...Current Market Situation of Herbal Tea in China New product help to reduces internal heat (燥熱). For example, one product mention it use the nature herbals and lemon to solve this health problem. This product holds many events to promote their product in Southern China and Shanghai. Also, there are more and more herbal tea brand had been established in the market. SWOT Analysis Firstly, for the strengths, in the market of herbal tea, JDB has always been the market leader and its market share reached a high percentage of over 70%, its can be explained by the high recognition of the red can from the public good reputation of the quality and taste. Also, JDB gain a well brand image after success of PR campaign in 2008 Beijing Olympic Games and contribution for earthquake. Moreover, it is the world Heritage Convention Organic Recipe of Herbal Teas. Lastly, they had did well brand building after they had changed the name to JDB, because of 99% of people in China had heard about JDB and about 70% of people in Chins had brand recognition about JDB. Secondly, for the weakness, it is lack of promotion of standing out the differences between JDB itself and the competitors also JDB do not have their unique benefit. Therefore, with a premium price, it cannot provide a strong reason that why the consumer need to choose JDB. On the other hand, it has a narrow range of products which are JDB herbal tea and Kunlun Mountains water. Thirdly, for the opportunities, there are increasing...
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...MRK200 Celestial Seasonings The synergies herbal supplements have with herbal teas are their ingredients and distribution channels. Herbal supplements contain many of the same ingredients that herbal teas have; therefore the cost of producing both items will decrease. Furthermore, by joining the herbal supplement market, consumers who purchase herbal teas will recognize the Celestial name and will more likely try their new line. This can be accomplished through the similar channels of distribution. Customers who shop for Celestial herbal teas at retail stores will notice that they have a line of herbal supplement products too. The addition of herbal supplements could be appealing for those who are looking for a quick fix but still keeping in mind that they want a trustworthy company like Celestial. (From shelf space) New products Celestial should develop are herbal supplements that dissolve inside the tea bags as they are being steeped, tea scented steamers for who has congested noses when they are sick and K-cups specialties for those who doesn’t have time to wait for the tea to steep. By integrating herbal supplements inside the herbal tea bags, consumers will be able to gather the nutrients they need while enjoying their favorite beverage. Since Celestial is trying to enter the medicinal market, tea scented steamers will be beneficial. This product could be used in combination with existing Wellness Tea Blends and could be promoted to enhance its effectiveness. The K-cups...
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...GERALD YONG GAO JIANGYONG LU HUNG-GAY FUNG WANG’S FORTUNE TEA FROM CHINA: COMPETING FOR A NEW ARENA OF THE BEVERAGE MARKET (A) “I remember liangcha [herbal tea] being described as a sunset industry in the 1980s, when people rushed to taste foreign soft drinks and food like CocaCola and McDonald’s. I was once interviewed by the media to comment on it; I said that view was wrong. This is because the ingredients of liangcha really work to protect against climatic influences and relieve ailments caused by the stressful lifestyle, and they work with no side effects. Besides, the orders from overseas my company received have never decreased.” - Agnes Wong, administration manager of Wong Lo Kat Trade Development Company1 In the spring of 2003, while China and the rest of the world were suffering from the sudden outbreak of the severe acute respiratory syndrome (“SARS”) epidemic, the 175-year-old Wang’s Fortune Tea found fortune itself, seeing a phenomenal increase in sales volume of 400% from previous years.2 Wang’s Fortune Tea was founded in 1828 in Southern China by Wang Zebang , who is considered to be the founding father of Chinese herbal tea, a highly regarded form of Chinese medicine. From 1997 to 2002, Wang’s Fortune Tea remained a strong regional brand in China with limited national market penetration. In 2003, following SARS and the company’s change in marketing tactics and positioning, Wang’s Fortune Tea saw explosive growth nationwide and was finally able to break...
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...| |Physical |Mental |Spiritual | |Maintain HEALTH |I wear my coat, gloves, boots when its winter. I also wear my |I read my newspaper in the mornings, and find time to browse the|Yes I do go to my church, and also prayer meetings | | |sari wrap when I attend special family functions. |internet. |every Tuesday nights | | |I don’t have any special diet, I just eat healthy |I walk a mile daily, and do yoga |Yes I pray and meditate as often as I can during | | |I limit my sugar intake, because I am diabetic. |I try to visit my family twice yearly |the day | | |I don’t eat pork, beef, bacon, and shrimp because of religious |I visit with my few friends daily, they all live close to me. |No I do not observed any religious customs. | | |beliefs. | |I only belong to a woman’s group at my church where| | | | ...
