...Today, fashion muses, can be seen sprinkled over the Instagram and Tumblr records of significant creators. Adroit advertisers like Proenza Schouler and Nanette Lepore know how to saddle the energy of online networking to advance their accumulations and brands, while pictures of famous people and supermodels wearing high fashion are tweeted over the globe in a nanosecond. To be sure, the advantageous connection amongst architect and dream is advancing as quickly as innovation will permit. Seasons and starlets existing apart from everything else may go back and forth, yet the enchantment of sweet motivation everlastingly continues as before. (Christiana Lilly) 2.8 Pakistan Designer and their muses The vast majority have a tendency...
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...Fashion Fashion plays an important role in the modern society. But people have different attitudes to fashion. Some are indifferent; they do not care what they wear. Others, especially women are very choosy and particular about what to wear and like to spend a lot of money on clothes. The styles of clothing have been influenced by different factors, such as geography, religion, climate, poverty or wealth. The way we dress also depends on our taste, on the season and the proper occasion. We should know what kinds of accessories complement the dress and what colors match each other. The fact, that our eye is easily fooled is used also in the fashion. Vertical stripes make us taller, while horizontal make us broader. The pattern of our clothing can be also checked, flowered, dotted, spotted or geometric. Another aspect is the color. If we have overweight, we try wearing small patterns or plain dark clothes. These make us look slim. Unlike the dark colors, the light ones make us broad. The color of our clothing also can influence our feelings, our mood or express our personality. For example green is calming, so the surgeons wear green suits. Grey is an anonymous color worn by people who don’t want to be noticed. While white is the color of purity and strength, while red and black give a feeling of danger; that‘s why they are popular among sport cars. Styles, cuts, designs and particularly the length of clothes change very quickly because dressmaking has become big business nowadays...
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...culture as there is in other aspects of life. As a Muslim, one needs to understand what is right for each individual who is living in the modern society without challenging their faith. Furthermore understanding how much of a battle this is in a daily life. An article found in the dissertation Mohsina Fatema el al, 2014 advanced in Environmental Biology, in an article from Harvard magazine, The Study of Fashion, stated “Fashion is the exemplar of dissemination,” she also added, “because it is so much about trends. Fashion is not just a trivial interest, but also a real indicator of where a culture is going. Like theater, film, art, or music, it has become...
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...Coursework submission sheet Academic Year 2013/ 2014 Programme | BA Fashion Business | Unit | Fashion Marketing 1 | Term | 1 | Teachers | Fabio Ciquera (FC), Abdullah Abo Milhim (AB), Karen Bacchus (KB), and Claudia alvarez kuzteer (CA), | Name and Surname | Tasneem Bhojwani | Student Number | FB1132017490 | Deadline of the submission | Time: Between 12:00-13:00 Date: 28TH November 2013 | Signature | Tasneem Bhojwani | ***Late submission will be penalised*** PLAGIARISM DECLARATION By sending this message I certify that I have read and that I understand the regulations of The University regarding plagiarism and unauthorized collusion. I understand that all of the assignments submitted by me in the course of this module should be work written by me, and that they should clearly cite and reference each and every source that was used in their development. Where I use the actual words of a source, I must put those words inside quotation marks. I understand that the inclusion of a quotation in my answer only adds academic value if I discuss or analyse it, or compare or contrast it with other materials. I understand that submitting materials, or parts of materials, that were not created by me, without clear citation of the source, constitutes academic plagiarism and is a punishable act of academic fraud. I have read and I understand the explanation of how to cite and reference my sources which is available at per the student handbook and guideline...
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...Objectives 2.1.1 Understanding the importance of fashion industry 2.1.1.1 Introduction 2.1.2 Examine the innovations of fashion communication 2.1.2.1 Introduction 2.1.3 Evaluate the scope and challenges with fashion ethical issues 2.1.3.1 Introduction 2.1.4 Study the future prospect of fashion marketing 2.1.4.1 Introduction 3.0 Chapter 3 Introduction 3.1 Case study 4.0 Chapter 4 Conclusion 1.0 Chapter 1 Introduction Fashion is a general term for a trendy style, most commonly related to clothing, jewelry, shoes, accessories, make up, or furniture. Fashion is also something we deal with daily and changes constantly as time progresses. New fashion ideas can be influenced by music, movies, videos, books and other related (items and media connected to popular culture. Due to these changes and relationship with popular culture, fashion is a big business. The fashion industry is involved in the purchasing, selling and manufacturing of clothing. It solely focuses on generational fashion trends and to figure out consumer's liking in different segmentations. (pbs.org) The fashion industry is one of the major contributing sectors in the global economy; it had created various job opportunities for the people. Most noticeably, the industry has designed and manufactured clothing corresponding to trends and brands that have brought out a strong buying desire among shopaholics. In the 21st century, the fashion industry has been facing many existing...
