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Low Profitability in Automobile Industry

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Submitted By stephenroyce
Words 1428
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The world automobile industry has experienced low profitability during the past two decades. What features of the industry have caused intensive competition and low profitability?

Value of a product
To run an industry, or more specifically, a company operating within an industry, it is a must to gain profits over the products. Profits keep the company’s expenses going while leaving enough on the table to meet the future demands. Until and unless the company receives profits on its products, it cannot invest in further endeavors and would probably start falling backwards. The path towards growth and expansion would become rocky and impossible to cross by the company. Hence, the end result would be the company to wind-up its activities or get sold to someone who can make better use of the company.

Profits start coming in with products that prove valuable to the customers. Value of a product is determined by the customer’s approach towards a product. A product that the customer is willing to spend his money on thinking that it will solve his problem, or would be helpful in solving the problem. When a customer believes in a product to be helpful for him, he willingly agrees to pay more than the costs incurred in the manufacturing, or production of the product. But value does not directly counts as a profit for the company that is manufacturing the product. The superfluous of value over the cost incurred in the manufacturing of the product gets divided among the consumers and the manufacturers by the driving forces of the industry, or the competition present within the industry.
In the absence of an alternate to the product, a manufacturer could reap in higher value than the product is worth. Snack bars on highways charge more for their products than they would be able to charge in a city filled with snack bars. Since there is no other snack bar or a hotel for

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