...STRATEGY AND LEADERSHIP CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 (Edition 14a) The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice, please consult a suitable qualified professional. CPA Australia Ltd, Deakin University and the author(s) of the Information (Entities) make no representation about the content and suitability of this Information for any purpose. The Entities disclaim all warranties with regard to the contents and in no event will be liable for any loss and/or damage whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use and performance of and/or reliance of the Information. CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Contents Introduction 1 Case facts Industry information The global chicken meat processing industry The Australian poultry meat processing industry The production process Industry key success factors Competition in the Australian chicken meat farming and processing industry Chasseur Chickens Pty Ltd...
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...Access to Credit for SMEs: A study on Chitwan Based Enterprises Kapil Deb Subedi, HOD, Department of Management Saptagandaki Multiple Campus, TU Abstract Access to credit is crucial for the growth and survival of Small and Medium-sized Enterprises (SMEs). Thus policy makers attempt to pursue financial sector policies to propel financial intermediaries to extend more credit to SMEs. Access to credit still remains a challenge to SMEs especially those in developing economies and continues to dominate discussions both within business circles and policy makers. In Nepal, for instance, a survey by Ferrari et al (2006) entitled to “Access to financial services in Nepal” indicated that lack of adequate access to credit topped factors hampering the growth of small businesses in Nepal. The general objective of this study is to explore the situation of access to finance of SMEs for their innovation and entrepreneurship. It also examines the firm specific attributes of access to bank credit in Nepal by focusing on SMEs in the Chitwan District. The study employed the quantitative approach to research in which the convenience sampling criteria was employed to select seventy-two small firms from the Bharatpur Municipality of Chitwan district. The major findings for the study indicated that there exist significantly, positive relations between certain attributes of a firm and access to credits. There are also, some firm specific attributes such as industry sector, size, collateral status...
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...Case Study: SAP Implementation in Poultry (Hatcheries) Industry Applies to: Live Stock industries that deal with the poultry breeding and feed manufacturing processes. Poultry segment is involved in the production of day old commercial layer and broiler chicks, rearing of commercial broilers, and trading of poultry and poultry related products. Summary Poultry breeding process includes parents farming of broilers and layers to produce the “day-old-chick (DOC)” and growing them in turn produce the broilers. Breeding Broiler/Layer chicks involves three unique production stages namely, Brooding, Growing and Laying. Each stage is notable specific to time frame say brooding is for 8 weeks, growing is from 9-24th weeks and laying from 25th week till the life span of the chick. In each of the three stages there is a need to feed chicks, need to raise the pullets to maturity and while fertile harvest their egg production. When hatched these eggs are the next generation of the cross-bed chicks. The final products of this process—are the broilers marketed to the meat industry and the market. The layers are sold to the farmers which again go through the distinct stages and produce table eggs that are available in the market. During these stages distinguished parameters are maintained to produce real good chicken. An example would be the daily /weekly decision of feed ration for the breeding flock which is dependent on the following inputs- daily mortalities for veterinary...
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...Case Study Jingjing (Cathy) Xu jxu38@hawk.iit.edu May 1, 2013 I. Executive Summary The dilemma ODI faces is whether introduce its product at a higher price and continue process its multiproduct and multimarket strategy. Based on ODI limited resources and current situation of poultry industry in United States, it should focus on large-sized chicken farms and price ODI lenses at a higher level for the sake of its profits and its future business plan. II. Introduction With the fact existed in poultry industry in late 1970s that most of the chickens in United States were owned by some large farms. Optical Distortion, Inc., a contact lens company, has developed a kind of contact lens applied on chickens considered to hold enormous market potential. However, it is hard for ODI to decide how to price its products and how to extend its business nationwide considering its own limited resources. III. Analysis and Problem Identifications * Consumer Needs and WTP There are various-sized customers: small farm, medium farm, and large farm. They all suffered the loss caused by pecking order and cannibalism, and now most of them adopt the method of debeaking to reduce the impact of peck order, however, debeaking has some defects itself, and no matter what choice farmers make, they would concern following aspects before making the decision: whether the product or service is cost effective; the trauma that would bring to chickens, since traditional depeaking method would...
