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La Trobe Business School


Subject Learning Guide
Semester Three, 2015
La Trobe University Sydney Campus
Lecturer: Dr Ian Benton

Subject Details
Subject Code:


Subject Title:


Teaching Period:

Semester 3



Credit Points:



On Campus



Assumed Skills & Knowledge:

A sound understanding of basic marketing

Special Study Requirements:









Dr Ian Benton


This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysisof foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.

Upon successful completion of this subject, you shouldbe:

Aware of the different socio-cultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented;

Be able to examine global issues and describe concepts relevant to all international marketing activities.

Have developed relevant management skills for planning and expanding activities in global markets


Develop students’ awareness of the different socio-cultural, economic, and geopolitical

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