Premium Essay

Hbs Case Study

In:

Submitted By pu3alisha
Words 610
Pages 3
COURSE OUTLINE

Department & Faculty:Dept. of Information System,Faculty of Computer Science and Information Systems | Total Lecture Hours: 14 hours lectureDay:Venue:Time: | Subject & Code:Technopreneurship Seminar(SCSD3761) | Semester:Academic Session: |

LECTURER | EXT NO./ ROOM | E-MAIL | Mohd Iskandar bin Illyas TanMd Hafiz SelamatHalina Mohamed DahlanHaslina HashimSyed Norris Hikmi Syed AbdullahHaza Nuzly Abdull Hamed Aryati BakriNorasnita Ahmad | 32432/ N28-403-1532423/N28-403-0932426/N28-403-2132405/N28-402-1232421/N28-403-0732430/N28-403-1732433/N28-403-1432427/N28-403-20 | iskandar@utm.mymhafiz@utm.myhalina@utm.myhaslinah@utm.mynorris@utm.myhaza@utm.myaryati@utm.mynorasnita@utm.my |

Synopsis | This 1-credit course will provide an extension to the existing 2-credit subject (UCD2762) on how to analyze and evaluate the business opportunities using the knowledge and skills acquired from the previous subject. Class members will consider business planning, self-assessment, idea generation, and operating strategies required to start a new small business. Students will also be exposed to Harvard Business School Case Method in order to give them exposure to the real world problems and their solutions. Active participation by students during class discussions and activities is encouraged & expected. Students successfully completing this course will be able to: * Research, recognize and access business opportunities. * Use analytical and critical thinking skills to determine the feasibility of a business concept. * Gained hands on experience with conducting research, develop, write, evaluate, presenting and defending segments of a business plan. | | Learning Outcomes | At the end of the semester, the student will have the: | CO | Course Outcomes | Related Program Outcome (PO) | Evaluation Method | 1. | Ability to think

Similar Documents

Free Essay

Diadeo Case Study Hns Hbs

...High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/6c92feaa-fc0f-11e0-b1d8-00144feab49a.html#ixzz2Cu5c99bj Case study: Diageo By Abby Ghobadian The story: After a series of mergers, demergers and acquisitions, the management of Diageo, the conglomerate formed by the 1997 merger of Guinness and Grand Met, made a strategic decision to focus on premium alcohol drinks. Diageo was in charge of an expanding and wide-ranging collection of brands, some of which had broad appeal across many countries while others had more regional appeal, sometimes limited to just a few markets. The challenge: After both organic growth and acquisitions, three key dilemmas emerged by 2002. First, how to manage brands with significantly different appeal, such as Guinness, a brand with strong Irish roots but huge global appeal, or Buchanan’s, the leading Scotch whisky in Latin America. Second, how to rejuvenate tired brands and third, how to improve the market share of the most successful brands, such as Captain Morgan, J & B, Smirnoff and Johnnie Walker. The initial strategy: To help managers maintain focus and allocate resources, Diageo developed three brand classifications: global priority, local priority and category. The global priority brands were the big sellers that were...

Words: 1041 - Pages: 5

Free Essay

Hbs Case Study

...To PTC Management, The following report states a series of analysis dedicates Prestige Telephone Company’s (PTC) commercial sales’ change and consumers’ reaction due to the proposing of excise tax by government. This report is generally divided into three parts, situation before excise tax has proposed, the impact of the proposed 1% excise tax, and a proposition of a more win-win solution to generate same tax revenue. In March, before excise tax has proposed, commercial customers are charged $800 per hours and total consuming hour is138 hours, total revenue is $110400. Besides, raising or lowering commercial price by $150 will reduce or boost demand for commercial services by 12%. Base on these two conditions, for each additional hours customer consuming, the price of commercial sales will decrease by 9.058 dollars(All data involve in this report is accurate to two decimal places). The price has a linear relation with quantities consumers’ purchasing. Also, PTC commercial capacity is equal to 85% of revenue maximizing output (which is 96.19 units of PTC products). Under above conditions, before excise tax has proposed, the maximum revenue is $113380.21 with 96.19 consumers’ purchasing at price of $1178.71 in March. In April, after a 1% excise tax was proposed, our price increased by $8. Quantities of output decreased by 0.88. Also, revenue decreased by $2587.25 in total. Furthermore, as customers have a certain amount of income, price of the good increases, customers’...

