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Marketing Strategies of Redbull


Submitted By harsh123
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Analysis of Marketing Strategy of Redbull in India

Certified that report is prepared based on the term paper undertaken by me in “analysis of marketing strategy of redbull in indiaunder the able guidance of Dr..Sunit Balani in partial fulfillment of the requirement for award of degree of B.Com (H) from Amity University, Uttar Pradesh.

Date – 31-10-2014

Harsh Kumar Lalwani Dr..Sunita Balani P rof.V.P.Sahi (Student Name ) (Faculty Guide Name) (Director ABS)


Forwarded here with a term paper report on “general marketing strategy of red bull” submitted by Harsh Kumar Lalwani Enrollment No.A7004613066, student of B.Com (H)
III Semester (2013-2016).

This project work is partial fulfilment of the requirement for the degree of B.Com (H) from Amity University Lucknow Campus, Uttar Pradesh.

Dr. Sunita Balani
Amity University,
Lucknow Campus


I wish to express my sincere gratitude to Prof.V.P.SAHI, Director ABS, Amity University Uttar Pradesh, Lucknow for providing me an opportunity to do my project on“Marketing Stratey of red Bull”. I sincerely thank my faculty guide Dr.. Sunit Balani(ABS), Amity University Uttar Pradesh, Lucknow for the guidance and encouragement in carrying out this term paper. Last but not least I wish to avail myself of this opportunity, express a sense of gratitude and love to my friends and me beloved parents for their manual support, strength, help and for everything.

Harsh Kumar Lalwani

Table of Content 1. Chapter 1 Introduction * About Red Bull * Company Profile * SWOT Analysis * Strength * Weakness * Opportunity * Threats * Current Situation * Products * Market Share * Financial Postion * Current Strategy * Publicity Stunts * Social media *

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