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Malcom Gladwell Essay On The Book Blink

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The Book Blink by Malcom Gladwell focuses on how to make a decision in a matter of seconds. Gladwell introduces the book by telling the story of the statue that did not look right. The statue was called Kouro in J. Paul Getter Museum in Los Angeles. This man bought the statue believing that it was original. Once it was on display many of the historians believed the statue looked odd and different. One man even saw the fingernails and found it not accurate. After many investigations it was certain that the statue was sold by a dealer. This is how the book Blink is introduced saying that your first thought or intuition is most likely to be right. yet it may not always happen this way because there are certain rules to follow to make your decisions more accurate. Gladwell then introduces the theory of thin slices. This has to do with your unconscious mind and how it can be highly accurate in many cases with a very short amount of time. The author gives the example of the couple and marriage as they conducted an experiment having to do …show more content…
The first one is a conscious one. This one is used when people think about what they have learned and develop a decision afterwards. The second one is unconscious when the people’s brain looks for results in a matter of seconds and is often unaware of it. Gladwell tells us that the unconscious decision is at time the most accurate if you know how to use this method. At times it is difficult to rely on these decisions because the process happens behind something called locked door. And in order to be more credible the author then explains the process of thin slicing. It also talks about people being unconsciously racist and once they take a test they can discover whether or not they are racist. The process of bias was also discussed followed by experiments and data that revealed how people treat others due to their race and even

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...ISU Critical Essay – Short Essay Option Our second mind is not as simple as it seems. Blink is a behavioral economics book written in 2005 by British-Canadian Journalist Malcolm Gladwell, focusing on our ability to ‘’Thin Slice’’. He explains through this ability we are able to determine what is truly important from a narrow experience, suggesting our spontaneous decisions are often better than the ones we consider. Using several engaging examples, he warns however that this ability of ours is challenged by personal likes, dislikes and overload of information, and is in our best interest to train our first impression to understand this reality through experience. The lack of scientific research in Blink also suggests that it is anecdotal, but Gladwell accepts this reality himself and thoroughly explains every point he makes in regards to this single flaw. Drawing scenarios that practice this rapid cognition from science, advertising, medicine and many others, he is also able to directly engage the reader’s subconscious by random screening and thought provocation. Malcolm Gladwell’s theory brings awareness to the power of our unconscious decision-making and proposes various strategies that offer a solution to its fallacy, maintaining his veracity in the research presented despite the lack of scientific method. Malcolm Gladwell’s theory brings awareness to the power of our unconscious decision-making. Decisions made quickly can be every bit as good as decisions made cautiously...

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