Words: 397 - Pages: 2

Free Essay

Hbs Case Study: Cisco

...!"#$%&'#(")*)"(+$"+$,"-..*$/-(+-0$$ Political Risk Analysis !!! May 2012 ! ! ! ! ! ! ! ! ! !!!!! !!!!! !!!!"#$%&'($!")*+,'&$! !!!!-.($/!0*!-.1! !!!!-.#23#&!4*''#)5! !!!!6&2(2!7185&! !!!!9)&5.&'!:(55&2! TABLE OF CONTENTS I. II. EXECUTIVE SUMMARY (Dommert)......….……………………………………....4 INTRODUCTION...…………………………………………………………………7 A. PROJECT BACKGROUND (Brockman)…………………………..…………………..7 B. SIERRA LEONE (Chu)…………………….………………….…………………......8 C. IHS POLITICAL RISK RATINGS AND RANKING INDEX (Mittal) ……….......……....10 !" III. IV. Choice of IHS Model …………………..………………………...……......12 !!" Model Improvements …………………………………………...………....13 RISK MAP (Mittal, Gupta)………………………….……………………………...14 RISK ASSESSMENT, EVALUATION, & MANAGEMENT.………..…………17 A. POLITICAL RISK (Brockman) ……………………………………………...……..17 i. Introduction ……………………………………………………...….……17 ii. War and External Threats …………………………………...……………..20 !!!" Civil and Labor Unrest ……………………………………………...…......23 !#" Internal Violence ………………………………………………..……...…27 #" Regime Instability ………………………………………………..…...…..29 B. SOCIO-ECONOMIC RISKS ………………….………………………………...…...33 i. Economic Instability (Gupta) ………………………………………….…..33 ii. Energy Vulnerability (Gupta) …………………………………………..….37 iii. Environmental Activism (Mittal)………………………………………...…42 iv. Ethno-Linguistic Factionalism (Mittal)…………………………….……….45 C. COMMERCIAL PETROLEUM RISKS …………...…………………………...………53 i. Constraints on Foreign Oil Company Investment (Chu)……...…………...…53 ii. External Transfer...

Words: 8488 - Pages: 34

Premium Essay

Nfl Hbs Case Study

...NFL Case Study 1. Discuss the factors that have resulted in the NFL becoming “America’s Game” and the most popular sport in the country? The fundamental reason for NFL becoming “America’s Game” and the most popular sport in the country is because the NFL was able to market the sport as an entertainment business. Leveraging television and the fact that American football was only played in America, the NFL was able to create a “holiday” feel that was unique and that American’s took pride in, as a result paid more attention to the sport. Another contributing factor was to control the quality of the product. Making sure that each team had the resources to perform professionally and one team could not gain absolute advantage was crucial to maintaining a competitive parity. To do this the NFL implemented controlling cost and revenue sharing, in which the lowest earning team could compete with the highest earning team. 2. Explain the dynamics behind the competitive balance in the NFL versus other U.S. based properties as well as other leagues globally. The NFL has two methods of maintaining parity. Amongst the teams, the NFL uses revenue sharing in three ways: “1. National Revenue Sharing: All national revenue was pooled and split evenly between the teams at the end of the year. 2: Gate Revenue Sharing: Visiting team share was pooled and split evenly. Supplemental revenue sharing: focusing on teams’ local income, teams with higher local revenues transferred a significant...

