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Lloyd Bitzer's The Rhetorical Situation

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Initially, a rhetorical situation is where the writer or the speaker is trying to persuade the audience on a certain topic. Lloyd Bitzer explains the rhetorical situation in great detail, in his article “The Rhetorical Situation.” He broke it down into three parts: the exigence, the audience, and the constraints.
The exigence is the reason or situation that needs to be taken care of. The audience is the people to whom the writer or the speaker is trying to persuade. The constraints are the obstacles that have the power to help or hinder in the process of change or persuasion. For example, a physician is informing a patient of his high cholesterol and the effects it can have on his health (exigence). The physician advises the patient (audience)

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