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ESTRATÉGIA EMPRESARIAL
01. Estratégia Empresarial 1. Formação da Estratégia Introdução à Estratégia Empresarial Diferentes Visões Teóricas da Estratégia Empresarial Compreendendo o “Safari” Textos de Apoio: Introdução à Estratégia Empresarial Safari de Estratégia
2. Modelos Comuns de Estratégia Empresarial Análise SWOT Matriz BCG Forças de Porter Textos de Apoio: Planeamento – Análise SWOT – Matriz BCG As Forças de Porter
3. Novas Abordagens de Estratégia Empresarial Teoria da Complexidade Teoria dos Oceanos Azuis Textos de Apoio: Teoria da Complexidade Teoria dos Oceanos Azuis Teoria dos Oceanos Azuis - Sintese Avaliação
1. Após leitura dos textos de apoio e material apresentados assim como após consulta de documentos que achar convenientes, escolha uma organização por si conhecida e elabore um relatório onde conste a seguinte informação:
a) Abordagem Teórica (tendo por base a formação da estratégia) - Caracterização da Estratégia da Empresa segundo as diferentes escolas
b) Quadros Síntese (tendo por base modelos comuns de estratégia empresarial)
- Elaboração da Análise SWOT
- Elaboração da Matriz BCG
- Acção das Forças de Porter na empresa em estudo
c) Novo Quadro de Acção (tendo por base as novas abordagens da estratégia empresarial)
- Enquadramento do contexto empresarial tendo por base a Teoria da Complexidade
- Desenvolvimento de um Plano de Acção de acordo com a Teoria dos Oceanos Azuis Prazo de Entrega: Max. 30dias Formato: Word e/ou PDF Número Páginas: até 30 páginas São permitidos anexos, notas de rodapé, gravuras, gráficos, desde que devidamente identificados no corpo do trabalho. Tipo de Letra: Times New Roman 12 Espaço: 1,5 Estrutura Metodológica (Opcional) Sugere-se que o aluno adopte tanto quanto possível uma metodologia científica de apresentação do trabalho, a saber: Objectivos do Trabalho; Definição de Hipótese(s) de Trabalho;
Estado da Arte;
Validação da hipótese(s) de Trabalho;
Conclusões

Opcional (caso o aluno deseje aprofundar a investigação na disciplina) - Definição de linhas de investigação futura;
- Aplicações práticas das suas conclusões;
- Opinião do Autor sobre o tema. Sugestão de Trabalho (Opcional) - Caso deseje fazer dissertação nesta área sugire-se que crie um blog pessoal onde anote o seu percurso formativo, as dificuldades que encontrou, os trabalhos e leituras que fez para realizar os seus trabalhos, as conclusões que foi tirando, os casos de estudo que analisou, etc. (no fundo será o seu “blog de notas” ) - Caso deseje vir a exercer actividade profissional nesta área sugire-se que desenvolva um site próprio onde possa dar a conhecer os seus trabalhos, e através dele iniciar a recolha de dados para a sua dissertação (se precisar de contactar empresas e recolher dados será um instrumento de contacto com as mesmas), bem como anunciar sugestões e serviços concebidos por si durante o seu percurso formativo, e que possam vir a ser passíveis de utilizam prática no futuro. Votos de bom trabalho!
• Introdução Estratégia Empresarial Documento PDF
• Safari de Estratégia Documento PDF
• Planeamento-Analise SWOT-Matriz BCG Documento PDF
• As Forças de Porter Documento PDF
• Teoria da Complexidade Documento PDF
• Teoria dos Oceanos Azuis Documento PDF
• Teoria dos Oceanos Azuis - Sintese

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