Words: 1497 - Pages: 6

Premium Essay

Facebook Hbs Case Study

...Facebook Case Write-up Format: Name(s) on one-line header in upper right-hand corner (double clicks on the current header for editing), 1” margins all around, single-spaced with one blank line between paragraphs, block format (no indenting for paragraphs). Use bold internal headings to mark sections. (This page conforms to these format requirements.) PLEASE LIMIT THIS ASSIGNMENT TO 2 PAGES. Make your responses succinct and meaningful. Preparation: Read the Facebook case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear. Content: Please answer the following questions, using information from the case. Be SPECIFIC and use BULLET POINTS whenever possible. 1. Why do people use Facebook and what do they do when they are there? Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of October 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile.  Facebook can be mainly used to socialize, keep in touch with real life friends or renew old connections. Facebook provides the...

Words: 1112 - Pages: 5

Premium Essay

Hbs Case Study Fineprint

...1. FinePrint currently is operating at around full capacity: 150,000 brochures. Should Johnson accept the special order? See Answer Below Regular Ops Difference Special Order 25,000 Option 1 Option 2 Option 1 Option 2 Revenues $25,500 $23,750 -$1,750 $4,250 $2,500 Variable Cost Direct Material 6,000 6,000 1,000 1,000 Direct Labor 1,500 1,500 250 250 Manufacturing Overhead 1,500 1,500 250 250 Marketing 1,500 1,250 250 250 0 Total VC 10,500 10,250 250 1,750 1,000 Contribution Margin 15,000 13,500 -1,500 2,500 1,000 Fixed Costs Direct labor 3,000 3,000 Manufacturing Overhead 3,375 3,375 Marketing 1,875 1,875 Corporate 3,750 3,750 Total FC 12,000 12,000 -1500 No, the special order should not be accepted. It is clear that the special order would negatively impact revenue by $1500. 2. Assuming FinePrint is operating at capacity of 150,000 brochures and there is no special order from Abbie, should FinePrint outsource 30,000 brochures to Ernest? Why or why not? Regular Ops Difference Outsourcing 30,000 Option 1 Option 2 Option 1 Option 2 ...

Words: 536 - Pages: 3

Premium Essay

Enron Hbs Case Study

...department members. In such a competitive environment, this type of system can lead employees to rank peers lower than themselves to protect their own job. This seemingly self-centered, individualistic corporate culture is causing employees to act in ways that defend and preserve themselves, rather than create value for shareholders, which is what a public company should strive to do. The energy at Enron is focused in the wrong areas as employees seem to do whatever is necessary to stay “alive”. Although Skilling was the one at the forefront when the Enron ship began to sink, the presence of many strong players all competing for individual power within the organization attributed to Enron’s downfall. Although Skilling came in fresh out of HBS ready to aggressively hit the ground...

Words: 576 - Pages: 3

Premium Essay

Hbs Case

...The HBS Case Method Pioneered by HBS faculty and one of the highlights of the HBS experience, the case method is a profound educational innovation that presents the greatest challenges confronting leading companies, nonprofits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker. There are no simple solutions; yet through the dynamic process of exchanging perspectives, countering and defending points, and building on each other's ideas, students become adept at analyzing issues, exercising judgment, and making difficult decisions—the hallmarks of skillful leadership. Page Content Over 80 percent of cases sold throughout the world are written by HBS faculty, who produce approximately 350 new cases per year. Simply put, we believe the case method is the best way to prepare students for the challenges of leadership. How the HBS Case Method Works When students are presented with a case, they place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with. The next step is to perform the necessary analysis—examining the causes and considering alternative courses of actions to come to a set of recommendations. To get the most out of cases, students read and reflect on the case, and then meet in learning teams before class to "warm up" and discuss their findings with other classmates. In class—under...

