...Change4Life: Government initiative to reduce Childhood Obesity in England Background Change4Life, a public health program in England, effective since January of 2009 and organized by the Department of Health is the country’s first national social marketing campaign to reduce obesity (NHS, 2009, pp. 13). More specifically aimed at families with children under twelve years old, the initiative seeks to reduce childhood obesity and foster healthy and happy children, who in turn grown into happy and healthy adults. In recent years, a rise in obesity numbers and a decrease in physical activity led the Change4Life campaign to challenge the behaviors of English families that lead to excess weight gain (Change4Life, 2009, pp.1). In hoping to eliminate obesity from the earliest stages of life, Change4Life works to not only adjust citizen’s weight, but their overall health and well-being through education and easily-accessible information. In essence, this campaign aims to encourage people to lead overall healthier lives, using the slogan “eat well, move more, live longer,” which is a message strong enough to have gained over a million individuals committing to the program since its inception over three years ago (NHS, 2012, pp.1). Aims and Objectives As mentioned previously, the Change4Life policy was aimed at parents and children to foster healthy living from childhood all the way into adulthood. Change4Life’s aim is generally to inspire a “broad collection of people,” including...
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...A 2500 word assignment based on an individual who has health care problems due to their lifestyle and cultural influences, looking at the response of the health service, policies and practices, the structure and teams that provide their care. The purpose of this assignment is to analyse how an individual’s lifestyle and cultural influences has been an underlining factor in causing their medical condition. I will be looking at their lifestyle and the environment in which they live in, how statistically trends have influenced the healthcare provision, the structure in healthcare systems involved and their contribution. I will be looking specifically at Childhood Obesity. Obesity is a condition in which excess fat has accumulated in the body and an individual has a Body Mass Index of over 30 in adults (Oxford, 2008). The World Health Organisation (2007) defines Body Mass Index (BMI) as a simple index of weight-height ratio that is commonly used to classify underweight, overweight and obesity in adults. However, in children over the age of 5 this is adjusted to take into account their age and gender and healthcare professionals now more commonly use the term percentile which uses a percentage of the overall BMI. The categories are set out are overweight being over the 85th percentile and obese being over 95th percentile. Nursing and Midwifery Council (NMC) have set out a code of conduct on how to maintain confidentiality within a healthcare setting and state that we must...
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...Advocacy Program on Childhood Obesity Name: Institutional Affiliation: Date: Part 1: Childhood Obesity Statistics and studies on childhood obesity indicate that obesity disproportionately affects individuals from racial minority groups and that the prevalence of the condition is increasing among such populations. Childhood obesity is a significant health issue that has numerous consequences on the affected persons and their families. The increase in childhood obesity incidences among minority populations arises from economic, cultural, and political conditions that have had an impact on the environments in which children from such groups grow. According to Caprio, Daniels, Drewnowski, Kaufman, Palinkas, Rosenbloom, & Schwimmer (2008), minority populations such as Native Americans, Mexican Americans, and African Americans experience higher prevalence rates of childhood obesity than other ethnic groups. For instance, non-Hispanic whites had 14.1%, non-Hispanic blacks had 20.2%, and the Hispanics recorded 22.4% of childhood obesity (Ogden et al., 2014). The prevalence of childhood obesity also depends on other factors such as the literacy levels of the household heads and the gender and age of the children. Members of minority populations experience numerous challenges accessing affordable health care, healthy foods and live in neighborhood environments that predispose them to obesity. Although childhood obesity is caused by several factors, the...
