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Management

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Introduction
In this era of technology and information explosion, social media has become a part of our lives, almost everyone have their own Twitter, Facebook, Flickr and Blogs account. Nowadays social media is becoming increasingly popular; a survey (SilkRoad Technologies, 2012) shows 75% of employees logged social media while at work at least once a day, with 60% accessing multiple times. The report also pointed out that most of companies have not develop clear guidelines and policy for using social media in workplace, only less than 10 % offering social media training to their staffs.
The workplace should not prohibit the use of social media sites? Some people said it should be but some ones said should not. Each has their own justifications, it is benevolent see benevolence and the wise see wisdom. Whether employers permit or not, to develop a set of the company’s social media policy is a must. Although, Singapore Airlines (SIA) have guidelines stating that all employees must not posted confidential business information or tweeted about a colleague, but the rule is usually not strongly enforced. Social media is not easy to manage in the workplace, based on historical experience cyber bullying, harassment, discrimination and victimization are constantly recurring in between colleagues, similar incidents have also occurred in the Singapore Airlines (SIA). Therefore, in order to design an effective social media policy of the organization, first must consider and resolve a number of important issues. 1. Aware of the danger areas where employees can potentially inappropriate use social media and generated legal risks for the organization. 2. Pros and cons of network monitoring 3. The policy is acceptable within your corporate culture and any bad feeling generated from employees.
Aware the potential risk of employees’ behavior in social media
The power of social networking cannot be ignored, friends link up with friend that the information can spread quickly in a few seconds; Facebook is always been regarded as a leader in social media tools. If someone use carried out personal attacks, bullying and harassment that would have serious consequences. In reality the majority of cyber bullying often happens (CBC News, 2013) because people are abusing the rights of freedom of expression. Of course, employees have the right to publish and share their personal feelings, life photos, videos and articles, and life trivial matters but due to most policies are confusing and lack of clear procedures in how they should use social media sites while in the workplace and off-duty periods (Willow S. Jacobson et al, 2013). The object can be a bullying boss for subordinates; colleagues defame each other, manager join their subordinates bullying other colleagues. Anyway, which type of cyber bullying employers should take a zero tolerance in the workplace must not encourage this will seriously affect staff morale and decline in productivity (David Beale et al, 2011).
Apart from the above misconduct, employees sharing confidential information of their employer or its customers are also very common. Singapore Airlines employees put their duty roster and allowances as well as their photos with passengers (YTL community, 2010). This is also conduct issue which are more directly damage the corporate’s reputation. What is personal, what is probably corporate sensitive information, employees are always confused. Let’s take SAI as example; employees feel that salary, benefit, duty rosters are their personal information they do not realize that would affect corporate. This is precisely the root of the problem; the staff of personal and corporate privacy protection awareness is very low. In view of this problem is rather complex, enterprise cannot completely eliminate the risk, or change behavior, so employers must explicitly regulate employee conduct and provide regular mandatory training to enhance staff alertness.

Monitoring workplace issues
In view of the social media sites more and more negative news in case, the majority of companies have social media policies regardless of their size, strength, strong or weak, the amount of employees, they prevent employee working hours indulging in social media sites is the most commonly used means of for network monitoring. The first reason, they believe that employees work time indulging in social media sites will only waste time, is to reduce employee productivity spoilers. Second, to prevent employee theft of trade secrets leak damage interests of the company. Third, employers are also worried that employees on the site, or download a virus clicking resources because more and more hackers have the social networking site as a platform to spread the virus (Kirstie Ball, 2010). They were convinced that monitoring is the most cost-effective way. These concerns can form a legitimate basis to monitor employees (Christopher McHardy, 2005).
In the past few years, technological advances, and to assist employers to use these devices to monitor their employees but the law is far failed to keep up with it. Although, The Federal government began to look to the corporate use of monitoring software may violate privacy laws (Anne O’Rourke et al, 2011), but still a lot of companies will carry out covert surveillance. Although there is no express provision not use monitoring software companies monitor employee Internet activity, but the employer must also ensure that employees' privacy and personal data will not be stolen outside. Monitoring can have positive and negative consequences will depend on employers how to implement and risk awareness, think about workplace monitoring operability at different levels of analysis, especially for different employee groups (Kirstie Ball, 2010). Monitoring is extremely challenging, basically surveillance is out of business interests, and the interests of employees are often ignored. Employees feel the pressure, not being respected; this will reduce their loyalty to the company.
However, this does not contravene the Privacy Act, employers also have to protect and respect the privacy and rights of employees. So this is the gap between employer and employee, in most cases will lead to conflicts between employer and employee, because when employee use company computers, whether it is written in the email, or posted on Facebook, Twitter, etc. any other social media information on the site are no privacy at all.
No matter company use which types of tools such as; network monitoring, CCTV, telephone recording will also create different degrees of pressure on employees, no one likes to be monitored, so employer must strike a balance with employees to reach a consensus policy otherwise this is definitely a significant risk. Excessive monitoring, increasing the risk of privacy outside the burglary, a waste of resources in some useless information. And if employees feel constantly being monitored which will reduce their creativity because of worried about surveillance and judgement (Kirstie Ball, 2010).
Technological advances, communication on Facebook, which may also be more difficult to control than traditional blogging (Abigail Schoneboom, 2011) therefore, which type of monitoring system is the most effective depends on different workplace.