Words: 389 - Pages: 2

Premium Essay

Hr Case -Taj

...of apologies. All this may sound trivial, but this emphasis on systems has probably lead to Indian Hotels being chosen as a case study by Harvard Business School. It all began last September when IHL's senior V-P (human resources) Bernard Martyris took part in a 12-day HBS executive programme on HR management with 80 participants from 26 countries. While most of the participants shared notes on common issues, the cultural aspect of HRD often came up for discussion. Using the experience of his own company, Martyris talked about how IHL had moved from a work ethos, which was relationship-based (especially during the Kerkar days) to one which now depends on solid systems and is more task-oriented. According to Martyris, IHL has been selected as a case study because the evolution of systems in aspects like work ethos, leadership and cultural change can be traced from its relation-based roots to its current systemic form. The IHL case study will be introduced in the Strategic Management Course and will be a part of the core MBA programme and not just the multiple short-term courses which HBS offers. Professor of organisational behaviour at HBS Thomas J Delong said that though he rarely takes up a case study in HR with a participant, this time he saw the opportunities and processes to unite a case. Apart from being able to trace the evolution of systems, HBS was also impressed by the ability of the Taj Group of hotels to combat major international competitors like Marriott, Radisson...

Words: 622 - Pages: 3

Premium Essay

Human Resource Management

...[pic] Course Syllabus Managing International Business Graduate Program in General Management Class of Executive July 2008 Course Leader: Handry Satriago Oct 2009 – Feb 2010 IPMI Business School Graduate Program The Indonesian Institute for Management Development Jakarta, Indonesia Course Name : Managing International Business (MIB) Class : Executive Program, July 2008 Facilitators : Handry Satriago (Course Leader) Guest Speakers : Subject to confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization, and provides a framework for formulating strategies in an increasingly complex world economy, and for making those strategies work effectively.  Operation in an international environment gives the manager access to new markets, additional natural resources, and low-cost-factor...

Words: 6165 - Pages: 25

Premium Essay

Syllabus

...[pic] SCHOOL OF ACCOUNTANCY UNIVERSITI UTARA MALAYSIA FIRST SEMESTER 2014/2015 (A141) COURSE CODE : BKAL3063 COURSE : INTEGRATED CASE STUDY PRE-REQUISITE : BKAF3073 FINANCIAL ACCOUNTING & REPORTING IV 1. SYNOPSIS This is a capstone course for the accountancy programs, which integrates knowledge from financial accounting & reporting, management accounting, taxation, audit, finance, management and business–related, information technology and other social sciences courses. Experiential exercises are embedded in this course to support learners’ effort in independent learning. 2. OBJECTIVES This course is designed to enable learners to integrate knowledge from the various related disciplines and to enhance their technical core competencies and their problem solving skills in the unstructured business environment. 3. LEARNING OUTCOMES Upon completion of the course, students are able to: i) interprete various accounting and business related issues in an organisational context. ii) undertake independent research. iii) develop alternative solutions to issues, devise action plans, and resolve implementation issues. iv) communicate ideas, views and recommendations effectively both verbally and in writing. v) demonstrate awareness of ethical considerations as part of the decision making process. vi) demonstrate leadership and teamwork in issues...

Words: 1126 - Pages: 5

Premium Essay

Hbs Bea Associates Case Study

...HBS BEA Associates Case Study By Siyu Liu Garrett Stevenson Michael Cinelli Mohammed Shahruz BEA Associates is an investment advisory firm founded as Basic Economic Appraisals in 1934. As of March 31, 1992, the firm manages $15.4 billion, representing over 164 institutional clients. BEA’s investment philosophy emphasizes return enhancement as well as risk control. BEA has been consistently earning returns in excess of the index averaging 80 basis points per annum by using enhanced equity index funds and enhanced cash strategies with various arbitrage-like techniques. BEA’s new enhanced index client is a Luxembourg subsidiary of a Japanese life insurance company. Jeffrey Geller and David DeRosa, derivatives portfolio manager at BEA Associates, are considering alternative ways of investing $100 million provided by this client. They want to find the most attractive combination of derivative and cash market positions to achieve the client’s objective of outperforming the S&P 500 stock index by 50 basis points in a low risk manner. The current alternatives are shown in Exhibit 1 in the Appendix. This case study will discuss the first three index synthetic alternatives. A general equity index fund is a type of fund that tracks the performance of a particular stock index with the objective of earning the average market return of the selected index stock portfolio. While an enhanced equity index fund invests based on benchmark indexes like the S&P 500, it offers the possibility...