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... CELESTIAL SEASONINGS MARKET ANALYSIS 2 Abstract Celestial Seasonings is one of the largest tea manufacturers in the United States. They specialize in herbal teas, along with specialty, black, green, white and chai teas. Celestial Seasonings was started in 1969 by John Hay, Peggy Clute, Mo Siegel, and Lucinda Ziesing. They wanted to create an all-natural tea from the herbs they handpicked in the Rocky Mountains. In 1984 Kraft Foods purchased Celestial Seasoning and after an unsuccessful sale attempt to Lipton in 1988, Kraft sold them back to Barnet M. Feinblum and Vestar Capital Partners. In 2000, Celestial Seasonings merged with The Hain Food Group to form the Hain Celestial Group. CELESTIAL SEASONINGS MARKET ANALYSIS 3 Celestial Seasonings SWOT Celestial Seasonings has several strengths. One of which would be their commitment to being an “eco-friendly” company from their product’s packaging to how they power their company. (http://www.celestialseasonings.com/node/480) Their all-natural, herbal teas are another strength; they have become the largest manufacturer in the United States with 50 percent of the herb tea category. They also participate in the fair trade market. Fair trade is defined as an “organized social movement whose stated goal is to help producers in developing countries...
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...communications with my friends or with somebody important while enjoying a cup of fresh green leaf tea. I believe there are tea bars in New York or California where Asian people reside, and I heard that there is one in Miami, but there is nothing in Ft Lauderdale, where I live. Luckily, we have Starbuck Cafe, which is close to the environment I am looking for; however, it is still a fast food industry, where people come to grab a cup of coffee and go. Others, like me, try hard to find a quiet corner in all the noise. I miss the times that I spent with my friends in the tea bars in my country. So, I dream of having a tea bar here, where it provides a peaceful place for people to enjoy a calm chat while having a cup of quality tea, and a little relaxing time for themselves. Americans could realize the potential of slowing down and smelling the roses. The economic slowdown might be that opportunity for people to slow down and enjoy a cup of hot tea that they have to drink carefully and slowly fully appreciate the beautiful tea leaves and flowers are works of art floating in a cup of clear water. Oriental teas are not the teas that Americans understand. Although Starbuck Cafe has a good collection of worldwide teas, such as Earl Grey, Africa Red Bush and Indian Spicy, they are westernized and flavored instant tea bags. Retail store TEAVANA, has many oriental tea collections of original leaf tea,...
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...world’s vascular flora and constitutes the biggest spectrum of biodiversity used by people for a specific purpose (Hamilton et al., 2006). In fact, of the total pharmaceutical drug supply available worldwide, only 15% is consumed in developing countries (Lydecker et al., 1992), supporting the much-quoted WHO’s estimate that 80% of people worldwide rely on traditional medicine for their primary healthcare. The majority of these people are in developing countries, where rapid population growth is expected to increase pressures on medicinal plant resources. In the recent past the role of medicinal plants to cure various ailments has been reinvented. Increasing interest by multinational pharmaceutical companies and domestic manufacturers of herbal-based medicines is contributing significant economic growth of the global medicinal plants sector. However, unsustainable exploitation of medicinal plants has led to the extinction of many plants and many plants are on the verge of extinction. Internationally, the trade in medicinal plants is estimated to be worth $60 billion per year (World Bank, 2004) increasing at a rate of 7% a year (Koul and Wahab, 2004). However, very little of the raw material to supply this demand is from cultivated sources. Of the 3000 or so species known to be in international trade (Schippmann et al, 2006) there are approximately 900 for which commercial cultivation is underway or in development (Mulliken and Inskipp, 2006). Putting it another way, about 70-...
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...A. COMPANY INTRODUCTION 1. History and development Deriving name form a beautiful Tuscan village in the Valtiberina, Aboca S.s. was founded by Valentino Mercati in 1978 and has grown to become the leading herbal company in Italy since then. Aboca S.s manufactures herbs from its organic farms and using both in-house technologies and those developed in collaboration with numerous Italian and foreign universities in order to develop a vertically integrated agro pharmaceutical product line. Today Aboca capacity can cultivates more than 1700 acres. The farming processes are guaranteed to be organic, seed selection, planting, fertilization, and pest control, harvesting and cleaning. Aboca is the only brand that can achieve the optimum level of active principles (an herbal component that induces the therapeutic effect) in its products whereas over 20 chemists arein charged in its manufacturing and quality control laboratories. By having its own marketing design department and direct sales force, there attractive product packaging, in-store displays and advertising props make Aboca a favored supplier to pharmacies and herbal shops. Now Aboca is the supplier for over 7000 retailers in Italy. Moreover, Aboca maintains its quality leadership with an investment of 10% of its revenue into research and development. Such investment has led tomany inventions in new product lines and manufacturing processes of the brand. Today, like 30 years ago, the focus of Aboca is still on researching...