Conclusions
In Facebook, MySpace, Twitter and other social media sites so popular today, Singapore Airline should as early as possible to develop appropriate network management policies. Because social media network management policies can help companies avoid a series of questions. Many secrets spill incidents are unintentional; basically they are abiding by the rules and not intentionally violating the rules just lack of knowledge. Difficult to avoid employees from accessing Facebook, MySpace and other social media sites, informing employees that they are completely away from an unspeakable thing. Therefore, most employers would monitor employees without prior notice, but is able to communicate with employees can avoid many problems which caused by conflicts due to personal privacy.
We believe that an effective policy must meet the expectations of both employers and employees, in order to achieve it, the management should have good communication with employees, why monitoring, how to deal with employees' personal information. This can allay staff concerns; facilitate the smooth implementation of policies.

Recommendations
From my point of view, there is no policy can solve every scenario, we should put the best interests of the group while respecting the rights and feelings of employees, to create a harmonious working environment for the premise. The policy should be clearly and simply to inform employees of what they can do and cannot do. * Think before you post, whether it is acceptable for enterprise. * Separate your personal and company email, Facebook and other social media accounts to reduce any risk in which you careless to disclose business confidential information. * Avoid posting any logo or trademark without permission. * Do not saying in language which direct or indirect to bullying, harassment, discrimination and victimization your boss, subordinate or colleagues.
However, we also need to set a boundaries for enterprise that we must follow the guidelines and ensure that enterprises are reasonable and lawful. * Any personal information about employees must notify them and clearly stating the purposes why we collect it. And also, if an employee violates the rules, there must be a reward and punishment mechanism. * Establish internal media channel for employees to share their comments and feelings, this platform also can direct communication management.
In short, access to social media sites network management strategy developed for the earlier, the sooner to avoid damage to a variety of problems for the company.

Reference
Abigail Schoneboom (2011), “Workblogging in a Facebook age”, Work Employment Society 2011 25: 132

Anne O’Rourke, Julian Teicher and Amanda Pyman (2011), “Internet and Email Monitoring in the Workplace: Time for an Alternate Approach”, Journal of Industrial Relations 2011 53:522

CBC News (2013), “Quebec bullying victim finds respect with social media plea”, http://www.cbc.ca/news/canada/montreal/story/2013/04/24/quebec-bully-victim-social-media.html, Retrieved 19.8.2013

Christopher McHardy, Tina Giesbrecht, Peter Brady (2005), “Workplace Monitoring and Surveillance”, New Privacy Legislation in the Workplace, S.C. 2000, c.5

David Beale and Helge Hoel (2011), “Workplace bullying and the employment relationship: exploring questions of prevention, control and context”, Work Employment Society 2011 25: 5

Graham Sewell, James R Barker and Daniel Nyberg (2012), “Working under intensive surveillance: When does ‘measuring everything that moves’ become intolerable?”, Human Relations 2012 65: 189

Kirstie Ball (2010), “Workplace surveillance: an overview”, Labor History, 51:1, 87-106

SilkRoad (2012), “75 Percent of Employees Access Social Media from Personal Mobile Devices at Work According to Research from SilkRoad” http://www.silkroad.com/Company/News-and-Media/Press_Releases/2012/10/Social_Survey_Report_Press_Release.html, Retrieved 19.8.2013

YTL COMMUNITY (2010), “SIA warns crew members over Facebook use”, http://www.ytlcommunity.com/commnews/shownews.asp?newsid=55411, Retrieved 19.8.2013

Willow S. Jacobson and Shannon Howle Tufts (2013), “To Post or Not to Post: Employee Rights and Social Media”, Review of Public Personnel Administration 2013 33: 84

Employees always inadvertently blending the two and so the separation between personal life and work life is becoming increasingly blurred. http://www.anittel.com.au/blog/item/38-tackling-gen-y-and-social-media-usage-in-the-workplace Through mandatory training once a year or every six months may allow employees to be vigilant to avoid violating the policy.

