2001 © 2001 Tim Glowa Berkshire Hathaway and GEICO Insurance © 2001 Tim Glowa September 12, 2001 -2- Table of contents Executive Summary.................................................................................................... 3 Introduction................................................................................................................. 4 Review of the case: Berkshire Hathaway purchasing GEICO.................................... 4 Strategic Outcome....................................................................................................... 7 Finance........................................................................................................................ 7 Time Value of Money................................................................................................. 8 Assessment of the GEICO purchase........................................................................... 8 Time value of money ................................................................................................ 11 An examination of the GEICO acquisition in hindsight........................................... 13 Limitations of Discounted Cash Flow .........................................................................
Words: 726 - Pages: 3
...their recent advertising campaign, however, GEICO stands out through their silly use of a body builder directing traffic and comparing him to how happy GEICO customers are. When you think about it, a bodybuilder is the perfect person to direct traffic. He's fit enough to move his arms around for hours at a time and he's big enough to be noticed by passing motorists. In the commercial I have chosen to analysis, a bodybuilder is seen in the middle of a busy city street, flexing his muscles as drivers wait for their turn to navigate the intersection. All this is done in the name of directing traffic, and the wide grin suggests that he’s more than a little excited at the opportunity to show off his hard work with each point and wave. After about twenty seconds into the commercial, two guys are standing on top of a stage on the sidewalk in view of the body builder and they start a conversation: Jimmy: “You know Ronnie, Folks who save hundreds of dollars by switching to GEICO sure are happy.” Ronnie: “And how happy are they Jimmy?” Jimmy: “I’d say happier than a body builder directing traffic.” Ronnie: “He does look happy.” At the end of the commercial, the company’s name and website are shown in the middle of the screen and the announcer says: “Get happy, Get GEICO. Fifteen minutes could save you fifteen percent or more on car insurance.” Click and the link here to see the commercial: http://www.youtube.com/watch?v=e6iJMtnxBxs GEICO has had many different styles of advertisements...
Words: 341 - Pages: 2
...purchased to make the policy-holder’s feel at ease. Whether its auto, medical, life, liability, disability, or any other form of insurance there are, having the right kind of insurance is an important factor of any great financial plan. There are many different types of policies that insurance companies offer such as auto insurance, motorcycle, ATV, umbrella, homeowner’s, renters, condo, co-op, RV, life, boat, personal watercraft, flood, mobile home, overseas, commercial auto, business, identity protection, snowmobile, collector car, and even pet insurance. There are also many different insurance companies out there who offer some, if not all, of those insurance policies. Three popular and widely known insurance companies are Allstate, Geico, and State Farm. Each of them have their own specific target markets and have to work each day to attract new and existing customers. The Allstate Corporation was founded in 1931 and became publically traded in 1993. They’re the third largest auto insurer in the United States. The company has over 70,000 employees and provides service to approximately 16 million households. 57 percent of their employees are women and 32 percent are from minority groups. 40 percent of the managers are women and 24 percent are from one of five minority groups as well. At the end of...
Words: 2654 - Pages: 11
...drivers when they are involved in a collision or other type of incident such as fire, theft, or a natural disaster. The insurance company will pay the cost of repairing the vehicle or vehicles dependent upon which type of insurance the person at fault has purchased. Some types of insurance will also cover medical bills for injuries received as the result of an accident. State Farm Insurance Shelter Insurance USAA Allstate Insurance Geico Insurance Progressive Insurance AIG Insurance Medical payments Bodily injury Collision Comprehensive Uninsured motorist No fault Liability Underinsured motorist Towing Home Home insurance provides coverage for damage or destruction of the policyholder's home. It pays for damage by certain events such as fire, rain, wind, hail, or other natural occurrences. It can also cover losses due to theft or injuries on the property. Some areas have insurance specifically for earthquake or flood damage. State Farm Insurance AIG Insurance Allstate Insurance USAA Insurance Progressive Insurance Geico Insurance Farmer’s Insurance Liability Protection • Injuries and accidents • Lawsuits Personal Property Protection • Buildings and structures • Personal items • Living expenses Health Health insurance is purchased to pay expenses incurred as a result of an accident or illness. It covers a generous amount of a medical or dental bill to the provider, while the insured individual generally pays a fairly small co-payment. Blue Cross...
Words: 452 - Pages: 2
...Marketing Plan Written Project Geico Company A paper submitted to Webber International University in partial fulfillment for the Bachelor of Science degree in Sport Business Management By: Petr Doubravsky Date: April 16, 2014 Course: MKT - 250 Principles of Marketing Semester: Fall 2013 Instructor: Dr. John Schwarze GEICO, the Government Employees Insurance Company GEICO is the third-largest, private passenger auto insurer in the U.S., which provided coverage for more than 13 million motor vehicles owned by more than 12 million policy holders. GEICO has had consistent growth and success since its founding, but current competitors are copying their Web-based service, and humorous advertising because of their success. Target Market: Regardless of mood, status, income or location, various types of people drive and hopefully have insurance. Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. 4 P’s: Price: * The cheapest quote by far is $479 Beating for instance State Farm by $186 per 6 months. This follows anecdotal evidence that GEICO is pricing their insurance very aggressively for new customers. Place: * GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. * Has more than 23,000 associates in 12 major locations around the country * GEICO's assets have reached $28 billion, and the company looks forward to even more growth, founded on quality...