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...La’au Lapa’au In this current day and age, technological advancements like antibiotics and medical instruments have taken precedence over things like home remedies and herbal healing leaving them practically obsolete. Through technology, many argue that we’ve been able to “improve” our overall health and extend our longevity. But through technology, many have lost sight tradition, the ways of our ancestors, the “organic” way of living. Taking a look back at our history, it’s clear to see that Hawaiians survived thrived even, off the land. It provided much more than just food, water, and shelter, it provided other things like medicine and healing. With the Hawaiian Islands being the northernmost Polynesian settlement and the most isolated, a unique and diversified plant life was able to develop. According to Gutamanis, before the initial contact in 1778, the Hawaiian culture was oriented around these ideals of harmony and interconnectedness. Hawaiians placed high value on the Hawaiian plants and were even called “gardeners” instead of farmers by Dr. E. S. Craighill Handy, one of the first people to study La’au Lapa’au in depth. Nowadays, many would agree that Hawaiian medicine was skillfully developed as they recognized the importance of both mental and physical health. In the same way, Abbott speaks on how Hawaiians placed diseases into 2 categories, causes from forces outside the body and causes from forces within the body. She continues on by saying that the first category...
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...Succession Plan * Shahnaz Husain is one of the most successful entrepreneurs in India. Her company, Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world which has employed about 4200 people in 650 salons, spread across 104 countries. * She developed an interest in beauty treatments and decided to study cosmetology. She trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen which provided a boost to her company. * She returned to India in the year 1977 and offered Ayurvedic method of treatment especially. The products were environment friendly which attracted a lot of Indians. * She achieved growth due to the quality of her products and the result-oriented treatment she offered. She commented, “I have relied only on clientele feedback, based on clinical treatments and this is what has made the ranges truly unique and result oriented.” * In 1977, when she returned to India, she set up a parlor at her home in New Delhi. She had then put up a banner with her qualification on it which helped in advertising her brand. * Within days she was booked for the next 6 months. She then removed the banner and since then she never advertised. She let her products speak for themselves. Best Practice Management * Shahnaz Husain’s aim was to get India on the world beauty map as she felt terrible about the fact that India was never represented at any world beauty...
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...------------------------------------------------- The Himalaya Drug Company From Wikipedia, the free encyclopedia The-Himalaya-Drug-Company-Logo The Himalaya Drug Company | Introduced | 1930 | Markets | Global | Website | http://himalayahealthcare.com/ | The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. Himalaya’s product range includes: pharmaceutical, personal care, baby care,animal health and nutrition. Himalaya Global Holdings Ltd. (HGH), located at the Dubai International Financial Centre, is the parent of The Himalaya Drug Company worldwide. It is also the global headquarters of all Himalaya subsidiaries.[1] Company Profile: Eighty three years ago, on a visit to Burma (Myanmar), Mr. Manal saw restless elephants being fed with a root to pacify them. The plant from which this root was taken was Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it scientifically evaluated. After extensive research, Serpina, the world's first anti-hypertensive drug, was launched in 1934 ans is sold till today. The premise of researching nature forms the foundation of Himalaya’s operations. Himalaya pioneered used modern science to rediscover and validate Ayurvedic principles. Since its inception, the company has focused on developing safe and natural remedies to address a variety of ailments. Today...
