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How to Brand a Product

In: Business and Management

Submitted By arafatrauf
Words 3950
Pages 16
Term paper on: Brand Management
Course: MKT 416
Section: 1

Submitted to: Md. Anamul Hoque Rubai
Senior Lecturer
Department of Business Administration
East West University

Submitted by:
Arafat Rauf

Submission Date: 27/7/2011

Executive summary
As we are the students of the course named BRAND (MKT 416) so we the group members all got the opportunity clarify our understanding related to the particular course by this assignment which is given by our course our course instructor Md. Anamul Hoque Rubai.

The brand or the product we going to work with is a relaxation drink which and we have named it as “Holistic Relaxation Drink” which refers that by having this drink consumers will be in a balance state of mental, physical and spiritual. Our product logo indicates spiritual satisfaction of human body, physiological satisfaction and the last fresh leap indicate the mental satisfaction of a customer. That means when customer will drink must feel cool. And the blue circle indicate peace, hopes and physically sense. That means all of the three satisfactions will circle in the logo. Our focus would be on quality, taste and uniqueness. By the attributes and other benefits the drink will be able to possess higher position in the beverage industry. We have chosen a relaxation drink to launch because it would be the first one in its category so there are no competitors and positioning and differentiating would be easier for us. By having this drink our consumers will get reduction of stress and exhaustion, Increased focus and decreased fatigue, balanced mood in their mind set, tiredness will be lessened, promotes sound sleep. The strength is we are the first introducer of this kind of drinks, the weakness will be as we are the first launcher new competitors will be rising over time, our opportunity is we are going to launch it for the first...

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