...person enjoys it or not. Also today’s generation has changed to where everyone has to or needs to buy things. Actually, there are three kinds of shopper such as intelligent shopper, window shopper, and impulsive shopper. The first type of shopper is the intelligent shopper. The intelligent shopper is the best type of shopper. The Intelligent shopper usually used to make a plan or a list of things needs before they decided to go for shopping. The reason why the intelligent shopper is the best is my mom is the intelligent shopper and when she decide to go shopping she can go directly to buy what she needs and come back directly; she do not lose too much time in shopping. In fact, she saves her money and her time because she do not buy something that she do not needs. She also do not spend most of her time in the shop. Another type of shopper that saves money is the window shopper. The window shopper usually don’t buy anything. They just go out to the malls during the weekend and walk from store to store looking at items. They may even try an item out to see how it fit or to see if it works but not necessarily buying anything. The window shopper just like to see what the stores have or enjoy themselves in the shop. Just like the intelligent shopper save their money, the window shopper save their money too because they don’t usually buy anything. They just like to walk around in the stores and look an items. ...
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...plan for SaskTel’s LifeStat service has been conducted to conclude that the firm first ought to target a niche market within the Province. That is, Saskatchewanians who suffer from diabetes. These citizens are often rurally located and without the correct level of caregiver monitoring, they may end up in emergency rooms with complications that are not only personally dangerous, but costly to the Province. The fast growing medical IT market, in which SaskTel wants to compete, has drawn the attention of telemedicine and technology giants. In order to survive, SaskTel must focus its resources on establishing itself firmly in the target market so the firm may compete in the long term. SaskTel should distribute its LifeStat system through Shoppers Drug Mart, London Drug, and Safeway pharmacies. It is vital that marketing dollars be spent wisely to not only make those with diabetes aware of the system, but also their doctors, nurses, friends, and family as well. With a goal of 6500 unit sales, SaskTel can maintain or slightly improve overall profit margins of 7.2% in the first year - even while expanding into a new technology field. Once established, SaskTel can continue to leverage partnerships with the Province and the Canadian Diabetes Association to further expand into market segments with good product...
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...profitable ask/bid prices prevailing at the time the order hits the exchange floor. A market order implies the investor wants the transaction completed quickly at the prevailing price. Example: I read good reports about Shoppers Drug Mart and I’m certain the stock will go up in value. When I call my broker and submit a market buy order for 100 shares of Shoppers, the prevailing asking price is 40. Total cost for my shares will be $4,000 + commission. 11(b). A limit order specifies a maximum price that the individual will pay to purchase the stock or the minimum he will accept to sell it. Example: Shoppers is selling for $40 - I would put in a limit buy order for one week to buy 100 shares at $39. 11(c). A short sale is the sale of stock that is not currently owned by the seller with the intent of purchasing it later at a lower price. This is done by borrowing the stock from another investor through a broker. Example: I expect Shoppers to go to $32 - I would sell it short at $40 and expect to replace it when it gets to $35. 11(d). A stop-loss order is a conditional order whereby the investor indicates that he wants to sell the stock if the price drops to a specified price, thus protecting himself from a large and rapid decline in price. Example: I buy Shoppers at $40 and put in a stop loss at $37 that protects me from a major loss if it starts to decline. A market is a means whereby buyers and sellers are brought together to aid in the transfer of goods and/or services. It...
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...Individual Marketing Assignment – Consumer Behavior in Group/Individual Contexts For the analysis of consumer behavior, I visited to the local Shoppers Drug Mart on the past Friday, October 14, 2011. I was particularly interested in observing consumers that were making purchase decisions for cosmetics therefore, I went over to the Beauty section of the Shoppers Drug Mart. I was fortunate to witness a group of teenage girls (ages between 16 to 20) who were trying to decide which brand of mascara to purchase. One of the girls expressed her current mascara was not satisfactory, and her friends were there to help her choose the best one. To simplify things, we will call the girl who disliked her current mascara “A” while her friends are referred as “B”, “C”, and “D”. They began by walking along the Beauty section and checking all the different brands. As they passed by each brand, “B”, “C” and “D” would give their own comments of that brand to “A”; they commented on the price, quality, and their overall brand impression of each brand. Although the opinions and preferences of “B”, “C”, and “D” conflicted, they finally came to the same conclusion - that “Maybelline” had the best quality of mascaras with a price that was affordable for “A”. “B”, “C”, and “D” also remarked that Maybelline products are exceptional because they have heard positive reviews from their friends and also because of their cute packaging. Now that they have settled on a brand, they started comparing different...