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...Health Campaign Part 1 Lisa Moran University of Phoenix HCS/535 Dr. Michelle Ross July 13, 2015 Health Campaign Part 1 Health Campaign- Part One In the United States obesity has become a chronic condition over the years, and has grown in epidemic proportions. Defining obesity as the weight of the body which is excessive to healthy people and is the greatest public health challenge currently in the United States. The World Health Organization has stated that 2.8 million adults will die due to obesity in the world (World Health Organization, 2012). This paper will discuss the resourcefulness of Healthy People 2020 to fight obesity, discuss federal, state, and local agencies assigned with managing this problem, will discuss simulations to determine and analyze obesity, define the community, and describe the epidemiologic surveillance systems and tool for monitoring obesity. Obesity in America In the United States obesity amounts have accelerated to levels greater than before. In the United States one-third of all adults are categorized as overweight (Center of Disease Control and Prevention, 2012). The initiatives started in 2000 and were restructured in 2010 and 2020. Healthy People 2000 was established in 1990 by the Department of Human and Health Services as an approach to develop healthy Americans (Center of Disease Control and Prevention, 2009). The priority areas recognized were physical fitness and nutrition. Objectives for Healthy People was republished...
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...Health Campaign Part 1 Violet Sowell HCS 535 – Concepts of Population Health February 23, 2015 Instructor Patti Mataxen Health Campaign Part 1 In the paper the topic to be discussed is health campaign of a public health issue aligned with a nationally identified health objective. There are many public health issues that people face daily and one major public health issue is obesity. When dealing with public health issues physical activity is important to help reduce health issues such as obesity which can lead to serious health problems. The main points that will be discussed are identification of a specific issue and nationally identified health objective which will be obesity. Other points to be discussed are identification of federal, state, and local agencies tasked with addressing and managing obesity and describing the models and systems used to determine and analyze obesity, including sources of data. Defining the community and targeted population that the identified objectives address which could include women, older adults, or African Americans and describing the epidemiologic surveillance systems used for monitoring the issue will be addressed. Finally, analyzing epidemiology tools within other areas of the health care system – risk assessment and trends in disease and health – needed to address obesity will be discussed. Obesity Obesity is a leading cause of death which consists of many health conditions that could develop. Health conditions that are related...
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...the UK for obesity In recent years the emphasis on obesity as a health crisis has become more apparent than ever. Obesity can be defined as, ‘… a condition in which weight gain has reached the point of seriously endangering health,’ (National Audit Office, 2001, pg.7) Obesity is calculated using BMI, (body mass index) which takes into account the height and weight of the individual.The issue causes concern for the health sector as it leads to illnesses such as cardio vascular disease and type 2 diabetes resulting in a further strain on hospitals. Globally in 2005, there was said to be an estimated 1.6 million overweight adults and a further 400 million that were obese (World Health Organisation, 2005). If data from the UK is isolated the statistics are alarming. In 1980, 40% of the population were overweight, and less than 10% were obese. Currently, 66% are overweight and more than 20% are obese (Wilkinson and Pickett 2010). According to Healthy Weight, Healthy Lives It is predicted that by 2050 60% of the population will be obese (Department of Health, 2008). Although figures are clearly rising it is also important to note that obesity is socially constructed. Not to say that obesity isn’t a problem but the idea that the classification of being clinically obese is constantly being redefined, and therefore has been altered over the years meaning that more people now fit into the category. In 2008, Gordon Brown introduced a policy to tackle the obesity crisis, known...
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...are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be made in people habits in participating in sport and eating healthy. Tesco’s campaign ‘great school run’ is in its...
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...Obesity has been an increasing problem across our whole nation over the last few decades. Since 1980 the number of young Americans who are overweight or obese has more than tripled (University of Rochester Medical Center). This disease has been rapidly growing and affecting countless lives, many of them people right here in Rochester, NY. Obesity is a growing concern and has begun to be a big problem among youth and children in our area. The national obesity rate in adolescents and children is 17% (University of Rochester Medical Center). For Monroe County as a whole, they are just below the national average at a 15% childhood obesity rate. The rate of the city however is a lot higher and is almost at 22%. According to a study done by the University of Rochester Medical Center, nearly 40 percent of children and teens living in Rochester’s city are overweight or obese (City Child Obesity Rate Almost Twice as Large as Suburban). The number lowers when looking at the suburbs of Rochester, but 25% of children are still obese or overweight in these suburban areas. We believe that these numbers are higher in the city due to a few reasons. The first and obvious reason would be due poor eating habits. These children are eating unhealthy meals and not getting a balanced diet that is resulting in extra weight gain. As a team we also realize that it is not just about and poor eating habits but also a lack of exercise. These children have not been getting an appropriate amount...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. 3. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation. 4. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 5. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems. 6. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald’s to implement. McDonald's and Obesity McDonald's and Obesity People around the world are spooked that their children will become as overweight as American children. In the US, roughly 30% of children are overweight or obese while 64.5% of Americans are overweight or obese, which is the highest ratio in the world. Obesity rates in children are rising in other countries with one out of five children in Britain, 30% of Spain, and 36% in Italy. Experts believe that the number of obese children will double...
