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Innovative Changes and Managing Evolving Generations


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Innovative changes and Managing Evolving Generations

Wayland Baptist University
Management 5305
Organizational Theory Course Instructor: Dr. William Cojocar, Ph.D.

Herlinda Sifuentes
(January 31, 2012)

Building a culture for Innovation, creativity, smart technology, non-traditional work environment, business management and new strategies sum up the focus of innovation in todays’ competitive changing world . Todays’ economy brings opportunities, moves quickly, and marks innovation as the only way to stay ahead of fast-moving developments and increasing competitive pressures. In their book “Innovation, The Five Disciplines for Creating What Customers Want” Curtis Carlson and William Wilmot (2006) provide a developed disciplined process of innovation. This paper will analyze challenges the business environment faces in developing new ways to lead, inspire creativity, innovation, and challenges in managing the evolving generational gaps in the workplace.

Introduction For organization be successful in the current business world is not an easy task. A strong Corporate culture and efficient leadership is essential to face challenges that are presented by competitors and the changing environment. Todays’ organizations must keep themselves open to creativity and continuous innovation, not only to prosper but merely to survive in a world of disruptive change and increasingly stiff competition. These challenges usually make an organization engage itself into making crucial decisions and changes to stay competitive, innovative and be successful. Today’s work environment has different generational workgroups, the Babyboomers Generation X, and Generation Y. Each generation has been influenced by different life events which attributes to their differences in their expectations for their work lifestyles. Each brings different

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