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...Introduction of marketing environment 2 1.2 Macroenvironment-----PESTLE analysis of ZARA 2 1.3 Microenvironment analysis of ZARA 4 1.4 Poter’s three generic strategies on ZARA 4 1.5 SWOT analysis of ZARA 5 2 The importance of market research,marketing mix and service innovation for Zara 6 2.1 The importance of market research for ZARA 6 2.2 The importance of Marketing mix for ZARA 9 2.3 The importance of ZARA’S Service innovation 11 3 Marketing techniques for manager-decision 12 3.1 Segmentation ,targeting & positioning 12 3.2Marketing objectives and goals 14 3.3Marketing strategies and programmes 15 4 Conclusion and suggestions 17 References: 19 appendix…………………………...…………………..20 The market analysis of ZARA Introduction As one fashion brand of the Inditex Group, ZARA were founded in Spain in 1975, by Amancio Ortega and Rosalía Mera. When its first store provide low-priced lookalike products of popular, higher-end clothing fashions, after then turn out to be a success, and Ortega began opening more across Europe. During the 1980s, the company started to change the design, manufacturing, and distribution process to cut lead times and respond to the latest trends in a faster way, that is so-called "instant fashions". The company based its improvements on the usage of IT system and using groups of designers rather than...
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...|Professional Post Graduate Diploma in Marketing | | | |Chartered Institute of Marketing | | | | | | | |Candidate No: 13184461 | | | |Center Name: Management Development Centre (MDC) | | | | | |Subject: Emerging Themes | | | | | |Word Count for Discussion Paper: | | | |Task One: 555 ...
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...The Importance and Benefits of School Uniforms Maria Del Carmen Flores Eng/147(BSAM1JQKU6) March 28, 2016 Becky Sutton The Importance and Benefits of School Uniforms The first reason for school uniforms can help save a lot of money in parents’ pocket. According to "School Uniforms Don’t Have to Cost So Much" (2013), (The annual cost for school uniform for parents is $249.00. According to "Back-To-School Shopping Costs: How Much Parents Should Expect to Spend This Year" (2016), (The Annual cost of school cloth for parents is $688.62) Uniforms are a part of an organization with pride and it's how you are respectful of others. It teaches students to dress smartly and take pride in their appearances and teacher's expectations. People believe that uniforms can improve school learning by keeping them focused on school work. Uniforms remove the distraction of these fashion stresses, and can minimize the difference in social economic status between peers. ("5 Benefits of School Uniforms", 2016). By spending less time worrying about fashion trends, students can focus on what school is really for – getting an education ("5 Benefits of School Uniforms", 2016). Because when it comes to fashion, sometimes students feel that they are a subject of ridicule and mockery, apparently, because other students see you as an outcast who does not fit in ("Importance of School Uniforms", 2015). This situation it can badly affect their self-esteem and insecurities. But with school uniforms, incidents...
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...bs_bs_banner International Journal of Consumer Studies ISSN 1470-6423 Beyond the fad: a critical review of consumer fashion involvement ijcs_1041 84..104 Iman Naderi Department of Marketing and Logistics, College of Business, University of North Texas, Denton, Texas, USA Keywords Consumer involvement, content analysis, fashion, literature review. Correspondence Iman Naderi, Department of Marketing and Logistics, College of Business, University of North Texas, 1155 Union Circle 311396, Denton, Texas 76203-5017, USA. E-mail: iman.naderi@unt.edu doi: 10.1111/j.1470-6431.2011.01041.x Abstract Fashion involvement has been regarded as an important research topic in consumer research. Despite the importance of this topic, no attempt has been made in the past to review, assess and consolidate extant research on fashion involvement. This study presents a comprehensive and critical review and analysis of the recent studies on involvement in the context of fashion clothing to indicate the current state and identify possible gaps. A content analysis of the current peer-reviewed journal articles published on this research topic reveals a paucity of research on a number of antecedents and consequences of involvement. Further, the findings show that the research method is biased towards the survey method as opposed to experimentation. In this paper, the results of the content analysis outlining methodologies, sample characteristics, variables and major findings are provided and...
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...Cadogan, T. 2000). This article explores and examines the co-creation process, affirming the importance of co-creation in the entrepreneurial development of designer fashion enterprises particularly. By analysing the three essential stages through grounded theory and in-depth interviews, respectively, presentation, interpretation and reaction, the author holds the belief that the continuous cooperation between stakeholders and enterprises can help brand development effectively, and can obtain distinctive brand recognition in which condition...
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...Lounge coat (sack jackets), Ascots, Top coats (ended at hip, worn by affluent men), Trench coat (water repellent, belt, after war), Mackintosh, Inverness, Chesterfield, Raglan sleeve coats, Ulsters, Blazer. Time Period: Mexican Revolution Cultural Influences: * World War 1 * Ready-to-wear clothing * Motion pictures * Asia Points to Remember * Paul Poiret and Mariano Fortuny established themselves as fashion leaders * Women are more engaged in work * Technological advances made mass production of clothing possible] * Evidence of military decoration in clothing from World War I Dreaming of Dior Page 18 Clothing Piece: gown Date: 1911 Occasion: Wedding Importance: The gown was made by Lucile who was a dressmaker with boutiques in London, New York, and Paris. Page 34 Clothing Piece: Pink and black beaded sheath Date: 1915 Occasion: Dinner dance Importance: She wore this dress when she first danced with the man she would soon marry. Page 74 Clothing Piece: Wedding dress Date: 1917 Occasion: Wedding Importance: In the midst of controversy over the war, the grooms father got to enjoy the celebration of his son and daughter-in-law. Page 228 Clothing Piece: Pink silk gown Date: 1910 Occasion: To meet her husband’s...
