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James Twitchell's Two Cheers For Materialism

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In Two Cheers for Materialism James Twitchell tells all about materialism and how it is relevant in our lives. Twitchell seems to cheer for materialism all throughout the essay, stating "Who but fools, toadies, hacks, and occasional loopy libertarians have ever risen to its defense?" Twitchell cheers for materialism because "sooner or later we are going to have to acknowledge...human beings love things." Materialism is a part of our daily lives and will continue to be a large part of our lives.

Both Twitchell and Kilbourne both make similar arguments that consumers allow themselves to be influenced. Twitchell sees consumers as normal people going about their lives, buying and taking part in things merely for entertainment. I see consumers

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...flashy goods, materialism. I myself have first-hand experience of materialism and the negative effects that our society brings with it. I remember in high school, more specifically sophomore year, I was lucky and thankful enough to be the recipient of a substantial gift from my parents. For my 16th birthday they gifted me with a $15,000 check and said to spend it wisely. I could not believe it, I was so ecstatic and shocked I had no idea what to do. After a few days of careful consideration, I finally decided buying a car would be the best investment at the time. I did what most people do and bought myself a car, a BMW. Little did I know that the BMW would come with negative judgments from my high school peers. In the eyes of my peers I was known as the rich snobby kid who used his parents’ money to buy himself a flashy BMW to boast about. I was placed into a virtual social class of sort, being “better than everyone.” I was viewed as a selfish show-off, called rude and unwanted names just because of the car I owned. But this could not be farther from the truth. In no way did I feel better than anyone else, nor did I ever boast about having a fairly decent car for my age. But of course in our society, what I said did not matter, everyone judged me by the car I drove. I was left with feelings of sadness, dissatisfaction, and disappointment. I almost wanted to sell my car because I knew that would be the only way to make the judgments disappear. In James Twitchell’s Two Cheers for Materialism...

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