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...Perdue Farms Ine.: Responding to Twenty-First-Century Challenges This case was prepared by George C. Rubenson and Frank M. Shipper, Salisbury University. I have a theory that you can tell the difference between those who have inherited a fortune and those who have made a fortune. Those who have made their own fortune forget not where they came from and are less likely to lose touch with the common man. -Bill Sterling Background and Company History The history seven themes: quality, isgrowth, dominated by of Perdue Farms Ine. geographic expansion, vertical integration, innovation, branding, and service. Arthur W. Perdue, a Railway Express agent and descendant of a French Huguenot family named Perdeaux, founded the company in 1920 when he left his job with Railway Express and entered The authors are indebted to Frank Perdue, Jim Perdue, and the numerous associates at Perdue Farms Inc., who generously shared their time and information about the company. In addition, the authors would like to thank the anonymous librarians at Blackwell Library, Salisbury State University, who routinely review area newspapers and file articles about the poultry industry-the most important industry on the DelMarVa peninsula. Without their assistance, this case study would not have been possible. This case is intended to be used as a basis for class discussion rather than as an illustration of either effective or ineffective handling of the situation. Reprinted by permission of...
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...Department of accounting Acc 4291: integrated case study Chicken run Section <1> Semester 2 2011/2012 Members: Mastura hashim 0735072 Muhammad safwan mohamad 0723979 Siti aqilah talib 0733292 Table of Content Executive Summary Decision Maker What should Ms. Choy do? ~Analysis: 1) SWOT analysis 2) Fishbone diagram 3) Financial evidence ~Alternatives ~Recommendation and Action Plan Executive summary: 1998, Excel Poultry & Meat Sdn Bhd (EPM) was a SME located in Kluang, Johor, operating business of chicken farming and supplying chicken throughout Malaysia. This subsidiary of PCK holding since 2005 was managed by Encik Selamat, a Certified Public Accountant (CPA). It became one of top 5 chicken suppliers within mid-tier producers in the country due to increasing demand in year 2000 from superstores and fast-food chains, high chicken consumption by Malaysian, and expansion of chicken industry. However, in 2008, cost of poultry production increased. EPM operating cash was low and severe, that it “had puzzled Encik Selamat” (p.4). Other problems were also identified. Decision Maker: Credit Controller Ms Choy is the decision maker as she has the responsibility to make the right decision regarding unethical conduct of Encik Selamat, she can convince Board of Directors about En. Selamat. If she failed to convince BOD to take action, she can then reveal the issue to the auditor, besides mentioning to the auditor the lack of...
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...In year 1998, Excel Poultry & Meat Sdn Bhd (EPM) was established and the setup was a SME located in Kluang, Johor, operating business of chicken farming and supplying chicken throughout Malaysia. This subsidiary of PCK holding since 2005 was managed by Encik Selamat, a Certified Public Accountant (CPA). It became one of top 5 chicken suppliers within mid-tier producers in the country due to increasing demand in year 2000 from superstores and fast-food chains, high chicken consumption by Malaysian, and expansion of chicken industry. However, in 2008, cost of poultry production increased. EPM operating cash was low and severe, that it “had puzzled Encik Selamat”. Other problems were also identified in the management of EPM. The other issue that also important in this case study whereas the Credit Controller Ms Choy discovered from the aging analysis of customers that the credit limit of one of EPM major customers, Cold Gold Sdn Bhd had gone into its level and yet the marketing department still continued to supply products to the company. Ms Choy had discussed about Cold Gold Sdn Bhd with Puan Azura and also Puan Azura considered that it was timely to send reminders to customers with outstanding balances in respect of their accounts. Ms Choy has the responsibility to make the right decision regarding unethical conduct of Encik Selamat, she approached one of the company directors about Encik Selamat. The director was reluctant to take action against Encik Selamat since he was very...
