Premium Essay

Hbti

In: Science

Submitted By holihurdang
Words 1056
Pages 5
Two Tough Companies Learn to Dance Together
The word on the street has always been that Procter &. Gamhle and Wal-Mart are two tough companies with whom to do business. Historically, Procter & Gamble has used its enormous power to dominate the trade. P&.G would bring its breathtakingly comprehensive research on consumers to retailers and use it to argue for increased shelf space for its brands. Before retailers developed sophisticated point-of-sale systems, which generate a wealth of information on consumers, they were unable to dispute P&G's analyses and resented P&G's control over the retail trade. Over the years, P&.G built up a reputation for being a "selfaggrandizing bully of the trade.'" For its part, Wal-Mart was renowned for demanding that its supplying manufacturers offer it rock-bottom prices, extra service, and preferred credit terms. In 1992, it instituted a policy of dealing directly with manufacturers, rendering intermediaries such as brokers and manufacturer representatives superfluous. It would do business only with vendors that invested in customized electronic-data-interchange technology and put bar codes on their products. However, because of the volume and growth Wal-Mart delivered, manufacturers had little choice but to fall into line. Over the last ten years, however, these two giants have developed a partnership that has become the benchmark for manufacturer-retailer relationships. It is based on mutual dependence: Wal-Mart needs P&G's brands and P&.G needs Wal-Mart's access to customers. The relationship took time to mature and has gone through its share of growing pains, but mutual trust has been instrumental in the companies' development of an effective long-term relationship. In the bad old days, P&G would dictate to Wal-Mart how much P&.G would sell, at what prices, and under what terms. In turn, Wal-Mart would threaten to drop P&G

Similar Documents

Free Essay

My Exp

...completely blank. I feel it was because of 500 odd eyes staring at me due to which I became nervous and forgot everything I prepared. I could manage a little and spoke something which wasn’t much relevant and systematic according to the flow I thought to present. I felt embarrassed in front of the whole class and was dejected. Then I felt a need to work on my public speaking because I felt that a successful person needs to be a good orator. Then I consistently use to participate in such activities because it was a problem that can be fixed by facing it again and again. Then in college I use to proactively nominate myself for presentations on various topics. I also engaged myself in Marketing and Relation cell of Incord(Annual Tech Fest Of HBTI Kanpur) which involved interaction with a lot of people and convincing them to invest their money in our event which is definitely a hard nut to crack. My participation in Relation cell also helped me a lot which involved interacting with alumni of our college and ask them to participate in the college event. With history of 90+ years the alumni base of our college is huge and it was a daunting task to find and contact them. This also helped me develop leadership skill and made me a good team player. During my job also I was appreciated for my written and verbal communication skills and...

Words: 399 - Pages: 2

Premium Essay

Project

...ACKNOWLEDGEMENT The goal was fixed, moves were calculated and I moved withfull of Enthusiasm, vigor and keen interest. There was a time when it proved to be on up hill task, the goal seeming beyond my reach. But as work progressed my determination and will power grew stronger and completion of this work further confined my belief that, “WHERE THERE IS A WILL THERE IS A WAY”. It’s a sheer pleasure for me to state with candidly that this entire project is a heartily attempt to reach maximum accuracy. I therefore take this opportunity top express my utmost gratitude and indebtness to all who have contributed in some way. I highly express my sincere thanks to Mrs. CHANCHALA MISTRY who helped me throughout the project. Last but not least I would like to pleasure a word of appreciation to my family & friends who supported & helped me to make this project a success. CONTENT 1) Acknowledgement 2) Objective of the study 3) Organization structure 4) Quick facts of MUL 5) Some successful stories of MUL 6) Vision ,values 7) Division and Departments 8) Organization chart 9) HR vision 10) HR initiative 11) Culture building initiative since Inception 12) Focus of effective management process since Inception 13) Induction and Succession 14) Matter usually discussed in the Induction program of MUL 15) Induction program 16) Meaning of Recruitment 17) Process of recruitment a) for a particular city b) for a particular dealership c) depending on the...

Words: 714 - Pages: 3

Premium Essay

Indai Mart

...ACKNOWLEDGEMENT I express my sincere thanks to Mr. Vineet Kumar (Regional Manager), Mr. Vikram Mishra (Sales Head) for giving me the opportunity to do training and to learn and upgrade my skills in this esteemed company. I want to express my gratitude and sincere thanks to Mr. Ravi Kumar (Sales Manager) for his valuable guidance and support in planning, organizing and structuring the conduct of my summer training and in compilation of final of final report. Under his able and close supervision was able to successfully complete this work. The present work reflects at every part his valuable and wise suggestions, discussions and criticism. I am also very much Thank full to Mr.Gaurav Mishra (ASM) & Mr. Ajay Pratap(ASM) for his great guidance witch got in the period of summer training and to the other employs of marketing department of “Indiamart Intermesh Ltd”. I am very thankful to my faculty Guide Ms. Sonia Singh who guided me to accomplish the project and I dedicate this project report to my faculties. ANUPAM MANGLIK MBA(M&S) A0102207022 PREFACE Quiet frequent these days, people talk of Marketing & Sales both in academic institution and industries. Several project works are undertaken and accomplished year after year. But in most cases, very little attention has been paid to an important dimension relating to project work. The result is that much of the project research, particularly in social science, contains endless word spinning and too many quotations...

Words: 10617 - Pages: 43

Premium Essay

Xlri Brochure

...Exploring Excellence PGDM (GM) (GMP 2013–14) AN AICTE APPROVED FLAGSHIP FULL-TIME MBA PROGRAM FOR EXPERIENCED PROFESSIONALS E-brochure http://www.placementkloud.com/xlrigmp 01 02 03 04 05 06 08 10 12 14 16 MESSAGE FROM THE DIRECTOR Learning and growth are vital for a healthy environment in organizations. We at XLRI have structured our programmes in such a manner as to equip the future managers of tomorrow with learning, competencies and skills that can significantly contribute to the growth of the organization. XLRI has always been proudly associated with academic excellence, personal values and social concern. It has been the crucible of leadership training for over 60 years and its banner is held high by a fine breed of alumni who serve as “change agents” thereby adding a new dimension to their corporate role. This integral and value based formation will greatly assist our students to be innovative, competent and creative leaders. They are groomed in a manner as to serve as agents of continuous improvement and change. It was in 1997 that XLRI recognized an unfulfilled need for formal management training at middle and senior levels of corporate strata. The result of that thought process was the General Management Programme, which has ever since, transformed several industry professionals into veritable leaders who reflect the standards and values of XLRI at various organizations. Recognized by AICTE, the programme places emphasis on stringent admission procedures...

Words: 25500 - Pages: 102