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...Since we know that Shoppers Drug mart and Loblaw are Canadians foods and pharmacy leader and the nation’s largest retailer that provides groceries, pharmacy, health and beauty cosmetics. This segment aimed to gain how the two organizations culture works since the day of acquisition. Obstacles encountered Management style and policies There are some obstacles or challenges involves when it comes to the acquisition of two companies, this problem could result in the loss of key employees and more also the disruption or inconsistencies in policies, control and procedures that the two companies were engaging with before the acquisition, which might affect the management style and the relationship with their customers and clients. Therefore any inability of management relating to Loblaw and Shoppers acquisition could have effects on business they engaged in or affect their financial condition. Operational sides of both companies Another one of the major obstacles they encountered was operational upside such as the inclusion of a fresh food offering in Shoppers Drug Mart locations, expanding the health/beauty offering at larger Loblaw stores, and the ability to use Loblaw/Shoppers Drug Mart stores as a new property development in which they were able to manage it even after the acquisition. Loblaw is the Canadian greatest retailer in groceries while Shoppers drug mart is the leader in Canada’s retail drug store marketplace, but since the acquisition was announced, some of Loblaw’s...
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...SR-kf-013 Paper (Preparation) Learning Team B BSA/375 Service Request SR-kf-013 Paper (Preparation) Kudler Fine Foods has submitted a service request to implement a tracking system for a new frequent shopper program. This project will “track purchases of individual customer's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies” (Kudler, 2014). (Project Scope) “Project scope is a part of project planning that involves determining and documenting a list of specific project goals, deliverables, tasks and deadlines” (Rouse, 2014). Project scope is broken into several sub-categories: project objectives, goals, phases, tasks, resources, budget, and proposed schedule. Project Objectives – To track purchases of individual customers. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. Project Goals and Phases – The project goal is to create a business/systems requirements document for the development of the Frequent Shopper Program system to meet the objective of this request. There are 4 phases of this project, and they are: * Phase 1: Define the scope and stakeholders associated with the project. * Phase...
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...Kudler Find Foods do not have the authority to leverage they will operate in the perfect competition market. If Kudler Fine Foods made the decision to increase their prices the option to buy substitute products would be the decision of the consumer. The competitive market has a positive affect on Kudler Fine Foods. Kudler has the ability to decide what the customer’s needs so they can stay in front of the market. In the perfect competition market that is a way to guide the innovation and also improve the quality of producing fine foods. In regards to other markets such as oligopolistic and monopolistic quality and innovation are sometimes low because of the market dominance. By producing quality products and providing efficient services Kuddler Fine Foods could establish a good reputation. When branding a name that will...
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...In order to do so, KFF needs to design and incorporate new sales and marketing techniques. Although only three stores strong, Kathy feels that some type of rewards program will boost business and aid the company in discovering what the customers need by tracking purchases and buying habits. The true objective of KFF is to expand and dominate the entire west coast and Kathy knows this cannot be accomplished without first becoming more “customer aware” and achieving a level of operational excellence that exceeds what is presently engaged. The management team understands that this is an attainable goal that can be overtaken by ensuring product quality, benevolent pricing, and customer satisfaction. The Frequent Shopper Program The main objective of the Frequent Shopper Program (FSP) is to track customer transactions and purchasing habits. With this information, KFF can then offer clients certain incentives based on loyalty points accumulated by purchases. It is Kathy’s desire that these collective points be applicable to many different types of rewards such as airline upgrades, high-end gifts and free specialty foods of their choice. The information obtained by tracking customer purchases and observing consumer trends will allow KFF to amass a comprehensive database making sales and marketing predictions more accurate. The new software associated with the FSP should have the ability to track trends by customer number, location, product, or amount. With that database, charts and...
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