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...normally infects the respiratory tract, affects wild birds intestines instead. However, our domesticated birds aren’t as fortunate and can become very ill and even die from the virus. There are two different strains of the virus: low pathogenic avian influenza (LPAI) and highly pathogenic avian influenza (HPAI). Poultry infected with LPAI viruses may not cause disease at, could cause mild illness or may not even be detected. On the hand, when HPAI viruses infect poultry it can cause severe disease and high mortality (Centers for Disease Control and Prevention [CDC], 2015). According to the CDC, avian influenza outbreaks have been responsible for illness and death in humans in Asia, Africa, Europe, the Pacific and the Near East but between 1997 and 2014, the United States experienced only one incident of highly pathogenic avian influenza (HPAI) in poultry (CDC, 2015). The first bird flu case was reported in 1997 in Hong Kong and affected 18 humans, claiming the lives of six. A2. Epidemiological Determinants Although the immediate source of infection is uncertain it is believed that most outbreaks start with direct or indirect contact of domestic poultry with water birds (Food and Agriculture Organization, 2015). A typically harmless non-pathogenic or mildly pathogenic strain then undergoes a genetic mutation or assortment of less virulent strains to create a more severe, harmful strain. Once avian...
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...Chicken Run Case Study: En Selamat Key assumptions 1. En Munir had conducted cash skimming in the company which leaded to his resignation. 2. En Selamat has personal benefit from the deal with Cold Gold Sdn Bhd. Therefore although CG did not pay within the credit term, En Selamat did not stop the marketing department to continue supply products to the company. 3. There is possibility that the irregularities in the account balances is due to illegal transferring of a particular debtor’s balances to another debtor. 1. Financial • Cash flow not liquid. • Financial ratio analysis. • Apply for short term borrowings from bank and financial assistance → Skim Pembiayaan Perniagaan MARA, TEKUN. • To increase sales (new market, fully utilized=sell chicken poop and bulu ayam) → not only sell the meats. 1. Meats 2. Eggs 3. Fertilizer (poop) 4. Livestock (sell the chicks/breeds to other farmer) 5. Feathers • Improve marketing → use En Selamat’s skill in marketing. • Send reminder to debtor. • Give good credit term. • Cut cost → feed and labour expenses (hire relative). 2. Leadership • Autocratic → laissez faire. • Recommendation: democratic. 3. Conflict of Interest • En Selamat and En Azman (“personally benefit from the deal”). • En Selamat and BOD. Recommendations: • Establish a clear set of policies and procedures within the company. • Develop a whistle blowing policy. • Ensure the independency of the management team. ...
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...Introduction According to the Human Rights Watch, “the meat packing industry is considered as the most dangerous job factory job in America.” (Human Rights Watch, 2005). People employed in slaughterhouses are exposed many types of hazards on a daily basis that can jeopardize their health. Since the 1900s, there has been a significant incline in the demand for meat within the United States, which requires more people to work in production. (2013). A majority of these employees are classified as being a minority, having low socioeconomic status, and living in poverty. The conditions of these slaughterhouses are hazardous and dangerous and many employees are prone to exposure to more diseases due to the high rate of unsanitary factors such as animal bodily fluid on floors, hooks, walls, and tools. Injuries often occur in this work environment are due to quick speeds of the process lines and the amount of time employees are given to slaughter each animal. (Food Empowerment Project, 2014). These employees are also vastly underpaid. According to the Bureau of Labor Statistics, “In May 2012, the median annual wage for slaughterers and meat packers was $24,330. The median annual wage for meat, poultry, and fish cutters and trimmers was $22,830 in May 2012.” (U.S. Bureau of Labor Statistics, 2014). These people endanger their lives every day due to the high volume of work, extended hours, and contact with biological, physical, and chemical agents. This environmental injustice raises...
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...K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working Women: 6 • Kids : 6 • Business class 6 • House wives: 6 Market positioning AND Difference Promoted: 7 • Halal Product: 7 • M.S.G. Free 7 • Vaccinated: 7 • CARBONATE FREE: 7 Non-steroidal growth: 7 POSITIONING STRATEGIES: 8 • Advertisement: 8 • Backward integration: 8 • Recall SHORT expiry products 8 • Fish Free Feed: 9 • Case Study Accepted IN...