Words: 1303 - Pages: 6
...Used Is The Best Route To Choose. If planning on shopping for a vehicle and are trying to decide whether to purchase new or used the following information will help you choose the most economical choice. Used or certified pre owned vehicles are the best option, because of the economic status of some households, the type of insurance one can afford, and the wider variety of vehicles that are options for ownership. New vehicles offer warranties, no previous owner and original new car smell, and the biggest issue a huge car payment and outrageous insurance payment to keep up with the “Brand New Car!”(Drew Carey, Price is Right). Used vehicles offer ownership sooner than new vehicles. A larger car payment is more common on a brand new vehicle. In this economic hardship that the nation is enduring at this time many households can afford to pay a smaller payment in order to own quicker. With a new car it may take up to two years before you can flat out own your vehicle and you have to pay for monthly upkeep and gas. The maintenance needed for a vehicle can be pricey and if you have a larger payment with a new vehicle some repairs may not be in your budget or covered by certain warranties. If the used vehicle has a repair needed the money you saved from owning the used vehicle will leave extra money for the upkeep of the car. Because some repairs may be caused by an accident that’s where the type of insurance the buyer can afford in the next section insurance will be compared...
Words: 814 - Pages: 4
...Introduction Berkshire Hathaway Inc. is a holding company worth $358.2 billion. Berkshire Hathaway Energy, Burlington Northern Santa Fe, LLC (BNSF), McLane Company, Service and retailing and financial products are some of the segments the company insures. They provide businesses with insurance and protection of property and casualty risk. Some of the important acquisitions Berkshire Hathaway has had in the 21st century include The Pampered Chef, Fruit of the Loom, and Larson-Juhl in 2002; Clayton Homes and McLane Company in 2003; Business Wire, Forest River, Medical Protective Company, Applied Underwriters, and PacifiCorp in 2005; TTI, ISCAR, Russell Corporation, and Equitas in 2006; shares of Wrigley and GE in 2008; Burlington Northern...
Words: 464 - Pages: 2
...Determine which facets of the GEICO total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. After reviewing GEICO’s website the first facet that stood out to me was the fact with the economic problems in the US was they had not had a decline in their workforce, which shows this is a company that values its employees. GEICO’s total rewards program is based on a compensation and competitiveness and it relates to other companies that are in the same market, like All State and State Farm. GEICO pays its employees based off their experience and skill level. Every position from entry level to executive was compensated well, because of the value they place on their employees and competitor’s pay rate. Work-life is the second facet of the total rewards program. This part of the total rewards program are made up of practices, programs, policies and a philosophy that supports efforts to help them accomplish success at work and home, which is important to those that have families (WorldatWork, 2007). GEICO supports its employees by being prepared to support their employees when they are not able to work. With employees knowing that GEICO is prepared for the absence of employees this shows the focus that GEICO has on the work –life balance of its employees. Acknowledgement, recognition and giving attention to employees because of the work, actions, behavior or effort is the Performance...
Words: 1352 - Pages: 6
...Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. As communities continue to grow so does the diversity within those communities. With so many different people from all different walks of life enter the workforce, companies are seeing a huge increase in the diversity of their employees. It’s no longer just one particular group of people who are the driving force in companies but there are many different types of people to include single mothers, different races, religions and others with a wide array of backgrounds and personal situations. Having a diverse workforce should not be greeted with confusion or frustration but with open arms and an open mind. According to (Nelson, 2014, p. 86), “Diverse teams are more effective; they produce better financial results and better results in innovation”. Companies need to be able to grow with their workforce and in doing so they need to offer more than a one size fits all type of benefits package. The insurance company, Geico, has really embraced their diverse employees and are offering them a wonderful total rewards program that offers not only health insurance and sick time but it also offers fitness programs, continued learning and tuition reimbursement incentives, adoption assistance and many other perks for being a valued employee. According to (Poster & Scannella, 2001, p. 24), a total...
Words: 1428 - Pages: 6
...Case Study: GEICO: Total Rewards Approach Course Instructor College Date Case Study: GEICO: Total Rewards Approach GEICO possesses five different kinds of programs that help their employees well being and they include programs like associate assistance program (AAP), health and well being that includes plans like vision, medical and dental, long term disability (LTD) as well as physical fitness. The ensuing program that GEICO has is the Building Your Financial Future. It aids the employees in planning for their retirement by providing them with alternatives which include accident insurance, Roth 401K plans, customary plans, plan life insurance, profit sharing, flexible spending accounts as well as matching gift program and associate assistance program. GEICO also covers leave programs and Time Off that comprise paid vacations and trips, leave programs and sick days. Life and family programs are also incorporated into their total rewards package and include long term care insurance plan, adoption assistance dependent care, associate assistance program (AAP) and FSA (www.geico.com). Advantages of Total Rewards Approach The first feature of total rewards approach that GEICO pays attention to is incentives in order to preserve their employees’ standard of living. Incentives are those programs that an employer uses to complement the cash compensation that the employees receive. These retirement, health, savings and income protection programs offer protection...
Words: 1486 - Pages: 6