Most policies have a social media network management companies have retained the online behavior of employees for network monitoring rights - when employees use company computers, whether it is written in the mail, or posted on Facebook, Twitter and any other information on social media sites have no privacy at all. This raises privacy concerns, if the employer has not get authorized to disclose employees information to third parties.

All over the world view of the enterprise, regardless of their size, strength, strong or weak, the amount of employees, they prevent staff working hours indulging social media sites most commonly used means is to use network monitoring software to site blocking. In addition to concerns employees on the site leaked outside the corporate trade secrets, employers are also worried that staff on the site, or download a virus by clicking on a resource, because more and more hackers have the social networking site as a platform to spread the virus.

Monitor employees in the workplace misconduct moment there are many employers have different approaches, but the vast majority of employees due to dissatisfaction or complaints. Such intensive surveillance has generate a bad feeling to the employees
Some employers because of the risks and productivity issues will change the company's devices to access banned sites or application settings.

Most of employees feel that they have absolutely rights and freedom in the personal social media published information on the life photos, videos and articles, including colleagues and work events (Willow S. Jacobson and Shannon Howle Tufts, 2013). However, employees on personal and corporate privacy disclosure cognitive deficiencies tend to underestimate the seriousness of the risk. This is precisely the reason management difficulties, behavior cannot be entirely through policy change, so improper use of social media led to the loss of personal or business news frequent occurrence.

it spreads very quickly and widely, if someone has made use of this misconduct such as bullying and harassment (CBC News, 2013) which case the consequences can be very serious. Such behavior can be very broad, discrimination or improper termination of the employment relationship, employees disparaging employers or colleagues (David Beale and Helge Hoel, 2011).

Employees frequently share their feelings and comments without concern for the ramifications. The issue of employee conduct related to social media sites is not a new concern (Willow S. Jacobson and Shannon Howle Tufts, 2013). Facebook is always been regarded as a leader in social media tools, however not all employees will distinguish private and corporate accounts, therefore including a series of problems caused by careless disclosure of corporate information and the resulting bullying among colleagues, harassment and other issues. Some news about bullying (CBC News, 2013) and disclosure of corporate information frequently exposed (YTL community, 2010). For another point of view employees use social media has its advantages

Social media can create benefit and also bring out different levels of issues when employees improper use. Therefore, we must address this issue to develop a set of effective policies to prevent and protect company and employees but such will encounter a lot of resistance, employers should pay special attention to a number of issues. Because of improper handling will affect staff morale and generating bad feeling or reputation of the company.

Bullying In Workplaces, Schools and Social Media Kindle Edition – Don’t have a Kindle? Get your Kindle here by Dr. Kaniappan Padmanaban
From Amazon.com: Some people think bullying is fun and a part of their life. No, it is very harmful to all, youth and adults. Bullying can make people feel lonely, unhappy and frightened. They feel unsafe and accept that something is wrong with them. This can destroy their work and family life too. Workplace bullying is getting a lot of attention from the media as of late. The question has been raised as to whether or not employers should be concerned with this issue. The answer is yes, employers should be concerned with this rising problem. Bullying is happening from entry level to upper management in some places; thus lowering moral and making for very unhappy employees. This book deals in detail about the different bullying in workplaces and schools. Amazon.com

Aware of employees’ rights and misconduct

Social media monitoring difficulties

Organisation and environment culture changed
Organizational and social culture affects employees' lifestyle, as if their lifestyles while living and working would seem inseparable. Employees always work after work through email, internet and mobile phone (Wendy R. Boswell and Julie B. Olson-Buchanan A, 2007) and also through these social media handle private business during office hours. Many scholars have proposed communication technologies can push up the employee productivity.

Corporate culture change due to globalization of business, corporate restructuring and consolidation accelerated sharply the number of layoffs; the employment relationship becomes more mechanized. William H. Turnley pointed out that today's employment relationship built on psychological contract which cause a variety of negative consequences, including reduced job satisfaction, reduce the organization's trust, increasing organizational life in general cynicism and increase quitting intentions (William H. Turnley, 2003).
However not all employees will distinguish private and corporate accounts, therefore including a series of problems caused by careless disclosure of corporate information and the resulting bullying among colleagues, harassment and other issues.
These problems will never end and grows increasingly fierce far-reaching implications on the company which finally reputational damage, lower staff morale, decreased productivity.
If we only rely on employees discipline and punishment is difficult to improve the problem, Prevention is always better than cure, it should be clearly formulated and implemented social media policy.
Any new policy will lead to employees concerns in particular social media policy, monitoring will make employees feel negative and worries about their privacy.

Work safety

Conflict with Law and Regulations

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