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...Sample Market Analysis Market Analysis Customers Family Farmers Choice has developed a database of present customer who buy on a regular basis and customers who have bought only occasionally as the opportunity presents itself, such as at farmers markets. Customer demographics show the current customers are in an income range of $45,000 or more, two income families, professional occupations, concerned about the environment and located primarily in urban areas. Research also shows these customers are Internet users and willing to order product from our business via the Internet. Research conducted by Farmers Choice has verified that there is a market segment large enough to justify the investment in the processing facility. Further, the premium these consumers are willing to pay will allow the shipment of products to nearly all geographic locations in the country. Focus groups, market surveys and product demonstrations at several locations were used to develop demographic profiles of each promising location so that zip codes could be used to easily identify future markets when expansion is deemed appropriate. (Note: Results of the surveys can be provided if additional information is desired.) A significant number of consumers are concerned about where their meat products are coming from and how these products are processed. The company will market directly to that group. Since they are highly informed consumers, however, a major task will be to establish credibility...
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...& N’s Foods Private Limited | March 12 2012 | Strategic Business Plan | Zubash Jawed080612BBA-8A | PREFACE INTRODUCTION STRATEGIC MANAGEMENT PROCESS Strategic management of an organization entails three ongoing processes: Analysis, Decision and Actions. In Analysis, the strategic goals (vision, mission and goals) along with internal and external environmental of the organization are analyzed. In decisions, the managers must take two important decisions regarding which industries to compete in and how to compete in the selected industry? And finally some actions should be taken because decisions are of little use unless they are acted on. At the heart of strategic management is a very important question: “How and why do some organizations outperform others?” So the managers have a challenge to decide on strategies that provide advantages that can be sustained over time. Mr. Robert Lamb defines strategic management as: an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment. IMPORTANCE OF STRATEGIC...
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...Agro Industry Scenario | An Introduction The agro industry is regarded as an extended arm of agriculture. The development of the agro industry can help stabilise and make agriculture more lucrative and create employment opportunities both at the production and marketing stages. The broad-based development of the agro-products industry will improve both the social and physical infrastructure of India. Since it would cause diversification and commercialization of agriculture, it will thus enhance the incomes of farmers and create food surpluses. The agro-industry mainly comprises of the post-harvest activities of processing and preserving agricultural products for intermediate or final consumption. It is a well-recognized fact across the world, particularly in the context of industrial development, that the importance of agro-industries is relative to agriculture increases as economies develop. It should be emphasized that ‘food’ is not just produce. Food also encompasses a wide variety of processed products. It is in this sense that the agro-industry is an important and vital part of the manufacturing sector in developing countries and the means for building industrial capacities. | | | The agro Industry is broadly categorised in the following types: (i) Village Industries owned and run by rural households with very little capital investment and a high level of manual labour; products include pickles, papad, etc. (ii) Small scale industry characterized by...
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...CASE STUDY Merger of Perdigao & Sadia TABLE OF CONTENTS Food Sector 1 Analysis of Perdigao 2 Analysis of Sadia 3 Motives for Merger & Strategic Fit 3 Quantitative Analysis 5 Treatment of Tag-Along Shares 5 DCF Valuation 6 Weighted Average Cost of Capital 6 Stand-Alone Scenario 7 Offer Price & Swap Ratio 7 Sensitivity Analysis 8 Base Merger 8 Optimistic Merger 9 Pessimistic Merger 9 Scenario Analysis 9 Plan to Action 10 Appendix 1:WACC 11 Appendix 2:Stand-Alone 12 Appendix 3:Offer Price & Swap Ratio 13 Appendix 4:Sensitivity Analysis 14 Appendix 5:Base Merger 15 Appendix 6:Optimistic Merger 16 Appendix 7:Pessimistic Merger 17 The Food Sector The agribusiness was a large factor of Brazil’s economy, representing 6.7% of GDP in 2008. The South American country was one of the top producers and consumers of poultry, pork, and beef in the world. This was due to the country’s productive agricultural regions, great climatic conditions and knowledge in the labor of such products allowed them to remain competitive in the international markets. Furthermore, Brazil maintained a relatively low currency in comparison to the U.S., allowing them to remain aggressive players in this sector. In theory, lower rates allow for better performance when exporting products to other countries, as they are less expensive for the buyer. Although this can be seen as an advantage, if...
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