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...M2: Discuss the factors likely to influence current and future patterns of health in the UK D1: Evaluate the influence of government on factors that contribute to the current patterns of health and illness in the UK There are many factors that are likely to influence current and future patterns of health in the UK. I will be discussing binge drinking particularly in teenagers and obesity issues in the UK. This is because I believe that the biggest health issues affecting the UK at present are influenced by lifestyle choices. There are many current health issues within the UK that are affecting current health patterns and are likely to affect the future patterns of health. The government has introduced policies and legislations that should tackle these factors affecting health patterns. Binge drinking used to mean drinking a lot of alcohol over consecutive days, however now binge drinking refers to drinking a lot of alcohol over a short period of time whether this is to get drunk or to feel the effects of the alcohol on them. This has only more recently changed as teenagers have been seen to drink considerably more alcohol. Different Medias have shown that teenagers have been seen to binge drink more than the average adult drinks. “Media coverage has been given to news that “British teenagers are the third worst binge drinkers in Europe” Teenagers may have many reasons to drink such as issue as home, to fit in, peer pressure or even to feel a sense of thrill from the alcohol...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CHILD OBESITY IN THE UNITED STATES THESIS: Childhood obesity is a public health crisis that is reaching epidemic levels, and society must attack the problem at its source through committed action by parents and through government policies aimed at promoting prevention. I. INTRODUCTION A. Obesity in children has escalated and so has the obesity in adolescents. B. Obesity in childhood leads to health problems throughout life. C. Solutions to this problems are continuously being created and implemented. II. DEMOGRAPHICS A. The past several decades have seen a dramatic increase in childhood obesity. B. A third of the children in the United States suffer from obesity and some being overweight. III. HEALTH CONCERNS OF OBESITY A. Child obesity can lead to a host of physical conditions and diseases. B. Along with physical problems also mental problems occurred. C. Obesity rates has led to the diagnosis in children of diseases and conditions that had previously considered to be featured only among adults. IV. PREVENTION A. Prevention of child obesity is important to prevent a national disaster occurring due to increased obese adults. B. Parents have a very direct role to play in determining children’s food choices....
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...Childhood Obesity – State of Oregon Legislation and Federal Legislation Ann Klinger DeVry University HSM410 Health Care Policy Professor Patricia Devin Week #7 February 23, 2013 Childhood Obesity – State of Oregon Legislation and Federal Legislation Summary On June 21, 2004 Senator Ron Wyden, along with U.S. Senator Bill Frist, introduced to the 108th Congress Senate Bill S.2551 entitled Childhood Obesity Reduction Act. This bill was to “combat childhood obesity for children in Oregon and throughout the nation, and urged that Congress take the lead in curbing the epidemic by passing the Childhood Obesity Reduction Act. The legislation, would establish a Congressional Council on Childhood Obesity to promote the following activities and to encourage every U.S. elementary and middle school to develop and implement a plan to reduce and prevent obesity, promote improved nutritional choices, and promote increased physical activity:” ("Wyden combats childhood," October 2004 Press Release). United States Senate bill S.2551 failed, but all 50 states and the Federal government are continuing to make efforts to reduce childhood obesity. My paper will review legislation the State of Oregon has implemented to reduce childhood obesity. I will provide an overview of Federal government legislation that has been implemented to reduce childhood obesity. Statistics report, “since 1980 obesity has more than doubled among children ages 2 to 5, and youths 6 to 11 rates have grown...
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