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Health Belief Model Health Promotion

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The health belief model that is mostly used in health education and health promotion has perceptions which are used to explain health behaviour. These are perceived seriousness of the disease in terms of its effect on the individual; perceived susceptibility where those who are more at risk take caution than those who are less likely: perceived benefits i. e what indiduals gain from the treatment or behaviour change. Perceived barriers include individual’s evaluation of the barriers in his/her way of adopting a new behaviour. For a person to adopt a new behaviour, they must believe that the benefits of a new way of life outweigh the old behaviour. Of recent, the model has incorporated the cues to action, motivating factors which include individual

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