Words: 1623 - Pages: 7

Premium Essay

Reseach Paper

...HBS Europe Research Center (ERC) Update July - December 2013 In this update: - New publications on EADS, Investindustrial, D'O, Siemens, Hg Capital, and Visma. - New completed research project on the transformation of European energy markets. - Ongoing research in General Management, Organizational Behavior, Technology and Operations Management, and Entrepreneurial Management. - ERC case interviews and field research in Austria, Belgium, Denmark, France, Spain, Sweden, and Switzerland, Selected events: Glocoll Program on campus; MBA events in Munich, Frankfurt, Paris and London; the European Area Conference; CSR Conference in Brussels; EAB meeting in Milan; L'Etudiant Conference in Paris; ELC Meeting in Geneva. It is with mixed feelings that we say farewell to our Research Associate, Mr. Karol Misztal. Karol first joined the ERC in 2010, and quickly became a valuable member of our team. We are thankful for his contributions to our organization and, undeniably, he will be deeply missed. Please join us in wishing Karol the very best of luck and success in all his future endeavors. We were also very fortunate to welcome two outstanding Harvard College students to the ERC team for a two-month internship: Ms. Nina Chen and Mr. Roland Yang. We would like to thank them for their great work and we wish them all the best for their future careers! br> And to all of you, Happy Holidays and best wishes for 2014! Newly Released Cases Case study "FX Risk Hedging at...

Words: 1545 - Pages: 7

Premium Essay

Equity

...(http://www.thecasesolutions.com/) (http://www.thecasesolutions.com) Posted on Home (http://www.thecasesolutions.com) >> Business Case Studies (http://www.thecasesolutions.com/business-case-solutions) >> American Greetings ← Previous Post (http://www.thecasesolutions.com/simons-hostile-tender-for-taubman-22197) Next Post→ (http://www.thecasesolutions.com/yokohama-corp-ltd-a-22201) American Greetings Harvard Case Solution & Analysis AN INDUSTRY IN DECLINE Greeting card industry was faced massive changes as it had attained maturity and was now in decline. Overall greeting card sales had been contracting in the U.S. for some years and negative growth was expected in the next five years to 2015 (Exhibit 4). Hallmark was the largest card company in the U.S. that was privately owned by the Hall family with $4 billion of revenues. The organization had expanded its operations in more than hundred nations and thus it was well-diversified geographically. Overall, the U.S. card industry was contracting with 9% reduction in last six years and the trend was expected to continue with a minimum of 4% decline over next 4 years and 16% in a worst case scenario. Major cause and diver of this decline in demand was changing social interaction norms and advent of alternative forms of communications through social networking and digital imaging. Increase in use of these alternatives by the populace to express their love and keep in touch with their close ones was reducing the need to send paper based...

Words: 1337 - Pages: 6

Premium Essay

Blalcal

...danderson@bentley.edu Office Phone: 781 891 2238 Class Times: Section 100: Monday, 7:30 - 9:50 pm Office Hours: For quick/easy questions, send me an email. For tough questions, career advice and other matters, face to face is better, and I’m happy to meet with you by appointment. Description: GS601 provides an enterprise-wide perspective on the management of information technologies (IT), software applications and the operational processes they support, and the data and knowledge that inform business processes and decisions. The course focuses on how IT professionals and non-technical managers work together to ensure that applications and data are aligned with organizational strategy and business processes. The cases and readings examine how companies in various industries use IT to serve customers well, manage operations efficiently, coordinate with business partners, and make better business decisions. A key theme -- IT as a double-edged sword -- reflects a central challenge: how to maximize the strategic benefits of investments in hardware and software, while minimizing accompanying technical and business risks. The course places equal weight on technical and managerial skills. Our primary objective is to help students prepare to be effective contributors to IT initiatives in partnership with IT professionals, including external service providers here and abroad. Course Learning Objectives: · Understand how information systems – comprised of...

Words: 7908 - Pages: 32