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... The importance of apparel product attributes for female buyers Ernest J North, Retha B de Vos and T Kotzé OPSOMMING Die doel van hierdie artikel is om die bevindinge van ‘n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir ‘n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle aan sekere eienskappe van die produk heg. Alhoewel menige studies in die verlede verbruikers se houdings jeens produkte en hul eienskappe gemeet het, is die moontlikheid van die effek van interaksie tussen die attribute oorgesien. In die Suid-Afrikaanse konteks het die literatuurstudie getoon dat daar ‘n behoefte is aan ‘n studie om te bepaal wat die waarde is wat vroulike verbruikers aan sekere produkeienskappe heg voordat aankoopbesluite gefinaliseer word. ‘n Vraelysopname is as primêre data-insamelingsmetode gebruik waartydens die respondente versoek is om aan te toon wat hul voorkeure is vir dertig gepaarde kombinasies van die produk en sy eienskappe. Hierdie studie het op vier eienskappe, naamlik handelsmerk, styl, kleinhandelaar en prys gefokus. Hipoteses is geformuleer en voorkeurkeuse-ontleding (“conjoint analysis”) is vir die ontleding van data gebruik. Die bevindinge toon aan dat daar beduidende verskille is in die waardes wat vroulike verbruikers heg aan die eienskappe van ‘n kledingstuk voordat aankoopbesluite geneem word. INTRODUCTION Although the apparel industry seems to be in the maturity stage and growth is slow, fashion trend...
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...washing powder was once a novelty, it has now become the norm.” This quote is by Hilary Alexander the fashion director for the Telegraph (published in 2008 November on the Telegraph website under the title “Supermarket fashion sweeps aisles”.) Almost 20 years later (2 years since this article was published) it has come to a stage where not just a pair of jeans but high street fashion could potentially be available in supermarkets. With today’s economy in the state it is, the spending power of consumers has declined. The fashion industry is one that is very sensitive to price. Not being a necessary commodity consumers will spend on high street fashion mostly with any excesses in their budget. Therefore predicting where consumers would migrate during these times is vital. High street fashion is almost always sold in retail outlets that are dedicated to goods of a similar nature. With high overheads and the generally high markup of high street fashion this adds further to the price goods are sold. Garments available in supermarkets are not susceptible to these kinds of issues. Larger warehouses and buildings with ample parking and space could easily accommodate more goods and make better use of their economies of scale. Therefore high street standard fashion can be sold at cheaper prices in supermarkets. Research was done to establish the consumers responsiveness to high street fashion garments being available at supermarkets. By grouping the population into different segments the...
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...The Burberry business model: creating an international luxury fashion brand Christopher M. Moore and Grete Birtwistle Introduction The viability, or otherwise, of a fashion brand is dependent upon the efficacy and appropriateness of the decisions of those responsible for its management. There are numerous examples of brands that have prospered and/or withered as a result of the business models that management have deployed in order to achieve their strategic (or not so strategic) objectives. Gucci, the Italian luxury brand is a case in point. In the 1950s the brand enjoyed significant success. It was the status brand of choice for Hollywood film stars and European royalty. However, just over a generation later, the brand suffered a loss of cachet and the once profitable business made significant losses. The adoption of a business strategy (which sacrificed management control over product development and distribution in favour of seemingly indiscriminate licensing agreements), undermined the credibility of Gucci as an exclusive and aspirational fashion brand (Jackson and Haird, 2003). Tom Ford’s arrest of Gucci’s decline in the 1990s has been well documented (Moore and Fernie, 2004), and has been attributed to his adoption of a business model that maximised internal controls with respect to product sourcing, brand communications and distribution. Ford’s legacy has been the implementation of an integrative business model which maximised “back-end synergies” in relation to logistics...
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...Introduction The Burberry business model: creating an international luxury fashion brand Christopher M. Moore and Grete Birtwistle The authors Christopher M. Moore is the Director for the Glasgow Centre for Retailing and Grete Birtwistle is Head of the Division of Marketing, Glasgow Caledonian University, Glasgow, UK. Keywords Premier brands, Brand management, Fashion Abstract The performance of the British fashion brand Burberry has been determined largely by the adoption of business models which, on occasion, have been detrimental to the company’s performance. For the financial year ending 31 March 1998, Burberry saw its annual profits drop from £62m to £25m, leading financial analysts to describe it as “an outdated business with a fashion cachet of almost zero”. However, from 1997, at the instigation of a newly appointed chief executive, Rose Marie Bravo, Burberry has radically re-aligned its business model and has enjoyed, as a result, significant improvements in its business performance. Drawing from extensive documentation that was published by Burberry in support of their initial public offering (IPO), this paper will provide a review of the history of Burberry; evaluate Burberry’s re-positioning strategy as defined by the firm in their IPO prospectus; and critically delineate Burberry’s current business model. Electronic access The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The...
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