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Language In Fashion Advertising

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How Do the Language and Images in Fashion Advertising Reflect Societal Stereotypes/Expectations of Women?

A regular American is exposed to over 3,000 ads every single day and will spend two years of his or her life watching television commercials. These commercials have the will to show food, cloths, beverages and the most important: beauty items in the most perfect way. These adverts show beautiful and flawless women exposing not only their desirable bodies and faces but also, their ideologies. Every time regular TV viewer watches television, magazines and even newspapers he is constantly in contact with this a massive and wild environment that has a clear effect in society. Sometimes the audiences do not realize the significance and the
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Advertising tells a woman that what’s most important is how they look, and ads surround us show the image of ideal female beauty. However, this flawlessness cannot be achieved. It’s a look that’s been created through airbrushing, cosmetics, and computer retouching. What is really shocking about this is that in general, women all the time feel directly affected by beauty product advertising as it has different kind of techniques such as: women objectification, beauty stereotype and a false idea of happiness. After all this adverts, 91% of all cosmetic procedures are performed on women which means that in special women are the ones that are being affected. It is intended to explore the effects beauty advertising has in women including: Plastic surgeries increase, eating disorders, the concept of Madonna, sexualisation of minors and Racial preferences. Also, the main purpose of this essay is the one of stating and presenting how fashion adverts had state an stereotype of how a woman should look like in order to fit in …show more content…
As an example we can explain the Of her experiences, Nightengale says: My eating disorder started my senior year of high school. I remember reading teen magazines as a young girl and wanting to look like those girls, but I had not a clue how to achieve that goal. At 17, what started out as a friendly competition with a friend turned into something else. At first she lost more weight than me, but after my first real heartbreak and [High School] graduation and starting college, I felt that controlling my eating was the only way I could have any control. What started out as exercise and a healthy diet turned into obsessive workout and calorie counting, until I lost control and became bulimic for about a year. I also had breast implants when I was 19. Mine were unusually small, so on top of feeling I lacked femininity, I also felt like a freak. My doctor gave me larger implants than I had asked for, which led to me being treated like a ditz for 10 years (Interview 2010). Year’s later, at 5‟7” and 130 pounds, Nightengale still finds herself struggling with her body image. “I think about my weight constantly. I always wish to be just a little bit smaller. I would say at least three to five solid hours of my day are me thinking about food, my weight, how I’m going to lose more, and how I am going to keep it

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65-21 Main Street 
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