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...its dedication to tradition and the roots in the ground to achieve success in the herbal market. This company has had to create and adapt to a new market, promote new products, survive a corporate takeover and remain strong against the competition. Celestial Seasonings has grown into a large international herbal company all while respecting their heritage and beliefs. Celestial Seasonings believes strongly in Aristotle’s famous quote: “In all things of nature there is something of the marvelous.” Before becoming the founder of Celestial Seasonings, Mo Siegel was a hiker that treaded on dried grass. In 1968, Siegel and his friends realized the versatility of herbs and began to pick the herbs in the mountains near Aspen, Colorado. With these herbs, Siegel and his friends wanted to rediscover what their ancestors knew of the multifunctional aspects of these plants. By drying the plants, they planned to blend the herbs for nurturing. By 1969, “10,000 muslin bags of Mo’s 36 Herb Tea were sewn, filled and sold to The Grainery, a health food store in Boulder,” beginning the journey as they molded this cottage industry into a prosperous company (Studer 1). Siegel first set up shop in a barn and founded Celestial Seasonings in Boulder, Colorado. With the mission of making herbal tea that was both tasty and healthy, Celestial Seasonings started down the road to becoming the largest North American tea manufacturer. Through growth and expansion, Celestial Seasonings sought to remain...
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...was completed in early 2012, and the building is now known as Hong Kong Baptist University School of Chinese Medicine – Lui Seng Chun.[5] We suggest having 2 shops on the ground floor of Lui Seng Chun. One is a Chinese herbal shop cum clinic. The other is a Chinese herbal tea house. In order to re-create nostalgia, the Chinese herbal tea house should follow the typical design of the 50's. Shamshuipo is an old district with a lot of elders living in there who are not accustomed to consult western medical practitioners. Therefore to have a Chinese herbal shop cum clinic at Lui Seng Chun is most appropriate for them. Initially, four practitioners will offer acupuncture, Chinese medicine and bone-setting to an estimated 80 patients a day. A fifth of the consultations will be reserved for welfare recipients, who will get free consultations and basic medicine. Patients over 65 will enjoy a 20 per cent discount on fees. The four-storey building has a herbal tea shop and courtyard on the ground floor, and a reception and a pharmacy on the first floor. The idea of setting up the tea shop was to relive the original 'shop' environment of the shophouse, said William Wong Ho-man, of the university's estates office. People can come by and buy a cup of herbal tea and create a sharing and harmonious atmosphere in the...
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...Individual Check Point Understanding Food Labels Lisa Bryant SCI.241/Science of Nutrition August 16, 2013 Glenn Johnson My current eating habits are pretty simple. I have to always eat breakfast; I either eat a normal bowl size of raisin brain with about a cup of skim milk or stop by Burger King for two breakfast burritos with either tea or coffee. For lunch sometimes I either just snack around the office with popcorn or pretzels or whatever else my craving is for that day. However it’s usually something light, rather having something really heavy. Then for dinner I usually cook every night of the week which consists of one meat, vegetable, and a starch. When fixing my plate I usually get ½ a cup of each individual food. However even though I do place a little more than what I am supposed to eat on my plate, there are a lot of times where I don’t finish eating. I also have found myself not trying to eat any more food after I begin to feel full. When it came to the Super Tracker on what your body needs and then what they show what I had reordered, mine has been under on just about every single food group and nutrients. The refined grains are the only thing that was actually over that I had ate in those three days of my recording. As far as how many servings in each food group I ate in was also under as well. Grains in the three days I intake 6 ½ ounces, vegetables 2 ¼ cups, fruits I intake ½ cups, dairy was 1 ¼ cups, protein foods was 5 ounces,...
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...Herbal Tea Abstract: The article talks about the Wang's Fortune Tea's product herbal tea is very popular all over the world as it is said benefit for health. To find out it is a real medicine or just a drink. And, there are so many evidence to support it is a drink. Keywords: Wang's Fortune Tea; Herbal Tea; Medicine; Health; Green Tea; Black Tea; Drink In the spring of 2003, while China and the rest of the world were suffering from the sudden outbreak of the " SARS " epidemic, the 175- year- old Wang's Fortune Tea saw a phenomenal increase in sales volume of 400% from previous years through the herbal tea product( Facts About). A herbal tea is defined as "a herbal or plant infusion and usually not made from the leaves of the tea bush" ( Camellia sinensis ). Prior to 2003, wang's Fortune Tea had maintained steady sales. However, all over the world even in China, consumers were confused as to what exactly the drink was. It was medicine or just a soft drink? In addition, the advertising slogan of " Healthy family, always with you" at that time was vague. So, in 2004 the Wang's change the slogan to "Afraid of internal fire? Drink Wang's Fortune Tea", which new and simple message accomplished explain the specific function of herbal tea also changed consumers' perception of the tea from medicine to soft drink, it was a drink, not the pill-form medicine people were used to taking for lowering internal fire. The company put the example pictures of chinese medicine in pill form...
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