...UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance of the service economy may be discussed under the following headings: 1. Generation of employment opportunities 2. Optimum utilisation of resources 3. Capital formation 4. Increased standard of living 5. Use of environment-friendly technology. 1. Generation of employment Opportunities The components of the service sector are wide and varied. For example, the service sector includes personal care services, education services, medicare services, communication services, tourism services, hospitality services, banking services, insurance services, transportation services, consultancy services, etc The organised and systematic development of the service sector would create enormous employment opportunities. Application of marketing principles in the I service sector is instrumental to the development of the economy. However, it is appropriate to mention that India has not been successful in utilising the potential of the service sector. As seen in Table 1.1, in USA about 80 per cent...
Words: 15518 - Pages: 63
...Introduction to Data Warehousing and Business Intelligence Slides kindly borrowed from the course “Data Warehousing and Machine Learning” Aalborg University, Denmark Christian S. Jensen Torben Bach Pedersen Christian Thomsen {csj,tbp,chr}@cs.aau.dk Course Structure • Business intelligence Extract knowledge from large amounts of data collected in a modern enterprise Data warehousing, machine learning Acquire theoretical background in lectures and literature studies Obtain practical experience on (industrial) tools in practical exercises Data warehousing: construction of a database with only data analysis purpose • Purpose Business Intelligence (BI) Machine learning: find patterns automatically in databases 2 •1 Literature • Multidimensional Databases and Data Warehousing, Christian S. Jensen, Torben Bach Pedersen, Christian Thomsen, Morgan & Claypool Publishers, 2010 • Data Warehouse Design: Modern Principles and Methodologies, Golfarelli and Rizzi, McGraw-Hill, 2009 • Advanced Data Warehouse Design: From Conventional to Spatial and Temporal Applications, Elzbieta Malinowski, Esteban Zimányi, Springer, 2008 • The Data Warehouse Lifecycle Toolkit, Kimball et al., Wiley 1998 • The Data Warehouse Toolkit, 2nd Ed., Kimball and Ross, Wiley, 2002 3 Overview • • • • Why Business Intelligence? Data analysis problems Data Warehouse (DW) introduction DW topics Multidimensional modeling ETL Performance optimization 4 •2 What is Business Intelligence (BI)? • From...
Words: 8493 - Pages: 34
...------------------------------------------------- KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY,KUMASI. ------------------------------------------------- ------------------------------------------------- COLLEGE OF HEALTH SCIENCES ------------------------------------------------- ------------------------------------------------- SCHOOL OF MEDICAL SCIENCES ------------------------------------------------- ------------------------------------------------- DEPARTMENT OF COMMUNITY HEALTH ------------------------------------------------- ------------------------------------------------- BIRTHWEIGHT OF NEWBORNS IN RELATION TO THE NUTRITIONAL STATUS OF PREGNANT WOMEN IN THE ATWIMA NWABIAGYA DISTRICT OF ASHANTI REGION OF GHANA. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- A DISSERTATION SUBMITTED TO THE SCHOOL OF GRADUATE STUDIES, ------------------------------------------------- KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY, KUMASI IN ------------------------------------------------- PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD OF MASTER OF ------------------------------------------------- PUBLIC HEALTH (MPH) DEGREE IN POPULATION AND REPRODUCTIVE HEALTH. ------------------------------------------------- ------------------------------------------------- ...
Words: 21130 - Pages: 85
...COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids in the sale of products or services, other factors such as price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity...
Words: 28864 - Pages: 116
