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Tobacco Control Policy


To: The Honorable Sylvia Mathews Burwell

Office held: Cabinet Secretary Department of Health and Human Services


Date: January 26, 2015

Re: Tobacco Control Policy: Use of Plain Packets for Cigarette

The purpose of this memo is to propose a tobacco control policy. The health policy is expected to contribute towards prevention of notable effects resulting from tobacco use, especially smoking through reinforcing public awareness on the effects of cigarette smoking. Recommendations on policy implementation will also be offered.

Summary/ Problem Statement

Tobacco use, especially smoking has been attributed ample health conditions. World Health Organization identifies tobacco use as a core concern for public health, being one of the enormous threats to public health in the world. Despite the existence of public awareness programs, tobacco use continues to impact on our society economically, socially, and health wise. Therefore, it is time to introduce a more appropriate approach of passing the message to the peoplethat will complement the existing policies. The policy deals with cigarette packaging, where advertising images should be removed from cigarette packets and replaced with images passing health messages.


Currently, cigarette manufacturers use the cigarette packet for advertisement, brand promotion, and some section for health message. Arguably, the health message section is often micro or impulsive to convey the strong health message to the public. The World Health Organization, 2015, reports that tobacco use contribute directly to the death of approximately 5.4 million people worldwide every year. This is a significant number of people dying, yet such deaths can be averted or controlled. Center for Disease Control and Prevention indicate

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